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FUN#1 Mettre 5 ans à trouver son business model

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Sébastien Forest nous a parlé des premiers pas de Alloresto, de l'euphorie de la bulle internet, à la quasi faillite, à la stabilisation du modèle et le décollage. Bref, il nous a raconté comment il a frôlé l'échec.

Published in: Business
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FUN#1 Mettre 5 ans à trouver son business model

  1. 1. PDG-FONDATEUR SÉBASTIEN FOREST
  2. 2. Etudiant en Sciences-Eco à l’Université de Tours §  1998 : année de la création d’ALLORESTO.fr §  1999 à 2001 : 3 levées de fonds successives pour un total de 3 Millions d'euros 2 LES DÉBUTS DE L’AVENTURE
  3. 3. §  2002 : ALLORESTO.fr frôle le dépôt de bilan : §  Tout stopper ? §  Continuer et racheter ☑ §  Pour arriver à l’équilibre è doubler le chiffre d’affaires Comment ? Augmenter la fréquence de commandes des clients §  Sondage clients pour améliorer le service §  Programme de fidélité §  Poster des avis sur les commandes §  Photos des plats 3 Prendre du recul et être à l’écoute
  4. 4. §  2003 : mise en place des améliorations ✓ §  2004 : 1ère fois qu'ALLORESTO.fr est rentable et depuis n'a jamais cessé de l'être. Chiffres Clés 2013 §  44,3 M€ de vol. d’affaires, soit 58% de croissance vs 2012 §  6,5 millions de repas livrés §  2 800 restaurants référencés §  92% de recommandation aux proches par les clients §  18 personnes recrutées, soit 47 collaborateurs au total §  25% de commandes mobiles 4 METTRE EN APPLICATION

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