Foursquare for business

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Foursquare for business

  1. 1. Delphine Remy-BoutangWW Social Media Marketing Director, IBM Foursquare For business Social media marketing – Deep dive series © 2009 IBM Corporation
  2. 2. How to leverage Foursquare for business ?
  3. 3. So what is it ?
  4. 4. Location-based marketing: Foursquare + Business §  millions of people are now walking around with a gizmo in their pocket that not only knows where they are but also plugs into the internet to share that info, merge it with online databases, and find out what—and who—is in the immediate vicinity....simply put, location changes everything.” §  - Matthew Honan, Wired magazine, January 2009
  5. 5. Location-based services utilise location information to enhance the user experience.
  6. 6. Location is a game changer for social networks
  7. 7. How does it work? 1/ build your network.
  8. 8. 2/ Check in
  9. 9. 3/ Tell your friends
  10. 10. 4/ Earn points
  11. 11. 5/ Become a Mayor
  12. 12. Integration with other social networks
  13. 13. Don’t underestimate Foursquare just because it’s a ‘game’.
  14. 14. Smarter planet“This one input—our coordinates—has the potential to change all the outputs. where we shop, who we talk to, what we read, what we search for, where we go—they all change once we merge location and the web.”Matthew Honan, Wired magazine, january 2009
  15. 15. Measurement
  16. 16. SEO benefits
  17. 17. Ranking
  18. 18. Get involved
  19. 19. Start promoting
  20. 20. Keep up … Follow Foursquare on Twitter
  21. 21. Questions? You have two choices. You can continue to lock yourself behind facile corporate words and happy talk brochures. Or you can join the conversation. Thank You! Delphine Remy-Boutang WW Social Media Marketing Manager, IBM Software Group @delphrb21 21

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