Econ special rpt manufactur


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Econ special rpt manufactur

  1. 1. SPECIAL REPORT M A N U FA C T U R I N G A N D I N N O VAT I O N April 21st 2012A third industrial revolution
  2. 2. SPECIAL REPORT MANUFACTURING AND INNOVAT I ON A third industrial revolution As manufacturing goes digital, it will change out of all recognition, says Paul Markillie. And some of the business of making things will return to rich countries OUTSIDE THE SPRAWLING Frankfurt Messe, home of innumerable CO N T E N T S German trade fairs, stands the Hammering Man , a 21-metre kinetic stat- ue that steadily raises and lowers its arm to bash a piece of metal with a 2 Factories and jobs hammer. Jonathan Borofsky, the artist who built it, says it is a celebration Back to making stu of the worker using his mind and hands to create the world we live in. 5 Comparative advantage That is a familiar story. But now the tools are changing in a number of re- The boomerang e ect markable ways that will transform the future of manufacturing. One of those big trade fairs held in Frankfurt is EuroMold, which 7 Materials shows machines for making prototypes of products, the tools needed to Forging ahead put those things into production and all manner of other manufacturing 10 Additive production kit. Old-school engineers worked with lathes, drills, stamping presses Solid print and moulding machines. These still exist, but EuroMold exhibits no oily machinery tended by men in overalls. Hall after hall is full of squeaky- 11 3D printers clean American, Asian and European machine tools, all highly automat- Layer by layer ed. Most of their operators, men and women, sit in front of computer 12 Collaborative manufacturing screens. Nowhere will you nd a hammer. All together now And at the most recent EuroMold fair, last November, another group of machines was on display: three-dimensional (3D) printers. Instead of 13 Automation bashing, bending and cutting material the way it always has been, 3D Making the future printers build things by depositing material, layer by layer. That is why the process is more properly described as additive manufacturing. An American rm, 3D Systems, used one of its 3D printers to print a hammerACKNOWLEDGMENTS for your correspondent, complete with a natty wood-e ect handle and aAs well as the people mentioned in metallised head.this special report, the author would This is what manufacturing will be like in the future. Ask a factorylike to thank the following for their today to make you a single hammer to your own design and you will behelp: Mark Amor-Segan, Alex presented with a bill for thousands of dollars. The makers would have toAttridge, David Autor, Gaz Brown,Mark Cheverton, Richard Dashwood, produce a mould, cast the head, machine it to a suitable nish, turn aAnil Duggal, Scott Finn, Gregory wooden handle and then assemble the parts. To do that for one hammer A list of sources is atGibbons, Vanessa Goodship, Kerry would be prohibitively expensive. If you are producing thousands of, Richard Lester, Paul Myers, hammers, each one of them will be much cheaper, thanks to economiesPaul Osterman, Elisabeth Reynolds, An audio interview withEmma Rushforth, Jim Ruud, Sanjay of scale. For a 3D printer, though, economies of scale matter much less. Its the author is atSarma, Je Sinclair, Ed Stein eld, software can be endlessly tweaked and it can make just about anything. Williams and Benjamin Wood. The cost of setting up the machine is the same whether it makes one 1 specialreportsThe Economist April 21st 2012 1
  3. 3. S P ECI A L RE PO R T M ANU FAC TU R IN G AN D I N N OVAT I O N 2 thing or as many things as can t inside the machine; like a two- dimensional o ce printer that pushes out one letter or many dif- ferent ones until the ink cartridge and paper need replacing, it will keep going, at about the same cost for each item. Additive manufacturing is not yet good enough to make a car or an iPhone, but it is already being used to make specialist parts for cars and customised covers for iPhones. Although it is still a relatively young technology, most people probably already own something that was made with the help of a 3D printer. It might be a pair of shoes, printed in solid form as a design proto- type before being produced in bulk. It could be a hearing aid, in- dividually tailored to the shape of the user’s ear. Or it could be a piece of jewellery, cast from a mould made by a 3D printer or pro- duced directly using a growing number of printable materials. But additive manufacturing is only one of a number of breakthroughs leading to the factory of the future, and conven- tional production equipment is becoming smarter and more exible, too. Volkswagen has a new production strategy called Modularer Querbaukasten, or MQB. By standardising the para- meters of certain components, such as the mounting points of engines, the German carmaker hopes to be able to produce all its The consequences of all these changes, this report will ar- models on the same production line. The process is being intro- gue, amount to a third industrial revolution. The rst began in duced this year, but will gather pace as new models are launched Britain in the late 18th century with the mechanisation of the tex- over the next decade. Eventually it should allow its factories in tile industry. In the following decades the use of machines to America, Europe and China to produce locally whatever vehicle make things, instead of crafting them by hand, spread around each market requires. the world. The second industrial revolution began in America in the early 20th century with the assembly line, which ushered in They don’t make them like that any more the era of mass production. Factories are becoming vastly more e cient, thanks to As manufacturing goes digital, a third great change is now automated milling machines that can swap their own tools, cut gathering pace. It will allow things to be made economically in in multiple directions and feel if something is going wrong, to- much smaller numbers, more exibly and with a much lower in- gether with robots equipped with vision and other sensing sys- put of labour, thanks to new materials, completely new process- tems. Nissan’s British factory in Sunderland, opened in 1986, is es such as 3D printing, easy-to-use robots and new collaborative now one of the most productive in Europe. In 1999 it built 271,157 manufacturing services available online. The wheel is almost cars with 4,594 people. Last year it made 480,485 vehicles more coming full circle, turning away from mass manufacturing and than any other car factory in Britain, ever with just 5,462 people. towards much more individualised production. And that in turn You can’t make some of this modern stu using old man- could bring some of the jobs back to rich countries that long ago ual tools, says Colin Smith, director of engineering and technol- lost them to the emerging world. 7 ogy for Rolls-Royce, a British company that makes jet engines and other power systems. The days of huge factories full of lots of people are not there any more. Factories and jobs As the number of people directly employed in making things declines, the cost of labour as a proportion of the total cost of production will diminish too. This will encourage makers to Back to making stu move some of the work back to rich countries, not least because new manufacturing techniques make it cheaper and faster to re- spond to changing local tastes. The materials being used to make things are changing as well. Carbon- bre composites, for instance, are replacing steel Manufacturing still matters, but the jobs are and aluminium in products ranging from mountain bikes to air- liners. And sometimes it will not be machines doing the making, changing but micro-organisms that have been genetically engineered for the task. Everything in the factories of the future will be run by F OR OVER 100 YEARS America was the world’s leading manufacturer, but now it is neck-and-neck with China (see chart 1, next page). In the decade to 2010 the number of smarter software. Digitisation in manufacturing will have a dis- manufacturing jobs in America fell by about a third. The rise of ruptive e ect every bit as big as in other industries that have outsourcing and o shoring and the growth of sophisticated sup- gone digital, such as o ce equipment, telecoms, photography, ply chains has enabled companies the world over to use China, music, publishing and lms. And the e ects will not be con ned India and other lower-wage countries as workshops. Prompted to large manufacturers; indeed, they will need to watch out be- by the global nancial crisis, some Western policymakers now cause much of what is coming will empower small and medi- reckon it is about time their countries returned to making stu in um-sized rms and individual entrepreneurs. Launching novel order to create jobs and prevent more manufacturing skills from products will become easier and cheaper. Communities o ering being exported. That supposes two things: that manufacturing is 3D printing and other production services that are a bit like Face- important to a nation and its economy, and that these new forms book are already forming online a new phenomenon which of manufacturing will create new jobs. might be called social manufacturing. There has been plenty of research to show that manufac- 12 The Economist April 21st 2012
  4. 4. SPEC IA L R EPO RT MANUFACTURING AND INNOVAT I ON and co-chair of President Barack Obama’s Average weekly 2 Advanced Manufacturing Partnership, an wage* in manufacturing initiative recently set up with business United States, 2008-10, $ and universities to create jobs and boost competitiveness. The Hammering Man catches a nostalgia for the kind of manufacturing 742 Petroleum refining employment which in the developed world barely exists any more. Factory oors today often seem deserted, where- as the o ce blocks nearby are full of de- 701 Aerospace products 696 signers, IT specialists, accountants, logis- tics experts, marketing sta , customer-- relations managers, cooks and cleaners, Tobacco all of whom in various ways contribute to the factory. And outside the gates many more people are involved in di erent oc- cupations that help to supply it. The de - 690 Pharmaceuticals nition of a manufacturing job is becoming2 turing is good for economies, but in recent years some econo- mists have argued that there is nothing special about making increasingly blurred. Yet America’s productivity strides raise questions about how many manu- 682 Computers things and that service industries can be just as productive and innovative. It is people and companies, not countries, that de- sign, manufacture and sell products, and there are good and bad facturing jobs, particularly of the white- collar variety, will be created. And some of the manufacturing breakthroughs now 650 Aircraft jobs in both manufacturing and services. But on average manu- in the pipeline will bring down the num- facturing workers do earn more, according to a report by Susan Helper of Case Western Reserve University, Cleveland, for the ber of people needed even further. It is true that if you look at the array of manu- 633 Motor vehicles Brookings Institution, a think-tank in Washington, DC (see chart facturing technologies that are coming 2, right). Manufacturing rms are also more likely than other com- panies to introduce new and innovative products. Manufactur- out of MIT, many of them are jobs-free, or jobs-light, says Ms Hock eld. But that is no reason not to want to do that type of 609 Ships and boats ing makes up only about 11% of America’s GDP, but it is responsi- manufacturing in America, because feed- ble for 68% of domestic spending on research and development. According to Ms Helper, it provides better-paid jobs, on average, ing into jobs-light processes is a huge sup- ply chain in which there are lots of jobs 607 Medical equipment than service industries, is a big source of innovation, helps to re- and large economic bene ts. duce trade de cits and creates opportunities in the growing clean economy, such as recycling and green energy. These are Companies are also optimistic about a manufacturing revival. We are 605 Manufacturing avg. all good reasons for a country to engage in it. standing in front of a potential revolution 591 Despite China’s rapid rise, America remains a formidable in manufacturing, says Michael Idelchik, production power. Its manufacturing output in dollar terms is head of advanced technologies at GE Glo- now about the same as China’s, but it achieves this with only bal Research, the R&D arm of one of the Footwear 10% of the workforce deployed by China, says Susan Hock eld, world’s biggest manufacturers. The ideas president of the Massachusetts Institute of Technology (MIT) that will make this happen can come from anywhere, which is why his laboratory, 580 Beverages based in bucolic Niskayuna in upstate The new world order Manufacturing, 2005 prices, % of world output 1 New York, also has research centres in Bangalore, Munich, Rio de Janeiro and Shanghai. As for the jobs likely to be 559 Furniture US China Japan Germany Britain India created, Mr Idelchik thinks people have a 30 myopic view of manufacturing employ- ment: If you look at everyone who con- 558 Non-manufacturing avg. 25 tributes, it is a very large occupation. 20 Ghost in the machine A lot of the jobs that remain on the 558 Pottery 15 factory oor will require a high level of 10 skill, says Mr Smith, Rolls-Royce’s manu- facturing boss. If manufacturing matters, then we need to make sure the necessary 537 Toys and sporting goods building blocks are there in the education 5 system. His concern extends to the rm’s 490 Retail bakeries 0 suppliers, because companies in many *Adjusted for worker and 1970 75 80 85 90 95 2000 05 10 countries have cut down on training in job characteristics Source: UNCTAD the economic downturn. To get the peo- 1 Source: Brookings Institution The Economist April 21st 2012 3
  5. 5. S P ECI A L RE PO R T M ANU FAC TU R IN G AN D I N N OVAT I O N 2 ple it wants, Rolls-Royce has opened a new Apprentice Academy Boston’s biotechnology cluster consists of pharmaceutical to double the number of people it can train each year, to 400. companies big and small, attracted in large part by the research In America rms have cut back on training so savagely that being carried out in the region’s hospitals and universities. In the apprenticeships may well be dead, reckons Suzanne Berger, biological sciences the development of manufacturing capabili- one of the leaders of a new MIT research project, Production in ties is closely linked to that of the product, says Phillip Sharp, a the Innovation Economy, which is looking at how companies Nobel prize-winner and co-founder of what is now called Bio- compete. Many rms feel that it is not worth training people if gen Idec, a Massachusetts-based biotechnology rm with annu- they are likely to leave to work for someone else. Ms Berger and al revenues of $5 billion. What currently excites the industry, her colleagues think one promising alternative to apprentice- says Mr Sharp, is nanotechnology. This takes its name from the ships is a collaboration between community colleges and local word for a billionth of a metre. When materials are measured at rms to develop training programmes. Sometimes the rms do- the nanoscale they often have unique properties, some of which nate manufacturing equipment to the colleges. can be used in bene cial ways. The digitisation of manufacturing will make training easi- Nanotechnology makes it possible to manufacture, on a er. Companies cannot justify halting production equipment tiny scale, new therapeutic substances carrying information on which may be running 24 hours a day so that trainees can play their surfaces that can be used to direct them to particular cells in around with it. But computers can simulate production systems the body. The drugs delivered by such substances could be valu- in a virtual environment, and products too. At Warwick Univer- able in treating diseases like cancer. They are being made in sity in Britain, a room with giant high-resolution screens is used small quantities now, says Mr Sharp; the challenge will be to as a virtual-reality chamber to simulate products under develop- scale up those processes once clinical trials are completed. And ment, such as cars, in three dimensions. that, too, he adds, will depend on both product and manufactur- A new vehicle today is likely to be ing innovation working together. drawn up as a three-dimensional digital Making drugs for the most part remains an old-fashioned prototype long before it is actually built. batch-manufacturing process. This involves assembling ingredi- It can be walked around, sat in, test-driven ents, often from di erent countries, processing them in a chemi- in a simulator, taken apart and placed in a cal plant into a batch of drug substance, then turning that sub- virtual factory to work out how to build it. stance into pills, liquids or creams in another factory, which And the same software can be used by might be in yet another country. All this involves a lot of moving others in the company, including advertis- around of drums and containers, and plenty of inventory sitting ing sta who want to market the vehicle. idle. It is time-consuming and expensive. The images generated from digital proto- But in a laboratory in Boston another way of making drugs types are now so good they are often used is being developed. Raw materials are put into one end of a to produce brochures and television ads machine full of tubes, cogs, belts and electronics, and pills pop before a new car is built, says Grant Ro- chelle, a director of Autodesk, a Silicon Valley software company. Raw materials are put into one end of a machine full of Many people working in factories are providing services that are crucial to tubes, cogs, belts and electronics, and pills pop out of manufacturing. In the future more pro- the other end ducts will be sold on the basis of service, says Kumar Bhattacharyya, chairman of the Warwick Manufacturing Group at Warwick University. If out of the other end. This pilot production line, a joint venture you sell a car with a ten-year warranty you need to make sure it between MIT and Novartis, a giant Swiss-based drugs company, will last for ten years and that you have the services in place to is pioneering a continuous manufacturing process for the phar- look after it. Despite high unemployment, some manufacturers maceuticals industry. It is producing a copy of a standard Novar- say that too few people are choosing engineering and manufac- tis drug, although not for use yet because the system is still ve to turing careers, but new technologies like 3D printing will help, ten years away from commercial operation. It relies on a combi- predicts Lord Bhattacharyya. If you can build something, peo- nation of chemistry and engineering, speeding up some process- ple get excited about making things. Then they go and set up es and slowing down others to make them work together. companies. The results are encouraging, says Stephen Sofen, the pro- ject’s director. The number of discrete operations involved in Come closer producing the drug has been cut from 22 to 13; the processing time One of the most successful incubators for new rms are in- (even excluding all the moving around of materials) has been dustrial clusters, of which Silicon Valley is the best-known and shrunk from 300 hours to 40. And instead of testing each batch most imitated example. Firms cluster together for a variety of of material, every pill being made is monitored to ensure it meets reasons: the skills that are available in a particular area, the con- the required speci cation. centration of specialist services and the venture capital from in- Continuous manufacturing could transform the pharma- vestors with a close understanding of their market. Usually there ceuticals industry. Instead of a giant, purpose-built plant to sup- are universities and research laboratories nearby, so the process ply the global market, you could imagine smaller, regionalised of coming up with new ideas and the means of turning those plants, says Mr Sofen. Such factories could respond more rapid- ideas into products are closely linked. This relationship is set to ly to local demand, especially if a pandemic were to break out. become even more intimate with new manufacturing technol- The pilot line in Boston will t into a shipping container, so it ogies. We have technologies now we are only able to exploit if could be deployed anywhere. It can make 10m tablets a year, we have manufacturing capabilities in some proximity to those working around the clock. It might also be used to make custo- innovations, says Ms Berger. You do not have to move far from mised doses of drugs for particular patients. Continuous manu- her o ce to nd examples. facturing could make more treatments commercially viable. 74 The Economist April 21st 2012
  6. 6. SPEC IA L R EPO RT MANUFACTURING AND INNOVAT I ON Comparative advantage 150 suppliers in all, many of which also make or nish their parts in China). The researchers estimated the total worldwide labour The boomerang e ect costs for the iPad at $33, of which China’s share was just $8. Apple is constantly tweaking its products so the gures shift all the time, but not by much. If China accounts for such a small share of the overall la- bour costs, surely Apple could a ord to make iPads in America? It As Chinese wages rise, some production is moving turns out that low wages are not the only attraction. What Shen- back to the rich world zhen has to o er on top is 30 years’ experience of producing elec- THIRTY YEARS AGO Shenzhen was little more than a vil- tronics. It has a network of rms with sophisticated supply lage, abutting the border of Hong Kong’s New Territories. chains, multiple design and engineering skills, intimate know-When China’s rst Special Economic Zone was established in ledge of their production processes and the willingness to leapthe early 1980s, workshops started to grow and glistening sky- into action if asked to scale up production.scrapers began to rise up. Its population is now around 12m, in- What Shenzhen provides, in other words, is a successful in-cluding perhaps 6m migrant workers. They often live in dormito- dustrial cluster. It works for Apple because many of the electron-ries close to the factories that have helped make this city one of ic parts it uses are commodities. The real innovation lies in de-the richest in China. signing the product and creating smart software, which is the One of those factories is known as Foxconn City. Owned by speciality of another successful cluster, in Silicon Valley, whereHon Hai Precision Industry, a Taiwanese company, it is among Apple is based.the largest manufacturing complexes in China, employing some230,000 people. Some of Apple’s iPhones and iPads are assem- Where China scoresbled here. In March Apple agreed to improve working conditions Li & Fung, a Hong Kong rm that helps companies nd sup-at its Chinese factories after an outside audit found abuses of la- pliers in Asia, says in a recent research report that clusters likebour codes, including excessive overtime. Shenzhen are an integral part of China’s international compe- Countries that make things more cheaply than others are tence in manufacturing . It counts more than 100 industrial clus-often accused of running sweatshops, and labour in China was ters in China including one, in Zhuji in Zhejiang province, thatundoubtedly cheap: that was why Hong Kong’s clothing and toy just makes socks. It consists of more than 3,000 small and medi-factories moved to the mainland. But with increasing prosperity um-sized enterprises in the production chain for socks. As longChinese workers want more pay, shorter hours and more bene- as China’s clusters maintain their edge, these jobs, whether pro- ts, just as Taiwanese, Japanese and South Korean workers did ducing iPads or socks, will not go back to America or Europe.before them. Labour costs in China have recently been growing Yet some jobs are returning to developed countries. Withby around 20% a year. Chinese wage costs rising, America’s productivity improve- Some labour-intensive businesses are now moving from ments can help tip the balance, especially when American rmsthe coastal regions to inland China, where costs are lower, invest in more automation. Yet robots can be used anywhere tothough the infrastructure may not be up to the mark. A number reduce labour costs. For example, Terry Gou, Hon Hai’s boss, 1of rms, especially those making clothesand shoes, have upped sticks and movedto Bangladesh, Cambodia, Indonesia and 3 Slicing the AppleVietnam. Nike, for instance, used to make Distribution of value for 16 GB Wi-Fi iPad*, 2010most of its trainers in China, but many of Profit/cost breakdown†, $ (Share of retail value†, %)its big suppliers have moved elsewhere,and in 2010 Vietnam became the com- PROFITS TOTAL RETAIL PRICE:pany’s biggest production base world- $499 Apple:wide. Unless some way of making shoes 150 (30.1)and clothing without manual labouremerges (which, as this report will suggestlater, is entirely possible), these businesseswill move again in the future; Myanmar Subcontractors‡: South Korea 34 (6.8) COSTSlooks tempting, provided that reformsthere continue. unidentified 27 (5.4) Materials & components: Yet for some manufacturers low other United States 12 (2.4) Worldwidewage costs are becoming less important Japan 7 (1.4) 154 (30.9)because labour represents only a small Taiwan 7 (1.4)part of the overall cost of making and sell- European Union 1 (0.2)ing their products. Researchers for the Per- Labour:sonal Computing Industry Centre at the unidentifiedUniversity of California, Irvine, took 25 (5.0)apart an iPad and worked out where all China 8 (1.6)the various bits inside came from andwhat it had cost to make and assemble Distributionthem (see chart 3). They found that a 16-gi- 0 & retail:gabyte 2010 iPad priced at $499 contained Worldwide 75 (15.0)$154-worth of materials and parts from *1st generation, Wi-Fi only versionAmerican, Japanese, South Korean and Source: Kenneth L. Kraemer, †Numbers do not add to their respective totals because of roundingEuropean suppliers (Apple has more than University of California, Irvine ‡Non-labour, components only. Assigned to corporate headquartersThe Economist April 21st 2012 5
  7. 7. S P ECI A L RE PO R T M ANU FAC TU R IN G AN D I N N OVAT I O N 2 says he is planning to use more robots for assembly work in Chi- been rising, containers are expensive and sta have to be main- na. He is also setting up factories in some of the inland provinces. tained in both countries to manage the operation. It is also di - Again, wage costs are not the only consideration in transfer- cult to react quickly if the market changes. Typically there would ring production from China back to America. Chesapeake Bay be 30 days or so of inventory at each stage of the supply chain: Candle used to ship its scented candles for the American market the stock held by the suppliers to the Chinese factory, that fac- from China, and then from Vietnam when America raised im- tory’s inventory, the content of a shipping container on its way to port tari s on Chinese-made candles. In June 2011 the company America, and so on. A design change could take at least six opened a highly automated factory near its base in Maryland, months to implement. Now the company can get a prototype to partly because of rising labour costs in Asia and increased ship- a customer in a couple of weeks. ping charges, but also because having a research and develop- Mr Campagna would be happier if the economy were ment facility in the American factory allows the company to re- brighter, but says that making 95% of its products in America in- spond to new trends much faster. stead of 65% has transformed the rm’s business. The company The candle-maker is keeping its factory in China to serve used to have 250 workers in America and 400 in China; now it the vast domestic market there. Many rms are adopting this has 350 in America and robots doing hot and dirty jobs, like China plus one strategy, usually putting an additional produc- pouring molten aluminium and laser-cutting steel. The new ar- tion base in a lower-cost country in Asia. The idea is now being rangement, Mr Campagna reckons, makes us very nimble . extended to repatriating manufacturing facilities to rich coun- That not only speeds up the production of customised brackets, tries. This also saves companies from having all their eggs in one it also helps with the standard stu . The company’s standard basket. A string of natural disasters in recent years has shown products used to have a ten-year life cycle, but with new televi- that lean supply chains can snap all too easily. sions appearing at an ever faster rate its stands and brackets now For Peerless AV, a company based in Aurora, Illinois, mov- need replacing every 18 months or so. ing production back from China began with worries about pro- tecting its intellectual property. Peerless makes metal brackets Sunshine and silicon and stands for all sorts of televisions, ranging from screens hung Can repatriation work for commoditised goods too? Until a in o ces to information displays at railway stations and the decade or so ago most of the world’s solar panels were made by giant video walls used at music and sporting events. To make American, European and Japanese rms. Then Chinese manu- lighter, better-looking supports for the thinner screens it saw facturers piled into the business, helped by various government- coming, the company decided in 2002 to produce a range made backed incentives. China has now captured more than half the from aluminium instead of steel. Unable to nd an American world market for the most widely used solar panels, which rely rm to supply suitable extrusions and castings at the right price, on photovoltaic cells made from crystalline silicon. But that it turned to China. As the at-screen boom took hold, sales could change again. soared but then the company began to nd copies of its pro- Partly because of China’s onslaught, the bottom dropped ducts turning up all over the world. out of the market: the price of silicon-based solar panels fell from It was these knock-o s that led to a decision to bring pro- $1.80 per watt at the start of 2011to 90 cents by the end of the year, duction back to America, says Mike Campagna, the rm’s presi- according to GTM Research, a market-research rm. This clob- dent. Other bene ts were to follow. By chance the car industry bered some rms that used di erent solar technologies. One of had gone into a slump and the company was able to pick up the those casualties was Solyndra, a Californian rm, which manu- manufacturing equipment it needed at low cost. It also managed factured photovoltaic panels in the form of thin- lm coatings in- to track down people with production experience. For the rst side arrays of transparent tubes. Although more expensive than time since its launch in 1941, the rm took on debt: $20m-worth to the silicon-based panels, the tubes were able to capture sunlight build and equip a new factory, which opened in 2010 to house all more e ectively at di erent angles throughout the day. But So- its operations under one roof. lyndra could not compete against the glut of Chinese panels. It The total cost of manufacturing in China is not as cheap as led for Chapter 11 bankruptcy last year, despite having (contro- it might appear to be, says Mr Campagna. Shipping costs have versially) received $535m in federal loan guarantees. 16 The Economist April 21st 2012
  8. 8. SPEC IA L R EPO RT MANUFACTURING AND INNOVAT I ON2 The solar-panel producers are slogging it out, often losing Materials money, in anticipation of a huge market to come when solar pan- els reach grid parity that is, the ability to match fossil fuels in supplying power to national grids without subsidy. Zhengrong Forging ahead Shi, the boss of China’s Suntech Power, which has become the world’s biggest producer of solar panels, thinks that the market is now showing signs of picking up and that China could attain grid parity within three or four years. What chance, then, for solar-panel producers in Europe and Manufacturers are increasingly working with new, America? For a start, it is not an all-or-nothing choice. To make a solar panel, the silicon is cut into wafers onto which photovolta- game-changing ingredients ic cells are fabricated. The cells are then wired up, encased in IT IS SMALL enough to be held in your hand and looks like frames and covered with glass. Turning the cells into panels an unremarkable chunk of metal perforated with tiny might be done more economically in the country where they holes, but it is endishly hard to make. That is because it must will be used to save on shipping costs. And tting the panels to spin 12,000 times a minute under high pressure at a temperature buildings, which accounts for most of the cost of putting in solar of 1,600°C, 200°C above the melting point of the material it is power, is always going to be a local business. The installation made from. And it must survive that twisting inferno long price in America is currently around $6.50 per watt for a house. enough to propel an airliner for 24m km (15m miles) before being So Western rms could import solar cells from China and make a replaced. In all, 66 of these stubby blades are used in the rear tur- good living installing them. But there are manufacturing ad- bine of a Rolls-Royce Trent 1000 engine, and the British company vances in the pipeline that might level the cost of producing sil- makes hundreds of thousands of these blades a year. icon-based cells in America and China, says Tonio Buonassisi, American and European rms have sought salvation in head of the Photovoltaic Research Laboratory at MIT. high-end manufacturing from the onslaught of low-cost produc- It is possible to work out from publicly available data that ers. That increasingly involves becoming more inventive with the cost of making a complete solar panel in America is around materials. This article will look at a number of such innovations, 25% higher than making it in China and shipping it to the west including the special casting system for the Rolls-Royce turbine coast of America. Much of China’s cost advantage is thought to blades as well as the use of carbon bre, recycled plastic waste, come from cheaper raw materials, lower wages and the lower new battery technology and others. cost of capital. Doug Powell, a researcher at the Photovoltaic Re- As developing countries become richer and more sophisti- search Laboratory, is undertaking a detailed analysis of produc- cated, they too want to make things like aircraft, jet engines and tion costs in both countries. After factoring in the manufacturing high-performance sports cars. In some cases Western rms sub- advances already in the pipeline, the cost of an American-made contract part of the production work to rms in countries trying solar panel will fall by more than half to around 50 cents per to build up the capabilities of their industries, usually when watt within a decade (see chart 4). Solar panels that can be made those countries are placing big orders. But some things are not for 40-75 cents per watt are expected to provide grid parity in for sharing because they are too important to preserve a pro- America. The variation re ects regional di erences in the duct’s competitive advantage. amount of sunshine and the price of electricity. For Rolls-Royce, turbine blades are one of those key tech- There is nothing to stop China from adopting the same nologies. The magic that creates them depends on a deep under- manufacturing breakthroughs, and Mr Powell is investigating standing of materials science and production technology. When the e ects of that too. But it is already clear that many of the pro- metals solidify after casting they normally contain lots of micro- duction innovations now under way would chip away at Chi- scopic crystals. That would still leave them strong enough for na’s advantages. For instance, new production methods involve most things, but it is a potential weakness in a turbine blade. So thinner wafers, reducing the amount of silicon required. Cells Rolls-Royce uses a unique system which casts the blade in a nick- will become more e cient, simpli ed production will reduce el-based super-alloy with a continuous and unbroken crystal- capital costs and more automation will cut labour costs. You line structure. This ensures there will be no structural defects. only really need one breakthrough in each area of innovation to Air circulates through the blade’s hollow centre and out work and we are back in business, says Mr Buonassisi. through precisely positioned holes, formed by a special electron- Although Solyndra and ic process because no conventional drill is accurate enough. The others have stumbled, the thin- holes create a lm of air which ows across the surface to pre- Sunny prospects 4 lm technology they used re- vent the blade from melting. The blade is also covered with a Cost of making solar panels mains attractive. GE, for one, is heat-resistant ceramic coating. The makers go to such lengths be- 2012 estimates, $ per watt betting on it. As part of a cause a rugged and heat-resistant blade allows a jet engine to run $600m investment in solar hotter, improving combustion and reducing fuel consumption. 1.4 US businesses it is completing 1.2 America’s biggest solar-panel Don’t just sit there, invent something China* 1.0 factory near Denver, Colorado. The new factory in Derby, where Rolls-Royce makes the tur- High estimate 0.8 It will use thin- lm technology bine blades, is also somewhat unusual. Designers, engineers 0.6 to make larger and lighter pan- and production sta are housed under one roof rather than in 0.4 US advanced manufacturing els which it reckons will cut in- di erent buildings or even di erent countries. They were 0.2 stallation costs by about half. brought together because Rolls-Royce believes that proximity 0 0 0.2 0.4 0.6 0.8 1.0 1.2 Employing just 350 people, the will lead to a better understanding of each other’s roles and Low estimate GE facility will be capable of greater inventiveness. That will be crucial in the years to come, Sources: MIT; producing enough panels ev- says Hamid Mughal, Rolls-Royce’s head of manufacturing engi- US Department of energy; Spine Solar; *Includes costs of ery year to power around neering: Product technology is the key to survival, and manu- company reports shipping to the US 80,000 homes. 7 facturing excellence provides one of the biggest opportunities in 1 The Economist April 21st 2012 7
  9. 9. S P ECI A L RE PO R T M ANU FAC TU R IN G AN D I N N OVAT I O N 2 the future. That combination, Mr Mughal believes, is the only quarter of the weight, will last for 20 years without servicing and way to keep coming up with breakthroughs: Incremental in- work well in freezing or extremely hot conditions, says Glen creases won’t do it. Merfeld, in charge of energy-storage systems at GE’s laboratory. Much the same thinking can be found at GE. It also makes One material that particularly interests GE and other jet engines and has businesses that include energy, lighting, rail- manufacturers is carbon bre. This is already being used to make ways and health care. It became clear to us a number of years the large fan blades at the front of some jet engines. It is exible as ago that we needed to merge materials research and manufac- a raw material, but when a carbon- bre cloth is impregnated turing technologies, says Mr Idelchik, its research chief. New with epoxy resin, shaped and cured, it can be as strong as steel products used to begin with design, proceed to materials selec- and only half the weight. That strength comes from the powerful tion and then to manufacture. Now it is done simultaneously. chemical bonds that form between carbon atoms. The bres can One product of these e orts is a new industrial battery. This be aligned in di erent directions, allowing engineers to tailor the began with research into making a battery tough enough to be strength and exibility of a composite structure precisely. used in a hybrid locomotive. A chemistry based on nickel and The large-scale use of carbon bre began in aerospace. Both salt provided the required energy density and robustness. Yet Airbus and Boeing aircraft use it extensively instead of alumi- making it work in the laboratory is one thing, commercialising nium. Not only is it lighter, there is also a big manufacturing ad- the tricky processes involved to mass-produce the battery quite vantage: large sections, like the main area of a wing, can be made another. So GE sets up pilot production lines to learn how to put in one go rather than being riveted together from lots of individ- promising ideas into action before building a factory. Some ideas ual components. fail at this stage, others y. The battery is one that has taken o . Besides hybrid trains it Look, no hands is also suitable for other hybrid vehicles, such as fork lifts, as well It is the strength, lightness and potential saving on manual as applications like providing back-up power for data centres labour o ered by carbon bre that makes the material attractive and to power telecoms masts in remote places. It will be made in for a variety of products. McLaren, a British Formula 1 (F1) team, a new $100m facility near Niskayuna so that researchers are on was the rst to use an F1 car with a carbon- bre structure. John hand to continue development. The battery itself consists of a Watson drove it to win the 1981 British Grand Prix at Silverstone. set of standard cells which go into modules that can be connect- Later that year, in dramatic fashion, he demonstrated its ability to ed together for di erent applications. The modules take up half withstand crashes when he emerged unharmed from a pile-up the space of an equivalent lead-acid battery, are only about a at Monza. Within a few years every F1 team was racing carbon- 18 The Economist April 21st 2012
  10. 10. SPEC IA L R EPO RT MANUFACTURING AND INNOVAT I ON2 based cars. But building them, largely by react with sunlight to break down organic dirt. The material is hand, could take 3,000 man-hours. also hydrophilic, attracting rain as a sheet of water that washes Now it takes just four hours to build o the residue. Pilkington, a British company, was the rst to the carbon- bre chassis and underbody launch self-cleaning glass using this technology in 2001. of the MP4-12C, a $275,000 sports car A trawl through the research laboratories at MIT provides which McLaren launched in 2011 to com- many more examples of future products that might use nanopar- pete with arch-rival Ferrari on the road as ticles. Among the things Kripa Varanasi and his colleagues are well as on the track. The MP4-12C is built looking at are materials that are extremely water-repellent. in a clinically clean new factory built next These can be used to make superhydrophobic coatings that to McLaren’s base in Woking, west of Lon- would greatly improve the e ciency and durability of machines don. Eventually the company will manu- like steam turbines and desalination plants, says Mr Varanasi. facture a range of road cars using carbon Such coatings might also be applied to existing steam turbines, bre. It will get there faster thanks to the which generate most of the world’s electricity. That could be- development of a partly automated tech- come a big retro t business, reckons Mr Varanasi. nique for pressing the material in a mould Nature already uses materials with nanoscale structures to and injecting epoxy resin into it under great e ect. The fossils that attracted the interest of Angela pressure. This was pioneered jointly with Belcher were formed some 500m years ago when soft-bodied or- Carbo Tech, an Austrian rm that special- ganisms in the sea began using minerals to grow hard materials ises in composites. in the form of shells and bone. These natural products contain Like many technologies pioneered exquisite nanostructures, like the iridescent shells of abalone, by motor sport, carbon bre is now trick- says Ms Belcher. If creatures have the ability to make materials ling down from supercars into more like that in their DNA, she concluded, it should be possible to em- everyday models. BMW, for one, is ulate it. That is what her research group at MIT is now trying to launching a new range of electric and hy- do, using genetic engineering. brid models which use carbon- bre bo- Increasingly, Odd though it may seem, one of Ms Belcher’s projects in- dies. The rst, a small urban electric car product volves using viruses to make batteries. Viruses usually the sort called the BMW i3, will be assembled at a that infect bacteria and are harmless to humans are a fairly new factory in Leipzig from next year. A engineering common tool in genetic engineering. To begin with, Ms Belcher carbon- bre car, being lightweight, will will begin and her colleagues genetically engineer the viruses to interact or get more mileage out of its battery than a bind with materials they are interested in. As they do not have heavier steel one. It might even prove at the millions of years to wait, they employ what amounts to a high- stronger in crash tests. nanoscale. speed Darwinian process: making a billion viruses at a time, se- Another surprisingly strong materi- lecting those with promise and repeating the process until they al could be made from what people Nanotech- get a strain capable of doing what they want. throw out. Arthur Huang, the co-founder nology is The team has developed viruses that can produce the ele- of Miniwiz Sustainable Energy Develop- ments of a battery, such as the cathode and anode, and used ment, based in Taiwan, trained as an ar- already used them to make small button-cells, like those that power a watch, chitect in America. He is making building to enhance but the process has the potential to be scaled up. What makes the materials from re-engineered rubbish. technology so attractive, says Ms Belcher, is that it is cheap, uses One product, Polli-Brick, is a block resem- some non-toxic materials and is environmentally friendly. bling a square bottle made from recycled products Two companies founded by Ms Belcher are already making PET plastic, which is widely used to make things with viruses. Cambrios Technologies is producing trans- food and drink containers. Because of parent coatings for touch screens and Siluria Technologies (Ms their shape, Polli-Bricks can lock together without any adhesive Belcher likes to name her companies after geological time spans) to form structures such as walls. These, says Mr Huang, are is using viruses to develop catalysts for turning natural gas into strong enough to withstand a hurricane, but greatly reduce the oil and plastics. There are also potential applications in solar carbon footprint of a building and are about a quarter of the cells, medical diagnostics and cancer treatment. And all that price of traditional building materials. Moreover, as they are from an idea inspired by a sea shell. translucent they can have LED lighting incorporated in them. One of the people at MIT with whom Ms Belcher is work- ing is Gerbrand Ceder, a battery expert who felt that there had to A concrete advantage be an easier way to nd out about materials than the present Another of Mr Huang’s materials is a natural bonding long-winded process. The information on ten di erent proper- agent extracted from discarded rice husks. This can also be added ties of a material might be scattered in ten di erent places. To to help set concrete. The idea is not exactly new; as Mr Huang bring it all together in one place, Mr Ceder and his colleagues, in points out, something similar was added to the mortar used to conjunction with the Lawrence Berkeley National Laboratory, build the Great Wall of China. He thinks mainland China with its late last year launched a free online service called the Materials building boom could once again be a big market for this product. Project to catalogue the properties of substances. By March this A similar material can be extracted from the barley husks left year it contained details of almost 20,000 di erent compounds. over from brewing. Mr Huang’s vision is for the system to be The database is designed to allow scientists quickly to iden- used in local communities to turn rubbish into useful products. tify suitable new materials and predict how they might react to- Increasingly, product engineering will begin at the nano- gether. This promises to speed up the development of new mat- scale. Nanotechnology is already used to enhance some pro- erials in manufacturing. Some new substances can take a decade ducts. Titanium dioxide, for instance, is used to produce self- or more to reach the market. Because it takes so long, people are cleaning glass in buildings. A lm of it only a few nanometres wary about investing in it, says Mr Ceder. So we have to make thick is thin enough to be seen through yet powerful enough to the process faster. 7 The Economist April 21st 2012 9
  11. 11. S P ECI A L RE PO R T M ANU FAC TU R IN G AN D I N N OVAT I O N Additive manufacturing Solid print Making things with a 3D printer changes the rules of manufacturing INSIDE A LOW-RISE building in a business park at Rock Hill, South Carolina, is a vision of the factory of the future. Several dozen machines are humming away, monitored from a glass-fronted control room by two people looking at computer screens. Some of the machines are the size of a car, others that of a microwave oven, but they all have windows that you can peer into. One is making jewellery, others are producing the plastic grip for an electric drill, the dashboard of a car, an intricate lamp- shade and a bespoke arti cial leg. One is even making parts to build more machines like itself. This is the headquarters of 3D Systems, a rm founded by Chuck Hull, who in a 1986 patent described a system he had in- vented for making three-dimensional objects as stereo- lithography . It worked by using a beam of ultraviolet light to so- lidify a thin layer of liquid plastic, a bit like ink, and repeating the structure by conventional means, whereas a 3D printer can do process by adding more liquid plastic. Other forms of 3D print- this easily. 3T RPD, a British rm that o ers additive-manufactur- ing have since emerged (see box, next page), but they all work as ing services, printed a gearbox for a racing car with smooth inter- an additive process, building objects up layer by layer. nal pathways for hydraulic oil instead of drilled-out right-angle 3D printing was originally conceived as a way to make one- bends. The box not only allows faster gear changes but is some o prototypes, but as the technology is getting better more 30% lighter, says Ian Halliday, the rm’s chief executive. A Boeing things are being printed as nished goods (a process known as F-18 ghter contains a number of printed parts such as air ducts, additive manufacturing). Currently around 28% of the money for similar reasons. spent on printing things is for nal products, according to Terry Weight savings are part of the attraction of 3D-printed Wohlers, who runs a research rm specialising in the eld. He parts. With objects being built up layer by layer, it is possible to predicts that this will rise to just over 50% by 2016 and to more use just enough material to make the part work. Building things than 80% by 2020. But it will never reach 100%, he thinks, be- in a traditional factory requires adding anges and brackets so cause the ability to make prototypes quickly and cheaply will re- that objects can be handled, milled and moulded by machine main an important part of the mix. tools, and to provide surfaces for the parts to be bolted or welded together. A 3D printer is likely to print the item as a complete part One of a kind that requires no assembly. It can even make mechanical objects One-o prototypes can be hideously expensive to pro- with moving parts in one go. duce, but a 3D printer can bring down the cost by a huge margin. This promises big savings in material costs. In the aero- Lots of consumer goods, mechanical parts, shoes and architects’ space industry metal parts are often machined from a solid billet models now appear in a 3D-printed form for appraisal by engi- of costly high-grade titanium. This can mean that 90% of the ma- neers, stylists and clients before getting the go-ahead. Any terial is cut away, and the swarf is of no use for making aircraft. changes can be swiftly reprinted in a few hours or overnight, However, titanium powder can be used to print things like a whereas waiting for a new prototype to emerge from a machine bracket for an aircraft door or part of a satellite. These can be as shop could take weeks. Some designers are already printing strong as a machined part but use only 10% of the raw material, ready-to-wear shoes and dresses from plastic and nylon materi- according to researchers at EADS, the European aerospace con- als. Iris van Herpen, a Dutch fashion designer, has produced sortium which is the parent of Airbus. striking 3D-printed collections for the catwalks. No one can yet The ability to produce highly complex designs with power- print leather, but they are working on it. ful computer software and turn them into real objects with 3D As there are barely any economies of scale in additive printing is creating a new design language. 3D-printed items of- manufacturing, the technology is ideally suited to low-volume ten have an organic, natural look. Nature has come up with production. It also allows the mass customisation of nished some very e cient designs, and often it is a good idea to mimic parts. Millions of dental crowns and shells for hearing aids are them, says Wim Michiels, vice-president of Materialise, a Bel- already being made individually with 3D printers. gian rm that uses additive manufacturing to make a range of Freed of the constraints of traditional factories, additive products, including medical devices. By incorporating the ne, manufacturing allows designers to produce things that were pre- lattice-like internal structure of natural bone into a metal im- viously considered far too complex to make economically. That plant, for instance, it can be made lighter than a machined one could be for aesthetic reasons, but engineers are nding practical without any loss of strength, integrate more easily with the pa- applications too. For example, uids ow more e ciently tient’s own bones and can be crafted precisely to t the intended through rounded channels than they do around sharp corners, patient. Last year surgeons in the Netherlands printed a new tita- but it is very di cult to make such channels inside a solid metal nium jaw for a woman su ering from a chronic bone infection. 110 The Economist April 21st 2012
  12. 12. SPEC IA L R EPO RT MANUFACTURING AND INNOVAT I ON2 Many companies are now wondering about the e ect that close. The size of a large refrigerator, it is capable of both subtrac- additive manufacturing will have on their business. Some are tive and additive manufacturing. It uses a laser-based deposition taking the technology very seriously; GE, for one, is exploring system to build a basic shape which is nished by machining. how it might use 3D printing in all its operations. It already has The Replicator, as be ts its name, is also capable of reverse engi- one product in the pipeline, in the form of a small ultrasound neering by digitally scanning an object placed inside it to pro- scanner. Such scanners are used by doctors to produce an image duce the data needed to build an exact replica. of features inside the body, such as unborn babies. The size, The Replicator is as near as current technology can get to weight and cost of the imaging consoles has shrunk, but the the teleporter of science ction. It could scan an object in one transducer probe which is placed on the body has remained place and tell another machine on the other side of the world largely unchanged and is now the most costly part of the system. how to build a copy. That means, for instance, that urgently need- The probe transmits pulses of high-frequency sound and re- ed spares could be produced in remote places without having to ceives signals back, using the re ections to produce images. It ship anything. Even parts that are no longer available could be contains tiny piezoelectric structures that are made by painstak- replicated, by scanning a broken item, repairing it virtually and ingly micro-machining a brittle block of ceramic material. then printing a new one. The chances are, though, that digital li- Now GE has developed an additive system to print the braries will appear online for parts and products that are no lon- transducer. This will greatly reduce production costs and allow ger available. Just as the emergence of e-books means books may new, inexpensive portable scanners to be developed, not only never go out of print, components could always remain avail- for medical use but also to inspect critical aerospace and indus- able. Service mechanics could have portable 3D printers in their trial structures for cracks. vans, or hardware stores could o er part-printing services. 3D printers would also be invaluable in remote areas. Deon Repeat after me de Beer of Vaal University of Technology near Johannesburg is How far could this technology go? Mr Idelchik, of GE Glo- working on a project called the Idea 2 Product Lab which uses bal Research, has his sights set high: One day we will print an low-cost 3D printers for training and to spark an interest in design engine. But a number of manufacturers, such as GE and Rolls- and manufacturing among students. When setting up a similar Royce, believe that some form of hybrid printing system will lab at one of the college’s satellite campuses at Upington, a large- emerge. This would produce the outline of a shape, thus saving ly rural area in the Northern Cape, his team found itself short of a on material, which can then be machined for precision. particular type of at spanner. Rather than waiting days for the The Replicator, a robotic rapid-manufacturing system correct tool to be delivered, it printed one and completed the job. made by Cybaman Technologies, a British rm, already gets Instead of a spanner this could have been a small plastic 1 Layer by layer How 3D printers work USING A 3D PRINTER is like printing a letter; print medium. The powder can be spread as operating in a vacuum. And these are only hit the print button on a computer screen a thin layer onto the build tray and solidi- some of the variations. and a digital le is sent to, say, an inkjet ed with a squirt of liquid binder. It can also For complicated structures that printer which deposits a layer of ink on the be melted into the required pattern with a contain voids and overhangs, gels and surface of a piece of paper to create an laser in a process called laser sintering, a other materials are added to provide sup- image in two dimensions. In 3D printing, technology which EOS, a German rm, uses port, or the space can be left lled with however, the software takes a series of in its additive-manufacturing machines. powder that has not been fused. This sup- digital slices through a computer-aided Arcam, a Swedish company, fuses the pow- port material can be washed out or blown design and sends descriptions of those der in its printers with an electron beam away later. The materials that can be slices to the 3D printer, which adds succes- printed now range from numerous plastics sive thin layers until a solid object emerges. to metals, ceramics and rubber-like sub- The big di erence is that the ink a 3D stances. Some machines can combine printer uses is a material. materials, making an object rigid at one The layers can come together in a end and soft at the other. variety of ways. Some 3D printers use an Some researchers are already using 3D inkjet process. Objet, an Israeli 3D-printer printers to produce simple living tissues, company, uses the inkjet head to spray an such as skin, muscle and short stretches of ultra-thin layer of liquid plastic onto a build blood vessels. There is a possibility that tray. The layer is cured by exposure to larger body parts, like kidneys, livers and ultraviolet light. The build tray is then even hearts, could one day be printed and lowered fractionally and the next layer if the bio-printers can use the patient’s own added. Another way is fused deposition stem cells, his body would be less likely to modelling, a system used by Stratasys, a reject the printed organs after a transplant. company based in Minneapolis. This in- Food can be printed too. Researchers volves melting plastic in an extrusion head at Cornell University have already succeed- to deposit a thin lament of material to ed in printing cupcakes. The killer app build the layers. with food, almost everyone agrees, will be Other systems use powders as the printing chocolate. The Economist April 21st 2012 11
  13. 13. S P ECI A L RE PO R T M ANU FAC TU R IN G AN D I N N OVAT I O N part, perhaps to x a piece of comes up with two new consumer pro- Home-making 5 equipment in a local hospital or ducts a week. It works like this: a user sub- Global sales of personal to repair an agricultural mach- mits an idea and if enough people like it 3D-printers*, units, ’000 ine, says Mr de Beer. He be- (as on Facebook), Quirky’s product-devel- 24 lieves 3D printers could pro- opment team makes a prototype. Users 20 duce a new breed of mechan- review this online and can contribute to- 16 ical engineers , especially in wards its nal design, packaging and mar- rural regions. keting, and help set a price for it. Quirky 12 Some people already then looks for suitable manufacturers. 8 have 3D printers at home. In- The product is sold on the Quirky website 4 dustrial 3D-printing systems and, if demand grows, by retail chains. 0 start at about $15,000 and go up Quirky also handles patents and stan- 2007 08 09 10 11 to more than $1m, says Mr dards approvals and gives a 30% share of Source: Wohlers *Machines or kits Wohlers. But cheaper desktop the revenue from direct sales to the inven- Associates priced $500-4,000 machines are creating an en- tors and others who have helped. tirely new market (see chart 5). Quirky’s most successful product so 2 This is made up of hobbyists, do-it-yourself enthusiasts, tinker- far is called Pivot Power. It is a $29.99 elec- ers, inventors, researchers and entrepreneurs. Some 3D-printing trical extension lead with adjustable sock- systems can be built from kits and use open-source software. But ets, which makes it easier to plug in di er- big producers of 3D printers are also entering the market. ent chargers. Jake Zien of Milwaukee 3D Systems, which produces a variety of prototyping and came up with the idea when he was at industrial machines, is now launching a consumer range of high school, submitted it to Quirky and small 3D printers, called the Cube, which can make things like was helped by 709 people to bring it to toys, chess pieces and ornaments. They have been developed market. By early April, with over 200,000 along with an online platform called Cubify to provide services of the gadgets sold, Mr Zien had made for a community of users. Priced at $1,299, the Cube prints by de- $124,000 from his invention. positing a thin layer of material from cartridges, which come in By using its community as a sound- di erent colours. This cures as a hard plastic. They can produce ing board, Quirky can quickly establish if parts up to 5.5 inches (140mm) cubed at a typical cost in materials there is a market for a product and set the of about $3.50. The quality is not up to that of industrial printers, right price before committing itself to but it is good enough for many people. Higher-quality creations making it. Much of the rm’s production can be uploaded to Cubify’s online printing service. is carried out by subcontractors in Asia, The new range is not just about printing things, says Abe particularly China. The speed with which Reichental, 3D Systems’ chief executive. It is also about simplify- they can turn designs into products is ing the process of making products and letting people use the hard to match anywhere else, says Ben power of the web to share ideas. This is a personal manufactur- Kaufman, Quirky’s chief executive. Addi- ing revolution, he says. 7 tive manufacturing is not yet capable of doing this on a large scale, he points out, but that could change. Collaborative manufacturing Quirky is hoping to make more things in America because it sees bene ts All together now in being close to manufacturing technol- ogy. The amount of creativity that hap- pens when you are standing next to a machine that’s making hundreds of thou- sands of things is much greater than when you are working 4,000 miles away, says Mr Kaufman. Your mind is The advantages of crowdsourcing spinning as to what else you can design NEW YORK CITY was once the capital of manufacturing in for the machine to make. America, with more than 1m people working in the sector Shapeways, another online manu- in 1950. Today that number has shrunk to a mere 80,000, and facturing community, specialises in 3D- they are employed largely by specialist producers in areas such printing services. Founded in 2007 in as furnishing, food processing and the cluster that makes up Eindhoven in the Netherlands, where it Manhattan’s vibrant garment district. Yet nourished by the city’s maintains a European production centre, entrepreneurial spirit, a new industry is emerging. It might be the company moved its headquarters to called social manufacturing. New York City, where it is setting up a sec- One of the rms involved is Quirky, which is as trendy as its ond 3D-printing operation. Last year name suggests. Its new design studio in a converted warehouse Shapeways shipped 750,000 products, near the Hudson river includes a small factory complete with a and the numbers are growing rapidly. couple of 3D printers, a laser cutter, milling machines, a spray- Shapeways’ users upload their designs to painting booth and other bits of equipment. This prototyping get instant automated quotes for printing shop is central to Quirky’s business of turning other people’s with industrial 3D-printing machines in a ideas into products. variety of di erent materials. Users can With the help of a growing online community, Quirky also sell their goods online, setting their 112 The Economist April 21st 2012