Ten Things Every Tech Savvy Exec Should Know


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A guide for COOs, CEOs, CFOs, or any exec looking to become tech savvy. Ten Things Every Tech Savvy Exec Should Know features information on Social Media, Cloud Computing, Mobile Apps, Advanced Analytics, Customer Relations Managers, Collaborative Technologies, Tablet Computers, E-Readers, Smart Phones, and more.

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Ten Things Every Tech Savvy Exec Should Know

  1. 1. Ten Things Every Tech Savvy Exec Should Know By Deltina Hay Deltina.com SocialMediaPower.com YouTube.com/deltinahay
  2. 2. 1. Cloud Computing 2. Collaborative Technologies 3. Customer Relations Managers (CRMs) 4. Tablet Computers or “Slates” (iPads) 5. Netbooks or “Minis” 6. E-Readers (Kindle, Nook, etc.) 7. Smart Phones 8. Advanced Analytics 9. Social Media 10. Mobile Applications Ten Things Every Tech Savvy Exec Should Know
  3. 3. Cloud Computing Many Internet service companies are offering their software and hardware infrastructures on a pay-per-use basis. This is a component of the trend know as “cloud computing,” where “cloud” refers to the Internet itself. Cloud-based applications and services exist “in the cloud,” or more accurately, on a server that is not your own. This trend creates a way for organizations to increase their hardware capacity or add software capabilities without investing in new infrastructure, training new personnel, or licensing new software. Ten Things Every Tech Savvy Exec Should Know
  4. 4. Cloud Computing Cloud computing refers to services that are Web-based and are sold on demand. Consumers pay for cloud services by units, i.e., by the hour or by the gigabyte, and can use as much or as little as they want. Cloud computing services fall into three general categories: Infrastructure-as-a-Service (IaaS) Platform-as-a-Service (PaaS) Software-as-a-Service (SaaS) Ten Things Every Tech Savvy Exec Should Know
  5. 5. Cloud Computing: Infrastructure-as-a-Service (IaaS) IaaS is a model in which the customer outsources their equipment needs for storage, hardware, and servers (infrastructure). The cloud vendor owns the equipment and is responsible for maintaining it. The customer typically pays on a per-use basis. This model allows the client to pay only for the capacity they need, with the ability to add more, as necessary. The attractiveness of this model lies not in the equipment itself, but in the features that reside on the equipment and the way it is managed. Ten Things Every Tech Savvy Exec Should Know
  6. 6. Cloud Computing: Infrastructure-as-a-Service (IaaS) Amazon Web Services (AWS) offers an infrastructure that allows anyone to utilize the same reliable technology that powers Amazon.com, complete with database capabilities, payment processing, content delivery, and more. Other IaaS providers like RackSpace offer pay-per-use Website hosting services that include a plethora of tools to help develop robust and optimized Websites. Another advantage of cloud infrastructures is that they utilize what is called “load management” or “clustering” over the cloud ̶ i.e., over many different machines. This results in faster and more reliable Web applications and Websites. Ten Things Every Tech Savvy Exec Should Know
  7. 7. Cloud Computing: Platform-as-a-Service (PaaS) PaaS are software and product development tools hosted by the provider and accessed online by the customer. Even novice developers can build Web applications without the need to install any special software or programming tools, and can deploy their applications right from a Web browser. In many cases, a developer doesn’t even need to write code, since the provider typically has an archive of code one can copy and alter as needed. Ten Things Every Tech Savvy Exec Should Know
  8. 8. Cloud Computing: Platform-as-a-Service (PaaS) Examples include Force.com and Google App Engine. Force.com offers a business development platform that can be used to manage customer relations and similar types of business applications. Google App Engine is used for anything from custom social networking services, to mobile applications, to Twitter tools, to entire Web communities. Thus, by “platform” what we are referring to is a collection of protocols, libraries, and other programming and Web development tools that can be accessed easily by anyone. Ten Things Every Tech Savvy Exec Should Know
  9. 9. Ten Things Every Tech Savvy Exec Should Know Cloud Computing: Google App Engine
  10. 10. Cloud Computing: Platform-as-a-Service (PaaS) You are not likely to run out and start building applications today if you are not a developer, but be aware that PaaS cloud services are becoming more user-friendly all the time. WaveMaker is an example of a cloud service that offers a “drag and drop” platform for building Web 2.0 applications. These are the types of service providers that will be offering Mobile Application development for anyone very soon... Ten Things Every Tech Savvy Exec Should Know
  11. 11. Ten Things Every Tech Savvy Exec Should Know Cloud Computing: WaveMaker
  12. 12. Cloud Computing: Software-as-a-Service (SaaS) In this model, the cloud vendor hosts the hardware (infrastructure), the software, and the data so that users can access the service from anywhere, on any computer. SaaS alleviates the need for the consumer to purchase software or even install anything on their own computer. Growing Internet accessibility has made this type of service more and more appealing, especially to small businesses. You are probably familiar with many services that fall into this category already. These include Web-based email services like Google’s gmail, file sharing services like Dropbox, and Web 2.0 development tools like Kickapps. Ten Things Every Tech Savvy Exec Should Know
  13. 13. Cloud Computing: Software-as-a-Service (SaaS) One of the most useful of these services is Google Apps. Applications offered through Google Apps include: Gmail for business Google Calendar Google Docs Google Groups Google Sites Google Video Ten Things Every Tech Savvy Exec Should Know
  14. 14. Ten Things Every Tech Savvy Exec Should Know Cloud Computing: Google Apps
  15. 15. Cloud Computing: Software-as-a-Service (SaaS) The pricing structure for SaaS is usually based on storage space and charged by blocks of gigabytes, though some may use a pay-per-click or pay-per-user pricing models. Make no mistake: this is the “application based” model computing is moving toward - faster than you may think... Ten Things Every Tech Savvy Exec Should Know
  16. 16. Collaborative Technologies Collaborative and e-learning tools are now more user-friendly and affordable than ever. They offer organizations of any size ways to manage teams, offer training, share information, and generally be more productive. Specific uses include: Managing teams and groups Virtual meeting places and training Project management and general productivity Collaborative gathering, sharing, and organizing of information Collaborative tools can be synchronous (real-time or face-to-face) or asynchronous (not real-time). There are also hybrid tools that have features of both, such as Huddle and GroupSite. Ten Things Every Tech Savvy Exec Should Know
  17. 17. Collaborative Technologies: Asynchronous Tools Traditional technologies include: Email Mailing Lists Discussion Boards Emerging Technologies include: Wikis Cloud tools like Google Docs and Google Wave Ten Things Every Tech Savvy Exec Should Know
  18. 18. Collaborative Technologies: Asynchronous Tools A Wiki is a collaborative Website that allows anyone to update its content. Once established, a Wiki essentially becomes an ever-changing online database of information. Wikis can also serve as powerful collaboration tools for project management and enterprise teams. There are a number of platforms available for creating your own Wiki, including MediaWiki, WikiDot, and WikiSpaces. Cloud or Web-based tools like Google Docs or Google Wave can greatly improve productivity for virtual teams or for small businesses that would rather not invest in expensive software. Ten Things Every Tech Savvy Exec Should Know
  19. 19. Collaborative Technologies: Synchronous Tools Traditional technologies include: Instant Messaging Chat Rooms Texting Emerging technologies include: Conferencing tools like GoToMeeting, Webex and Adobe Connect Immersive environments like SecondLife Social media tools like HootSuite Ten Things Every Tech Savvy Exec Should Know
  20. 20. Collaborative Technologies: Synchronous Tools Conferencing and e-learning tools like Dimdim and GoToMeeting have become much more affordable over the past few years. These sites can be the perfect solution for offering Webinars or training for companies or individuals who could otherwise not afford such services. Skype is also a good conferencing option, and SlideShare now offers a collaborative tool. Other tools like Adobe Connect and Webex have advanced features, but are quite a bit more expensive. Immersive environments are virtual 3-D worlds created by the participants. Environments like SecondLife are proving to be particularly successful training tools for colleges, businesses, and other organizations. Ten Things Every Tech Savvy Exec Should Know
  21. 21. Collaborative Technologies: Synchronous Tools There are even social media tools that have collaborative features now. HootSuite offers a way for you to manage your “private” Twitter accounts as well as other collaborative features... Ten Things Every Tech Savvy Exec Should Know
  22. 22. Ten Things Every Tech Savvy Exec Should Know Collaborative Technologies: HootSuite
  23. 23. Collaborative Technologies: Choosing the Right Tool Before choosing a tool for your collaboration needs, take a look at how you will be using the tool, determine the features you need based on those needs, then start comparing tools and prices. Some sample questions to ask: Do I need real-time collaboration or just a place to share information? Do I need to train in the space? If so, do I need video or a virtual environment? Do I need to share documents and manage projects or just manage teams? Do I need a chat feature or is a forum enough? Ten Things Every Tech Savvy Exec Should Know
  24. 24. Customer Relations Managers (CRMs) A CRM is a platform designed to organize, automate, and synchronize business processes, specifically sales activities, marketing, customer service, and technical support. CRMs can help companies reduce expenses and increase overall profitability by: Streamlining sales and marketing processes Increasing sales productivity Improving customer service, loyalty, and retention Increasing call center efficiency Producing higher close rates Improving profiling and targeting Ten Things Every Tech Savvy Exec Should Know
  25. 25. Customer Relations Managers: Initial Strategy Choosing and implementing a CRM should not be taken lightly. It is a major undertaking that should be carefully thought out and planned. A good first step in the planning process should include a benefit and risk analysis in the following general areas: Processes: Implementing a CRM can mean a shift to a more client-centric way of doing business. Because of this, business workflows and processes should be analyzed and re-engineered to align with this shift. People: For such an initiative to be effective, an organization must convince its staff that change is good and that the new technology and workflows will benefit employees as well as clients. Collaboration and two-way communication is vital to accomplishing this goal. Technology: In evaluating technology, key factors include alignment with the company’s business process strategy and goals; the ability to deliver the right data to the right employees; and sufficient user-friendliness. Ten Things Every Tech Savvy Exec Should Know
  26. 26. Customers Relations Managers: Effective Implementation Successful implementation of the technology depends upon careful strategic and operational planning. Research has shown that implementation typically fails as a result of one of the following: Poor Planning: Initiatives can easily fail when efforts are limited to choosing and deploying software without an accompanying rationale, context, and support for the workforce. Poor Integration: Using “point solutions” to address only specific needs or favored client support channels offer little or no integration or alignment with a company’s overall strategy. They offer a less than complete client view and often lead to unsatisfactory user experiences. Siloed Thinking: Experts advise organizations to recognize the immense value of integrating their client-facing operations. In this view, internally-focused, department-centric views should be discarded in favor of reorienting processes toward information-sharing across marketing, sales, and service. Ten Things Every Tech Savvy Exec Should Know
  27. 27. Customer Relations Managers: Adoption Issues In 2003, a Gartner report estimated that more than $1 billion had been spent on software that wasn’t being used. According to CSO Insights, less than 40 percent of 1,275 participating companies had end-user adoption rates above 90 percent. In a 2007 survey from the U.K., four-fifths of senior executives reported that their biggest challenge is getting their staff to use the systems they’d installed. Further, 43 percent of respondents said they use less than half the functionality of their existing system; 72 percent indicated they’d trade functionality for ease of use; 51 percent cited data synchronization as a major issue; and 67 percent said that finding time to evaluate systems was a major problem. Ten Things Every Tech Savvy Exec Should Know
  28. 28. Customer Relations Managers: Adoption Solutions Specialists offer these recommendations for boosting adoptions rates and coaxing users to blend these tools into their daily workflow: Choose a system that’s easy to use: All solutions are not created equal. Simplicity should be as important a decision factor as functionality. Choose the right capabilities: Employees need to know that time invested in learning and usage will yield personal advantages. If not, they will work around or ignore the system. Provide training: Changing the way people work is no small task, and help is usually a requirement. Ten Things Every Tech Savvy Exec Should Know
  29. 29. Customer Relations Managers: Security One of the primary functions of these tools is to collect information about clients, thus a company must consider the desire for privacy and data security. Some clients prefer assurances that their data will not be shared with third parties without their prior consent and that safeguards are in place to prevent illegal access by third parties. Do not disregard these concerns. Make certain the system you choose addresses these issues and has assurances of their own that you can offer to your clients. Ten Things Every Tech Savvy Exec Should Know
  30. 30. Customer Relations Managers Popular CRMs (listed by market share): SAP Oracle Salesforce.com Microsoft Amdocs Ten Things Every Tech Savvy Exec Should Know
  31. 31. Customer Relations Managers There are a number of affordable cloud CRM solutions as well. A few examples are: Salesforce.com SugarCRM.com NetSuite.com In addition to its CRM cloud services, Sales Force offers a cloud service called Force.com that can help you build custom solutions for your organization using the same infrastructure and software tools they use to power the Sales Force platform. This is a classic example of PaaS in the cloud. Ten Things Every Tech Savvy Exec Should Know
  32. 32. Ten Things Every Tech Savvy Exec Should Know Customer Relations Managers: SalesForce
  33. 33. Tablet Computers A Tablet Computer or “Slate” is a computer contained entirely in a flat touch screen that uses a stylus, digital pen, or fingertip as an input device instead of a mouse or keyboard. At this time, the iPad is the most popular tablet computer on the market. In addition to the built-in e-reader and many other multimedia capabilities, the iPad has nice business features as well. It has built-in support for Microsoft Exchange, secure access to corporate data, and a powerful platform for many business apps. You can even create a configuration profile for your business including VPN, email, and other settings that can be sent to each iPad, and users simply tap to install the profile. Ten Things Every Tech Savvy Exec Should Know
  34. 34. Tablet Computers But the iPad is not the only game in town. Other tablets are on their way, including tablets that use the Android, Windows 7, and Linux operating systems. Their features will be similar, and you can bet they will be trying to top the iPad with added Webcams, alternate Internet browsers, and more application options. How you choose the best tablet for you may be determined by the other technology at your disposal. It may be best if you use compatible operating systems across all your machines (PC, smart phone, tablet, netbook, etc.). This way they sync easier and can use similar apps. Some other determining features may be Flash support, browser availability, type of wireless connections, storage capabilities, processor speed, and application compatibility. Ten Things Every Tech Savvy Exec Should Know
  35. 35. Netbooks Netbooks or “minis” are small, lightweight, inexpensive notebook computers used for general computing and for accessing cloud applications. They are very fast because they are not weighted down with a lot of software, and require very little hard drive capacity. Where tablet computers are limited to specific browsers and applications, netbooks can theoretically run most of the software a regular PC can. This affords you a very lightweight version of your regular computer that can access the same applications. Netbooks use operating systems (OS) that are typically fast loading like Windows XP, a stripped down version of Windows 7, or Linux. Netbooks will soon be released with Google Chrome OS. This has been a much anticipated addition to netbook operating systems since it is touted to be fast, secure, and compatible with most cloud applications. Ten Things Every Tech Savvy Exec Should Know
  36. 36. Netbooks Since netbooks are “born connected” machines (they are intended to be online all the time) their users rely heavily on cloud applications. So choosing a netbook becomes less about the machine itself, and more about which cloud apps are compatible with its operating system, and how fast it accesses the Internet. Even though many cloud applications are independent of your OS and only require Internet access to work, some may still require certain functionality from the device you are using. For instance, many collaborative tools require Adobe Flash, and if your netbook or tablet does not support Flash, you won't be able to use the tool properly. And, just as for a tablet computer, you may want to try and choose a netbook that is compatible with your other devices' operating systems. Ten Things Every Tech Savvy Exec Should Know
  37. 37. E-Readers With an e-reader you can download books, newspapers, blogs, and other documents and read them on the go. They are very lightweight, have substantial battery life (up to 10 days), and provide an eye-friendly screen for reading anywhere comfortably. An iPad is not an e-reader; it is a tablet computer with e-reader capabilities. If you have an iPad, then you won't likely need an additional reader, unless you need something with more battery life. Features to consider are size, weight, storage, battery life, native formats, wireless capabilities, available content, and sharing. Ten Things Every Tech Savvy Exec Should Know
  38. 38. E-Readers Some e-readers are more business-friendly than others. The Kindle DX is larger which is helpful for reading newspapers or large documents and includes PDFs as a native format. The Plastic Logic e-reader is also larger than average and even supports Office documents. E-readers can be cost effective solutions to printing. Pre-loading training, procedural, or other employee and customer manuals can save money, especially in the long run when the manuals need to be updated. Updating multiple e-readers is as simple as providing everyone with the new document to upload. There is also a free version of Kindle for PC and mobile devices. Ten Things Every Tech Savvy Exec Should Know
  39. 39. Smart Phones These are a necessary part of business today and there is no doubt about that. But choosing one can seem overwhelming if you are not entirely certain what you will be needing it for in the future. When choosing a smart phone, consider the features you may already have at your disposal in an e-reader, tablet computer, or netbook. Compatibility with those devices may be an issue, too. For instance, if you have an iPad, an iPhone may be the best solution since their applications will be compatible, and may be able to be synced. Mobile applications are being continuously developed for these phones, so choose a phone with a platform that is compatible with most applications. At this time, applications are almost always available for Blackberry, iPhone, and phones with the Android platform. Ten Things Every Tech Savvy Exec Should Know
  40. 40. Smart Phones Size and weight, along with screen size and resolution, make a difference in the display and handling of a smart phone. The best business cell phones have at least a 2 megapixel camera with zoom features and the ability to play and record audio and video. Business smart phones should include organizational features like calendars and task lists, and should sync with home computers allowing for document viewing and editing. The most practical smart phones are compact, include good input and display options, and enough battery life to last through a full day’s work and beyond. Some additional features to look for are tools like calculators, map applications, and GPS. Ten Things Every Tech Savvy Exec Should Know
  41. 41. Advanced Analytics Few people agree on any one definition for advanced analytics. For our purposes, however, we will consider advanced analytics tools that help make sense of the deluge of information mined from existing CRMs and other systems and from real-time data, as well as the process for mining and warehousing the information. Ten Things Every Tech Savvy Exec Should Know
  42. 42. Advanced Analytics: Business Intelligence Technologies Business intelligence technologies provide historical, current, and predictive views of business operations. Typical functions of these technologies are reporting, analytical processing, data mining, business performance management, benchmarking, text mining, and predictive analytics. Traditionally, only large companies could afford this type of software, but there are now cloud and mobile versions that make this powerful software affordable for just about any business. SaaS models are already in place, and rumor has it that the big boys are poised to follow. Ten Things Every Tech Savvy Exec Should Know
  43. 43. Ten Things Every Tech Savvy Exec Should Know Advanced Analytics: Spotfire
  44. 44. Advanced Analytics: Predictive Analysis Tools Predictive analysis tools use patterns found in historical and transactional data to identify risks and opportunities. They capture relationships among many factors to allow assessment of risk or potential associated with a particular set of conditions. It used to be that only statisticians or trained analysts could effectively use the software to query data or interpret the results, but these tools are rapidly becoming more user-friendly. Ten Things Every Tech Savvy Exec Should Know
  45. 45. Ten Things Every Tech Savvy Exec Should Know Advanced Analytics: Cloud9
  46. 46. Advanced Analytics: Social Networking Analytics Social networking buzz can spell the difference between success and failure in a reputation-driven online economy. Companies need to utilize social network monitoring and marketing tools, while deploying advanced analytics to search for opportunities to better reach customers in these environments. Social network analysis thrives on the deepening streams of information - structured and unstructured, user-generated and automated - that emanate from Facebook, Twitter, and other new Web 2.0 communities. Many Business Intelligence software packages are starting to incorporate these features into their offerings, but there are very good stand-alone tools that can deliver for you today. Ten Things Every Tech Savvy Exec Should Know
  47. 47. Ten Things Every Tech Savvy Exec Should Know Advanced Analytics: tibbr
  48. 48. Ten Things Every Tech Savvy Exec Should Know Advanced Analytics: PostRank
  49. 49. Ten Things Every Tech Savvy Exec Should Know Advanced Analytics: PostRank
  50. 50. Advanced Analytics: Data Mining and Warehousing If you have had your eye on the cost of data warehousing and data mining in the past, keep looking. More and more of these services will start moving their offerings to the cloud, and this will eventually drive the cost down. Use the same care as was discussed for implementing CRMs. Implementing these types of systems should involve much planning. You may discover during your planning phase that a single tool, like one that has CRM and advanced analytics features, may fill all of your company's needs. Ten Things Every Tech Savvy Exec Should Know
  51. 51. Social Media Social Media is here to stay and needs to be part of any company's overall strategy and business plan. First of all, there is more to social media than Facebook and Twitter. Here is a list of some other social media tools at your disposal: Blogging Facebook pages (these are for business) Professional networking sites like LinkedIn Hybrid sites like Tumblr, Posterous, and FriendFeed Media sharing communities like Flickr and YouTube Document and presentation sharing sites like Slideshare and Scribd Social bookmarking sites like Delicious and StumbleUpon Social media news releases and newsrooms Crowd-sourcing sites like Digg and Reddit Geo-Tagging tools like FourSquare and Gowalla Social pages like Squidoo and Hubpages Viral applications and widgets... Ten Things Every Tech Savvy Exec Should Know
  52. 52. Social Media You are part of social media whether you like it or not, the question is no longer “if” but “how” an organization will become an active participant. Because of this, many companies feel pressured to become part of the Social Web, and may rush out there without a solid plan – you can do more harm than good this way. Like any business decision that has so much at stake, having a clear strategy, a solid plan, and guidelines in place before proceeding is imperative. Ten Things Every Tech Savvy Exec Should Know
  53. 53. Social Media Before we talk about a plan for the sake of having a plan, though, let's take a look at some values that social media engagement can offer you and your company - beyond the more obvious marketing and sales advantages: Feedback: Executives can gain unfiltered, authentic feedback from employees, customers, brand advocates, and adversaries in real-time – most of the time without even asking. So, imagine what can be accomplished if you do ask? Cost savings: Social media is naturally positioned to expedite interactions, exchanges, customer service, feedback loops, product launches, marketing, and advertising, at a fraction of the cost of traditional media, to a much more targeted audience, and in a far more effective way. Search engine placement: Social media sites and blogs have become an integrated part of search engines now. Getting good placement is no longer about meta data and external links – it is about optimizing your entire Web presence, and that includes your interactions within it! Ten Things Every Tech Savvy Exec Should Know
  54. 54. Social Media Here are a few statistics demonstrating how Corporate America is leveraging social media to realize significant revenue and market share growth: - Spending for digital advertising this year will be more than $25 billion and surpass print advertising spending - Lenovo has experienced a 20% reduction in activity to their call center since they launched their community website for customers - Blendtec quintupled sales with its “Will it Blend” series on YouTube - Naked Pizza set a one-day sales record using social media: 68% of their sales came via twitter and 85% of their new customers - Software company Genius.com reports 24% of social media leads convert to sales opportunities - Dell has already made over $7 million in sales via Twitter 37% of Generation Y heard about the Ford Fiesta via social media before its launch in the U.S. and currently 25% of Ford’s marketing budget is spent on digital/social media - 71% of companies plan to increase investments in social media by an average of 40% Ten Things Every Tech Savvy Exec Should Know
  55. 55. Social Media: The Overall Social Media Plan Even if you are already out there, you can slow things down, outline a good plan, and implement. If your company is large, you may need a plan for each major department. While drawing up the plan, keep your resources and the people within your company in mind. Social media is about listening and engaging. If you do not have the people on hand to do that, you might consider hiring or training some. Start with a SWOT analysis: Examine the Strengths, Weaknesses, Opportunities, and Threats of implementing a social media plan within your organization. Ten Things Every Tech Savvy Exec Should Know
  56. 56. Social Media: The Social Media Strategy Know your goals and establish baselines Outline your objectives: reputation management, customer relations, PR, marketing, sales, etc. Find out what your competitors are doing. Get everyone on board – from your customer service reps to board members. Include all relevant departments: social media is about PR, marketing, sales, IT, customer service, and beyond. Based on evaluations, goals, and resources, list the social media tools that are a best-fit for the job. Ten Things Every Tech Savvy Exec Should Know
  57. 57. Social Media: The Social Media Plan List each tool, along with how they will be used, what the objectives are for implementing them, and who will be responsible for engaging within them. Include a plan for metrics, and how to measure beyond your baseline using tools like PostRank, Radian6, and JitterJam. Include an optimization plan that includes optimizing each of the tools as well as your existing Website for social media. Include an integration plan that incorporates tools like HootSuite and Ping.fm to help streamline your efforts. Start with a very manageable plan for phase one, and include additional phases based on the success of the first phase. Ten Things Every Tech Savvy Exec Should Know
  58. 58. Social Media: Social Media Policies and Guidelines Part of your overall strategy should be company-wide social media guidelines and policies. In addition to the usual “dos and don'ts,” include guidelines for interacting properly on the Web, proper “Netiquette,” and some lessons in digital ethics, social media engagement, and reflective listening. Include any regulatory guidelines relevant to your company's use of social media. Many companies are now including policies on how employees interact on their personal social networking sites as well. While this is certainly controversial, it could be relevant in some special cases. Ten Things Every Tech Savvy Exec Should Know
  59. 59. Mobile Applications You have probably heard the expression: “There's an app for that!” And it is true. If there is a need, chances are good that there is an app to satisfy it. When we discuss mobile applications, we mean applications that can be used on mobile devices like smart phones and tablet computers. If you are struggling with which mobile device may be the best for you, the applications available for a given device may help you decide. You can find applications in the app store or directory of a specific device like Apple's app store for the iPad or iPhone, but there are many other places to look, too. Amazon now has an app store, and chances are that your favorite software has mobile versions as well. Ten Things Every Tech Savvy Exec Should Know
  60. 60. Mobile Applications There are too many apps for us to cover here, so we'll highlight some that apply to the other topics we have covered. Google also has mobile apps “in the cloud.” The social media/collaborative tool HootSuite has a mobile version for both iPhone and Android. Sales Force has a free-to-customers mobile version of its CRM. MicroStrategy has a mobile suite for advanced analytics. Just about every social media tool out there has a mobile version. Ten Things Every Tech Savvy Exec Should Know
  61. 61. Mobile Applications: Creating Your Own Apps There are a number of platforms available to help you easily create mobile apps. We looked briefly at Force.com when we discussed cloud computing and advanced analytics. They also have a platform to help you create mobile apps. Google has a platform for creating Android apps (Andriod SDK), and you can create your own iPad and iPhone apps using Apple's SDK platform. While these “SDKs” require programming knowledge, there are other cloud platforms that can help you create your own mobile apps without any specialized knowledge – AppMakr and Widgetbox are examples. Ten Things Every Tech Savvy Exec Should Know
  62. 62. References E-Readers http://paidcontent.org/table/e-reader-comparison-chart/ http://www.consumersearch.com/ebook-readers/e-readers-for-business http://www.washingtonpost.com/wp-dyn/content/article/2010/07/07/AR2010070704459.html Smart Phones http://reviews.cnet.com/4321-6452_7-6544038.html http://blogs.techrepublic.com.com/smartphones/?p=278 http://cell-phones.toptenreviews.com/smartphones/ Tablets & Netbooks http://www.apple.com/ipad/business/ http://www.cnn.com/2009/TECH/11/20/google.os/index.html http://gizmodo.com/5459308/slate-showdown-ipad-vs-hp-slate-vs-joojoo-vs-android-tablets--more-updated http://www.helium.com/items/1902268-google-chrome-google-chrome-os-chromium-project-what-is-the-chromium-project-chrome-explained Ten Things Every Tech Savvy Exec Should Know
  63. 63. References CRMs http://en.wikipedia.org/wiki/Customer_relationship_management http://www.avidian.com/do-you-need-full-crm-software.aspx http://www.crm-guru.com/do-you-need-a-new-crm-system.php http://www.destinationcrm.com/ Advanced Analytics http://en.wikipedia.org/wiki/Advanced_Analytics http://blogs.forrester.com/business_process/2009/12/advanced-analytics-predictions-for-2010.html Social Media http://socialmediapower.com/social-media-book/ http://www.deminghill.com/blog/corporate-social-media/why-executives-hate-social-media/ http://leadertalk.mountainstate.edu/2010/07/reflective-listening-.html http://seowizardry.ca/The_Wizards_Blog/social-media-swot-analysis/ http://www.marketersstudio.com/2009/11/100-ways-to-measure-social-media-.html http://econsultancy.com/blog/4887-35-social-media-kpis-to-help-measure-engagement Ten Things Every Tech Savvy Exec Should Know
  64. 64. References Mobile Applications http://www.google.com/apps/intl/en/business/mobile.html http://blog.hootsuite.com/android-iphone-release/ http://www.salesforce.com/mobile/lite/ http://www.microstrategy.com/freemobilebi/ http://www.socialmediaexplorer.com/2009/02/20/social-media-to-go-outfitting-your-mobile-toolbox/ http://code.google.com/android/ http://developer.apple.com/iphone/index.action http://appmakr.com http://widgetbox.com Ten Things Every Tech Savvy Exec Should Know
  65. 65. About Deltina Hay Deltina Hay has been programming and doing Web development for over 25 years. Her graduate education includes applied mathematics, computer science, numerical analysis, and psychology. Her undergraduate education includes accounting, computer information systems, database management, and business administration. Her critically acclaimed book on social media and Web 2.0 optimization is already into its second edition from Quill Driver Books. Her upcoming series of books include books on search optimization, mobile applications, and Web 3.0. Ms. Hay has taught many times at the college level and is presently a professor at Drury University, facilitating the Webinar version of their social media certificate program . She is a regular contributor to many online technology resources such as SocialMedia.biz, Technorati, and Examiner.com. You can hire Deltina for: Custom WordPress solutions like http://PlumbWebSolutions.com Custom video tutorials and training like http://YouTube.com/deltinahay Custom Webinars and workshops at http://SocialMediaPower.com Speaking and writing at http://Deltina.com.