Intro Part I: What is Social Interneting?<br />
Understanding the Core Philosophy<br />Business Owners need to stop perceiving the internet as a passive and juvenile acti...
A Change in Perception<br />Most business owners realize that they need to be part of the “Internet.”<br />Their presence ...
Social Interneting is about …<br />*Tool: The Internet<br />
Social Interneting EncompassesThree Important Concepts<br />SocialInterneting<br />
Defining Persona<br />This component of Social Interneting is learning about two important interactions: “The Self” and “T...
Defining Web Applications<br />This component of Social Interneting is learning about the Four Key Types of Social Media S...
Social Communities
Social Broadcasting
Social Bookmarking
Understanding the Influence of the Social Internet
Finding key “Tips and Tricks” to web applications to  gain a business advantage
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Social Interneting Intro Part I What Is Social Interneting

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This is the first of a 4 Part series that describes a Social Internet Philosophy that can create positive results for any Small Business in the world of internet marketing.

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Social Interneting Intro Part I What Is Social Interneting

  1. 1. Intro Part I: What is Social Interneting?<br />
  2. 2. Understanding the Core Philosophy<br />Business Owners need to stop perceiving the internet as a passive and juvenile activity.<br />The Internet is a tool …. Much like a calculator. <br />If you know how to use the tool, at least the fundamentals, you can to do powerful actions to strengthen your business.<br />The Common “Old-School” Mentality<br />New “Internet is a Tool” Mentality<br />
  3. 3. A Change in Perception<br />Most business owners realize that they need to be part of the “Internet.”<br />Their presence is incorporated in a website or possibly some pay-per-click advertising.<br />But …<br />If you purchase a hammer, hit one nail or even put up a board, have you accomplished your end goal?<br />The tool is only as good as the person who uses it.<br />And with the internet we must use the tool … repeatedly.<br />
  4. 4. Social Interneting is about …<br />*Tool: The Internet<br />
  5. 5. Social Interneting EncompassesThree Important Concepts<br />SocialInterneting<br />
  6. 6. Defining Persona<br />This component of Social Interneting is learning about two important interactions: “The Self” and “The Other”<br />Selecting the right position for “the Self” to implement<br />Splitting “The Self” into characteristics for the proper Social Outlet<br />Indentifying “The Other” to effectively targeted the proper audience<br />Understanding the right message for “The Other” to invoke a positive visceral reaction that will increase sales<br />
  7. 7. Defining Web Applications<br />This component of Social Interneting is learning about the Four Key Types of Social Media Sites<br /><ul><li>Social Networks
  8. 8. Social Communities
  9. 9. Social Broadcasting
  10. 10. Social Bookmarking
  11. 11. Understanding the Influence of the Social Internet
  12. 12. Finding key “Tips and Tricks” to web applications to gain a business advantage
  13. 13. Creating a strategy for an online presence that grows you business’s “Points of Profit”</li></li></ul><li>Defining the Internet<br />This component of Social Interneting is learning about “Key Areas of Understanding”:<br /><ul><li>How the internet works
  14. 14. How to distribute information
  15. 15. How do end-users interact with information
  16. 16. How to develop effective end-user interactivity with information
  17. 17. How to understand the difference in web browsers
  18. 18. How to incorporate buzzword concepts into existing websites</li></ul>Understanding how technology, when implemented correctly, can redefine the internet experience<br />
  19. 19. How Important Are These Groupings?<br />Most online marketers focus on Web Applications, dabble a little in Persona, and leave the Internet almost entirely out of the equation<br />Social Interneting organizes the importance as Personafirst, second … Web Applications, and finally the edge to beat the competition, The Internet<br />As we work through the Social Interneting Process we define experiences, outcomes and goals not only for your business, but for your consumers as well<br />These goals and outcomes are the driving force behind our actions in the online community. As a result, each action performed on the internet becomes a measurable and accountable function that can be used to evaluate performance<br />Don’t just assume results … definitively recognize results<br />
  20. 20. Power of using Social Interneting<br />By understanding how the system integrates and organizes the complete online experience, We take the jumble of “Sites” and create tasks that organize what is needed to accomplish your end goals!<br />
  21. 21. The Final Outcome<br />With practice and patience you learn to make each activity only 10 minuteslong. Our certified Coaches show you how it’s possible and faster than imagined. You stay focused and become proficient without having to “stay connected.”In the end you get to do what you need to do… Your business!<br />
  22. 22. Interested in Learning More?<br />Visit<br />http://www.SocialInterneting.com<br />To see more videos and contact a certified Social Interneting Head Coach about increasing your profits through our structured program<br />

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