1. © 2010 IBM Corporation
Total Reality Manifesto
Dario de Judicibus – Certified Managing Consultant
25 October 2010

2. © 2010 IBM Corporation
Total Reality Manifesto
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Separated dimensions
We live in two different worlds: the real world, the one where, for instance,
we walk, eat, and sleep, and the virtual one, where we share content,
gather information, communicate.
In the real world we directly interact with objects and people by using our
body and our senses whereas, to access the virtual world, we need specific
devices as computers and smartphones.

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Total Reality Manifesto
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Breaking the mirror
Practically, just like Alice, we usually need to pass through an invisible
border represented by a technological looking-glass, that is, a digital
display, to access the Web Wonderland.
But, what if we break that mirror and let the two worlds to completely
superimpose? Is that possible? Well, we will always need a magic wand of
sort to do it, but the answer is: «Yes, we can».

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Total Reality Manifesto
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Make it smarter
Just think to Augmented Reality, that is, to superimpose graphics and texts
to real-time images and videos of the real world, to provide useful
information and a richer experience to people…
…or to the Smarter Planet projects, intended to provide any object with
some intelligence to allow people to interact with them or to facilitate object-
to-object collaboration too, any time, anywhere.

5. © 2010 IBM Corporation
Total Reality Manifesto
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Make it total
Next step is Total Reality1
, that is, to implement two capabilities: transform
every object in a potential interface to the virtual world, and give the
possibility to manage any real object from the virtual world.
We can already do it because innovation is not so much in developing new
technologies but integrating existing ones in a single coherent mosaic, just
like an orchestra is not a sum of instruments but a new terrific one itself.
1
The term «Total reality» was invented by Dario de Judicibus on September 2010 and used in several interviews of Italian media.

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Total Reality Manifesto
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Examples: at the restaurant
Let us suppose you are at the restaurant with
friends. You are taken to a table whose surface is
really a robust touch-display. All of you are loyal
customers of that eatery, so you have a fidelity
smartcard that allows the place to recognize you. In
fact, you are affected by celiac disease and your
girlfriend cannot eat anything containing lactose. Your
two friends have no food intolerance, but they have
preferred foods, and the shop knows that.
So, as you sit, you are recognized by your seat,
and each of you are proposed with a different menu.
You have also several choices for salad dressing and
how to cook meat. You make your order and you are
confirmed how long it will take for first entry. In the
meantime, your girlfriend is sending the receipt of the
dish she ordered on her favorite social network
because she wants to try to do it as soon as she will
be back home.

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Total Reality Manifesto
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Examples: on the road
You are driving your car and you are quite tired. You are in a
business trip and you have never been in that region. So you activated
your automotive navigation system on the windscreen to avoid to get lost.
At the time to leave the highway, the distance between your car and
the preceding one get too short for your speed. Immediately the image of
the SUV in front of you was highlighted by an orange halo which turned
red because you did not reduced your speed. A beep signaled to you the
problem and, since you had activated the automated control, the car
reduced its speed.
Of course, in case of
emergency, just touching
the accelerator pedal
would be enough to
disable that control. You
want to be sure you are
always in control of your
car.

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Total Reality Manifesto
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Examples: first aid
Your mother had a domestic accident and you called the emergency
number. An ambulance arrived in few minutes. It was so fast because
when it left the first aid station, the ambulance automatically contacted the
town traffic control providing its route. The computer at traffic control
verified the status of traffic, provided the ambulance with an alternative
path and planned a green wave to speed it up.
All those operations were automatically performed, even if the driver
was informed in detail of what was happening.
In the meantime, the
first aid station sent you
instructions about how to
prepare your mother for
the trip to the hospital
and sent to the doctor on
duty your mother’s case
history.

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Total Reality Manifesto
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Examples: into the shop
You are looking at a formal dress in a shop window. You enter into the store
and it recognizes you since you are a loyal customer. A shop assistant asks you if
you are still interested to the bag you were looking for a week ago in another store
of the same chain. Sure. Is that available here? Yes, sir… Got it. Now you can try
on the dress you saw in the shop window. You also try on a light blue shirt. Is there
a mirror? Yes, a magic one. In fact, you can see how the suit fits. You can also
make a video to see how it fits on the rear and sides. You play it back and then you
decide to send it to a friend of your for advice. You get a message back from your
friend: try it with a pink shirt.
No need to change:
you just ask the mirror to
change the color of shirt by
using a discreet vocal
interface. What about light
salmon? Is not available, but
you want to try it anyway. Of
course, the store recorded
your wish… maybe in next
collection.

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Total Reality Manifesto
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For further information
Dr. Dario de Judicibus
IBM Italy Fashion Industry Leader
Certified Managing Consultant
dejudicibus@it.ibm.com
+39.335.7622476
Eadoin Welles in SL
«Insanity is doing the same thing
over and over again and
expecting different results»
Albert Einstein