Dell builds social media B2B strategy that drives measurable ROI.
For many business owners and decision makers, social media is an enigma. We know now that it's important for our business to be engaged in social, that our customers are embracing social and that social media is forever changing the landscape of how we market to them. However, marketers still struggle to understand the value of the dollars invested in social media. Learn how Dell has integrated social media into our commercial B2B marketing strategy to achieve measurable business results and view best practices on how your organization can do the same.
See six lessons learned, as well as two case studies of engaging where customers are and of providing the right content at the right time - with Tech Page One as an example, at http://dell.to/1qFRORn.