Social Media Marketing for Non-Profits


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Learn about the Social Media Marketing revolution and how different marketing platforms can benefit non-profit organizations.
Presented at Southeast Texas Non-Profit Development Center's "Lunch and Learn," December 2, 2009.

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  • Introduce myself.-Today I’m going to tell you:What social media marketing isSeven different types of SMM and the benefits of each of themHow Facebook and Twitter can be used to benefit your non-profit organization
  • Before we can discuss Social Media Marketing we must know what it is.I’m going to show you a clip that will sum up the importance of Social Media Marketing more effectively—and much catchier—than I can.
  • Play Clip. - End at “World of Mouth.” 2:20
  • Are you convinced of the impact of Social Media Marketing yet?-It’s no longer a question of if your organization should use Facebook, but it’s a question of how you should use it.You’ve heard of different types of Social Media Marketing—Facebook, Twitter, YouTube, Hulu, Wikipedia. You might be asking yourself, “How are all of these sites considered SMM when their functions are so different?”I’m going to break down the seven most popular types of SMM for you.
  • I know this is a lot of information to soak in, so I’m going to take you through two social media platforms—Facebook and Twitter—and tell you how they can benefit your non-profit organization.
  • -Today I’ve told you:What social media marketing isSeven different types of SMM and the benefits of each of themHow Facebook and Twitter can be used to benefit your non-profit organization
  • Who. What. Where. magazine wants to help your non-profit organization!
  • Social Media Marketing for Non-Profits

    1. 1. Social Media Marketing<br />Southeast Texas Non-Profit Development Center<br />Lunch and Learn<br />
    2. 2. What is Social Media Marketing?<br />Definition:<br />The ability of social media to generate exponential returns for individuals and businesses. <br />Meaning:<br />We will no longer search for products and services, but they will find us via social media.<br />
    3. 3. Social Media Revolution<br />
    4. 4. Types of Social Media Marketing<br />Social—<br />Site growth<br />Added 100 million users in less than 9 months<br />Networking<br />Microblogging—<br /><ul><li>Quick and precise
    5. 5. Easily linked to Facebook</li></ul>Video—<br /><ul><li>Low budget, high quality</li></ul>More than one hundred million videos currently<br />
    6. 6. Types of Social Media Marketing—Cont’d<br />Professional—<br />Exclusive look and appeal of system<br />80%of companies use LinkedIn to find employees<br />Bookmarking—<br /><ul><li>Allows better targeting of people interested in your product/service</li></ul>Search—<br />Widely used<br />Will be used to measure social media sites<br />Photo Sharing—<br /><ul><li>Traffic driver, gets good search results</li></li></ul><li>How these Platforms Can Benefit You<br /><ul><li>Facebook</li></ul>Presence in local online community<br />Create awareness of organization<br /><ul><li>“Friend” other local organizations and community members</li></ul>Recruit volunteers<br /><ul><li>Set up “Events” for volunteer days</li></ul>Show love to sponsors<br /><ul><li>Links to others’ pages</li></ul>Increase traffic to website<br /><ul><li>Post links to organization website</li></li></ul><li>How these Platforms Can Benefit You—Cont’d<br />Twitter<br />Condense your message<br />Remind “followers” of upcoming events<br />“Tweet” hours before<br />Inform community of organization’s progress<br />“Tweet” the number of donations<br />Give real-time updates<br /><ul><li>Allows contributors to see the fruits of their labor
    7. 7. Encourages future participation</li></li></ul><li><ul><li>Whowe want to help:</li></ul>Local non-profit organizations<br /><ul><li>Whatwe are going to do: </li></ul>Give four local non-profits a free ad each month<br /><ul><li>Whereyou can find us:</li></ul>, Facebook, Twitter, LinkedIn<br /><ul><li>Whenwe will begin:</li></ul>Our first issue will be available February, 2010<br /><ul><li>How you can get signed up:</li></ul>Visit our table in the back!<br /><ul><li>Why we care:</li></ul>Who.What.Where. magazine is dedicated to promoting area businesses and organizations to the community through affordable advertising, while utilizing partnerships with other established bodies that are involved in, and passionate about, the image and well-being of Southeast Texas.<br />
    8. 8. Bibliography<br />Microgeist. Gravatar, 27 Apr. 2009. Web. 01 Dec. 2009. &lt;;.<br />Socialnomics; Social Media Blog., 2009. Web. 01 Dec. 2009. &lt;;.<br />