A recap of Dell's experience at SXSWi (South by South West Interactive) 2012 in Austin, TX. Highlights include visual notes on a variety of topics from the first ever Dell-hosted "Unconference," product launch strategies, useful tips for start-ups, social commerce, etc.

1. Dell’s Guide to SXSWi
March 2012

2. The Dell SXSWi experience
• Dell hosted its first ever external facing “Unconference,” March 8th, 2012, the
day before SXSWi kicked off, with a variety of SMB professionals and social
media thought leaders
• We had over 45 attendees representing multiple countries
• The day was broken into 4 groups of sessions led by attendees who
discussed their specific area of interest
• A visual note-taker was on hand to record the Unconference and was also
utilized to capture a variety of relevant sessions for the SMB audience at
SXSWi
• Throughout the weekend, via the Dell SB & Entrepreneur SXSWi concierge
team, a branded presence was established in multiple locations to hand out
refreshments, and discuss how the overall SXSWi experience with attendees
#DellSXSW

3. Dell SMB on-site concierge
#DellSXSW

4. Visual Notes from the Dell Unconference
#DellSXSW

5. Dell’s recommended SXSWi panel picker guide
#DellSXSW

6. Visual Notes
Captured at
SXSWi
#DellSXSW

7. Making a Grand Entrance: How To Launch a Product [1/1]
#DellSXSW

8. Making a Grand Entrance: How To Launch a Product [2/2]
#DellSXSW

9. Storytelling for Entrepreneurs & Startups [1/2]
#DellSXSW

10. Storytelling for Entrepreneurs & Startups [2/2]
#DellSXSW

11. How Start-Ups Do Deals with Industry Titans [1/2]
#DellSXSW

12. How Do Start-Ups Deal with Industry Titans [2/2]
#DellSXSW

13. Freefalling: Taking Your Startup to 100% Cloud [1/2]
#DellSXSW

14. Freefalling: Taking Your Startup to 100% Cloud [2/2]
#DellSXSW

15. Startup Passion Smack-Down [1/2]
#DellSXSW

16. Startup Passion Smack-Down [2/2]
#DellSXSW

17. The Secrets and Surprises of DIY Promotion [1/2]
#DellSXSW

18. The Secrets and Surprises of DIY Promotion [2/2]
#DellSXSW

19. X of Y: How to Ensure Your Startup Is Defensible [1/2]
#DellSXSW

20. X of Y: How to Ensure Your Startup Is Defensible [2/2]
#DellSXSW

21. Brands: The Cost of Being Human [1/2]
#DellSXSW

22. Brands: The Cost of Being Human [2/2]
#DellSXSW

23. How Brain Science Turns Browsers into Buyers [1/3]
#DellSXSW

24. How Brain Science Turns Browsers into Buyers [2/3]
#DellSXSW

25. How Brain Science Turns Browsers into Buyers [3/3]
#DellSXSW

26. Events Are Now Platforms: Seven Tools for Success [1/2]
#DellSXSW

27. Events Are Now Platforms: Seven Tools for Success [2/2]
#DellSXSW

28. Lessons from Disruptors: Game-Changing Start-Ups [1/2]
#DellSXSW

29. Lessons from Disruptors: Game-Changing Start-Ups [2/2]
#DellSXSW

30. Expanding Our Intelligence Without Limit [1/3]
#DellSXSW

31. Expanding Our Intelligence Without Limit [2/3]
#DellSXSW

32. Expanding Our Intelligence Without Limit [3/3]
#DellSXSW

33. Community & Influence: How Not to Piss People Off [1/2]
#DellSXSW

34. Community & Influence: How Not to Piss People Off [2/2]
#DellSXSW

35. 3 Secrets to a Killer Elevator Pitch [1/2]
#DellSXSW

36. 3 Secrets to a Killer Elevator Pitch [2/2]
#DellSXSW

37. Branded Content: We're All Publishers Now [1/2]
#DellSXSW

38. Branded Content: We're All Publishers Now [2/2]
#DellSXSW

39. Digital Debauchery with Anthony Bourdain [1/2]
#DellSXSW

40. Digital Debauchery with Anthony Bourdain [2/2]
#DellSXSW

41. Scaling to Infinity: Dealing with Rocket Growth [1/2]
#DellSXSW

42. Scaling to Infinity: Dealing with Rocket Growth [2/2]
#DellSXSW