Deltobran app design & Strategy
I. The Idea | Concept
I. The Idea | Concept
II. The Story | Marketing
I. The Idea | Concept
II. The Story | Marketing
III. The Experience | Design
I. The Idea | Concept
II. The Story | Marketing
III. The Experience | Design
VI. The Souvenir | Sales
Idea
"If cat food were really for cats, it would come in mouse flavour,"
Story
“People don't buy what you do, they buy why you do it”
Experiences
From the The Golden Circle by Simon Sinek
BMW
Cadillac
$368m AUD
$2,5m
AUD
Souvenir
35%
20%
15% 15%
5%
Story Research TestDesignPre-Test
I’m
Jules
I’m
Vicky
Around the world in 80 recipes
Research
Research
Research
Research
Research
`
“When is an app considered breathtaking?
When it takes a simple concept and creates a masterpiece.”
Appadvice.com
`
“This is simply one of the most gorgeous apps I have
found, and I scour the app store for gorgeous apps!
Absolutely inge...
`
“This app looks so good that just the appearance convinces
me to have it on my iPhone even though I’m not much of a
cook...
`
‣ Feature by Apple in the New and Noteworthy
‣ Currently featured in the Foodies section.
‣ Ranking N.10 in the lifestyl...
WOMADelaide App
WOMADelaide App
WOMADelaide App
WOMADelaide App
WOMADelaide App
WOMADelaide App
WOMADelaide App
Penguin book Toyota Showroom
Nova Radio Sydney FringeAdelaide Fringe
Cyril de la Torre Branger
Creative director & Partner
Website
Email
Twitter
LinkedIn
deltobran.com
hello@deltobran.com
twitter.com/deltobran
linkedin.com/in/cyrildelatorre
Thanks
Deltobran app design & strategy
Deltobran app design & strategy
Deltobran app design & strategy
Deltobran app design & strategy
Deltobran app design & strategy
Deltobran app design & strategy
Deltobran app design & strategy
Deltobran app design & strategy
Deltobran app design & strategy
Deltobran app design & strategy
Deltobran app design & strategy
Deltobran app design & strategy
Deltobran app design & strategy
Upcoming SlideShare
Loading in …5
×

Deltobran app design & strategy

439 views

Published on

Presentation about creating a table and mobile app from concept to development.

Published in: Design, Technology, Business
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
439
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Deltobran app design & strategy

  1. 1. Deltobran app design & Strategy
  2. 2. I. The Idea | Concept
  3. 3. I. The Idea | Concept II. The Story | Marketing
  4. 4. I. The Idea | Concept II. The Story | Marketing III. The Experience | Design
  5. 5. I. The Idea | Concept II. The Story | Marketing III. The Experience | Design VI. The Souvenir | Sales
  6. 6. Idea
  7. 7. "If cat food were really for cats, it would come in mouse flavour," Story
  8. 8. “People don't buy what you do, they buy why you do it” Experiences From the The Golden Circle by Simon Sinek
  9. 9. BMW Cadillac $368m AUD $2,5m AUD
  10. 10. Souvenir
  11. 11. 35% 20% 15% 15% 5% Story Research TestDesignPre-Test
  12. 12. I’m Jules I’m Vicky Around the world in 80 recipes
  13. 13. Research
  14. 14. Research
  15. 15. Research
  16. 16. Research
  17. 17. Research
  18. 18. ` “When is an app considered breathtaking? When it takes a simple concept and creates a masterpiece.” Appadvice.com
  19. 19. ` “This is simply one of the most gorgeous apps I have found, and I scour the app store for gorgeous apps! Absolutely ingenious design, completely spectacularly beautiful in every aspect. A must own for any cooking aficionado..” itunes.apple.com/us/app/around-world-in-80-recipes
  20. 20. ` “This app looks so good that just the appearance convinces me to have it on my iPhone even though I’m not much of a cook...” iphonefootprint.com
  21. 21. ` ‣ Feature by Apple in the New and Noteworthy ‣ Currently featured in the Foodies section. ‣ Ranking N.10 in the lifestyle section.
  22. 22. WOMADelaide App
  23. 23. WOMADelaide App
  24. 24. WOMADelaide App
  25. 25. WOMADelaide App
  26. 26. WOMADelaide App
  27. 27. WOMADelaide App
  28. 28. WOMADelaide App
  29. 29. Penguin book Toyota Showroom
  30. 30. Nova Radio Sydney FringeAdelaide Fringe
  31. 31. Cyril de la Torre Branger Creative director & Partner
  32. 32. Website Email Twitter LinkedIn deltobran.com hello@deltobran.com twitter.com/deltobran linkedin.com/in/cyrildelatorre
  33. 33. Thanks

×