The Digital Mediascape             CULS30001
STAFFCoordinator: Daniel Golding       golding@unimelb.edu.au  digmedia2012.wordpress.com             @digmedia2012
Today’s lecture
Today’s lecture- Exploring the boundaries of the subject
Today’s lecture- Exploring the boundaries of the subject   - What is The Digital Mediascape?
Today’s lecture- Exploring the boundaries of the subject   - What is The Digital Mediascape?           - Technology’s role
Today’s lecture- Exploring the boundaries of the subject   - What is The Digital Mediascape?           - Technology’s role...
Today’s lecture- Exploring the boundaries of the subject   - What is The Digital Mediascape?           - Technology’s role...
Today’s lecture- Exploring the boundaries of the subject   - What is The Digital Mediascape?           - Technology’s role...
What is The DigitalMediascape?
the culture andentertainment mediathat results from theprevalence of digital     technology
multimedia
new media
digital media
technology
MarshallMcLuhan
The Medium   is the Message
we shape our tools andthereafter they shape us
If itworks,it’s obsolete
1. Structure and form of  media is often moreimportant than content
1. Structure and form of  media is often moreimportant than content  2. Media do things
1. Structure and form of   media is often more important than content    2. Media do things  3. Media are sometimesvisible...
sent. So, perhaps we ought to add one more medium to those thatFacebook enhances: the tetrad itself.   Enhances           ...
sent. So, perhaps we ought to add one more medium to those thatFacebook enhances: the tetrad itself.   Enhances           ...
sent. So, perhaps we ought to add one more medium to those thatFacebook enhances: the tetrad itself.   Enhances           ...
sent. So, perhaps we ought to add one more medium to those thatFacebook enhances: the tetrad itself.   Enhances           ...
sent. So, perhaps we ought to add one more medium to those thatFacebook enhances: the tetrad itself.   Enhances           ...
Week TwoRemediations, Retrovisions:   The history of the digital          District 9 (2009)
Week ThreeProduction: Digital cinema, CGI and the                             soundtrack
Week FourHow to Study a Videogame
Week Five       Play, Leisure and Work:              The Fun IndustryIndie Game: The Movie (2012)
Week Six    A Radical Digital Culture?:Doing Things With Videogames
Week SevenDigitalising Worlds:theme parks and automataGuest lecture: Angela Ndalianis
Week EightDigital Selves:touch, cyborgs and AIRobocop (1987)
Week NineThinking Through Technology:has Google changed the way you think?The Social Network (2010)
Week TenDigital Culture and the GalleryGuest lecturer: Wendy HaslemGallery excursion
Week ElevenNetworked Cities and Public SpaceGuest lecturer: Dale LeorkeSleep Dealer (2008)
Week Twelve          The Digital Future:Fears, Ghosts, and Mediums              Catfish (2010)
Themes
ThemesThe power of media
Themes The power of mediaHistory of digital media
Themes  The power of mediaHistory of digital mediaCultures of digital media
AssessmentBlog, 1500 words due 18       Sept - 40%Essay, 2500 words due 5       Nov - 60%
http://digmedia2012.wordpress.com
http://www.twitter.com/digmedia2012
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
Digital Mediascape 2012 - Week One
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Digital Mediascape 2012 - Week One

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Digital Mediascape 2012 - Week One

  1. 1. The Digital Mediascape CULS30001
  2. 2. STAFFCoordinator: Daniel Golding golding@unimelb.edu.au digmedia2012.wordpress.com @digmedia2012
  3. 3. Today’s lecture
  4. 4. Today’s lecture- Exploring the boundaries of the subject
  5. 5. Today’s lecture- Exploring the boundaries of the subject - What is The Digital Mediascape?
  6. 6. Today’s lecture- Exploring the boundaries of the subject - What is The Digital Mediascape? - Technology’s role
  7. 7. Today’s lecture- Exploring the boundaries of the subject - What is The Digital Mediascape? - Technology’s role - Marshall McLuhan
  8. 8. Today’s lecture- Exploring the boundaries of the subject - What is The Digital Mediascape? - Technology’s role - Marshall McLuhan - Super 8
  9. 9. Today’s lecture- Exploring the boundaries of the subject - What is The Digital Mediascape? - Technology’s role - Marshall McLuhan - Super 8 - Course outline, assessment
  10. 10. What is The DigitalMediascape?
  11. 11. the culture andentertainment mediathat results from theprevalence of digital technology
  12. 12. multimedia
  13. 13. new media
  14. 14. digital media
  15. 15. technology
  16. 16. MarshallMcLuhan
  17. 17. The Medium is the Message
  18. 18. we shape our tools andthereafter they shape us
  19. 19. If itworks,it’s obsolete
  20. 20. 1. Structure and form of media is often moreimportant than content
  21. 21. 1. Structure and form of media is often moreimportant than content 2. Media do things
  22. 22. 1. Structure and form of media is often more important than content 2. Media do things 3. Media are sometimesvisible, sometimes invisible
  23. 23. sent. So, perhaps we ought to add one more medium to those thatFacebook enhances: the tetrad itself. Enhances Reverses into The directory Campus life The answering machine, the Adolescence bulletin board High school The yearbook, the diary Immediacy, nowness Retrieves Obsolesces The small town, the The reunion village, the main street Time, memory, the past The hang-out, the boulevard, The secret the soda shop, the arcade The diary, the journal 8 Graham Harman, “The Tetrad and Phenomenology,” Explorations in Media
  24. 24. sent. So, perhaps we ought to add one more medium to those thatFacebook enhances: the tetrad itself. Enhances Reverses into The directory Campus life The answering machine, the Adolescence bulletin board High school The yearbook, the diary Immediacy, nowness Retrieves Obsolesces The small town, the The reunion village, the main street Time, memory, the past The hang-out, the boulevard, The secret the soda shop, the arcade The diary, the journal 8 Graham Harman, “The Tetrad and Phenomenology,” Explorations in Media
  25. 25. sent. So, perhaps we ought to add one more medium to those thatFacebook enhances: the tetrad itself. Enhances Reverses into The directory Campus life The answering machine, the Adolescence bulletin board High school The yearbook, the diary Immediacy, nowness Retrieves Obsolesces The small town, the The reunion village, the main street Time, memory, the past The hang-out, the boulevard, The secret the soda shop, the arcade The diary, the journal 8 Graham Harman, “The Tetrad and Phenomenology,” Explorations in Media
  26. 26. sent. So, perhaps we ought to add one more medium to those thatFacebook enhances: the tetrad itself. Enhances Reverses into The directory Campus life The answering machine, the Adolescence bulletin board High school The yearbook, the diary Immediacy, nowness Retrieves Obsolesces The small town, the The reunion village, the main street Time, memory, the past The hang-out, the boulevard, The secret the soda shop, the arcade The diary, the journal 8 Graham Harman, “The Tetrad and Phenomenology,” Explorations in Media
  27. 27. sent. So, perhaps we ought to add one more medium to those thatFacebook enhances: the tetrad itself. Enhances Reverses into The directory Campus life The answering machine, the Adolescence bulletin board High school The yearbook, the diary Immediacy, nowness Retrieves Obsolesces The small town, the The reunion village, the main street Time, memory, the past The hang-out, the boulevard, The secret the soda shop, the arcade The diary, the journal 8 Graham Harman, “The Tetrad and Phenomenology,” Explorations in Media
  28. 28. Week TwoRemediations, Retrovisions: The history of the digital District 9 (2009)
  29. 29. Week ThreeProduction: Digital cinema, CGI and the soundtrack
  30. 30. Week FourHow to Study a Videogame
  31. 31. Week Five Play, Leisure and Work: The Fun IndustryIndie Game: The Movie (2012)
  32. 32. Week Six A Radical Digital Culture?:Doing Things With Videogames
  33. 33. Week SevenDigitalising Worlds:theme parks and automataGuest lecture: Angela Ndalianis
  34. 34. Week EightDigital Selves:touch, cyborgs and AIRobocop (1987)
  35. 35. Week NineThinking Through Technology:has Google changed the way you think?The Social Network (2010)
  36. 36. Week TenDigital Culture and the GalleryGuest lecturer: Wendy HaslemGallery excursion
  37. 37. Week ElevenNetworked Cities and Public SpaceGuest lecturer: Dale LeorkeSleep Dealer (2008)
  38. 38. Week Twelve The Digital Future:Fears, Ghosts, and Mediums Catfish (2010)
  39. 39. Themes
  40. 40. ThemesThe power of media
  41. 41. Themes The power of mediaHistory of digital media
  42. 42. Themes The power of mediaHistory of digital mediaCultures of digital media
  43. 43. AssessmentBlog, 1500 words due 18 Sept - 40%Essay, 2500 words due 5 Nov - 60%
  44. 44. http://digmedia2012.wordpress.com
  45. 45. http://www.twitter.com/digmedia2012

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