Social Recruiting Survey Results


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Social Recruiting Survey Results

  1. 1. SocialRecruitingSurveyResults2011
  2. 2. When we began this annual survey four years ago,social recruiting was a new idea to manycompanies. Between then and now, comScorereports that time spent in social networks grewfrom 1 out of every 12 minutes spent online to 1 inout every 6 minutes. Employers have clearlyfollowed their target talent into social networks. Our2011 survey found that 89% of respondents willrecruit through social media this year, up from 83%in 2010.As competition for talent grows, social recruitingtops the list two years running as the most populararea to increase investment. Not surprisingly,respondents’ plans to increase spending oncandidate sources are closely aligned with theirviews on the quality of those sources. • 55% will increase their budgets for socialrecruiting; referrals, corporate career sitesand direct sourcing are other top categoriesfor increased investment. • Referrals, direct sourcing and social networksare the top rated external sources for qualitycandidates. • Only 16% will spend more on job boards anda third of respondents plan to spend less onjob boards, third party recruiters and searchfirms.The data indicates that recruiting departments, likemarketing departments, increasingly utilize theunique environments of multiple networks to reachand engage their targets. • LinkedIn has led in recruiting usage eachyear and now almost all of those surveyed(87%) use the professional network, up from78% last year. • Recruiting usage of other major networksstayed fairly steady with 55% using Facebookand 47% using Twitter. • But now, most (64%) have expanded theirsocial recruiting programs to two or moresocial media channels; and 40% use all threetop networks – LinkedIn, Facebook andTwitter.Proof of a continued recovery for the labor market,67% of survey respondents said they plan toincrease hiring over the next 12 months, up from56% in 2010. And they indicate that socialrecruiting will be an essential element of recruitingstrategy as hiring competition heats up. • 77% of survey respondents expect increasedcompetition for talent. • Nearly 2/3 of companies intend to recruitfrom competitors in the year ahead. • 1/3 expect the average new employee tostay 2 years or less • Among companies anticipating increasedhiring this year, 95% now use or plan to startusing social recruiting.Fortunately, the connections, data and reachoffered by social networks can help employerssuccessfully adapt to this environment of highchurn and increasing competition for talent – anenvironment in which they must always berecruiting.introductionSocial recruiting on the rise:Employers will invest more in recruitingacross multiple social networks ascompetition for talent intensifies2
  3. 3. 89% of U.S. companies will use social networksfor recruiting3YES80.2%NO10.5%PLAN TO BEGINTHIS YEAR8.7%Copyright © 2011 Jobvite, Inc.DON’T KNOW0.6%Do you or your company use social networks or social media to support your recruitment efforts?QJobvite Social Recruiting Survey 2011
  4. 4. 400%00%00%4201120102009CURRENTLY USE PLAN TO BEGIN THIS YEAR80.2%73.3%68% 13.7%9.3%8.7%Significant growth in social recruiting since 2009Do you or your company use social networks or social media to support your recruitment efforts?QCopyright © 2011 Jobvite, Inc.Jobvite Social Recruiting Survey 2011
  5. 5. 55Linkedintwitterfacebookyoutubeblognone86.6%46.6%55.3%11.6%16%9.4%USE THREE OR MOREuse TWO OR MORE SOCIALNETWORKS FOR RECRUITING40%64%87% use LinkedIn and 2/3 use two or more networksfor recruitingWhich social media do you use for recruiting?QCopyright © 2011 Jobvite, Inc.Jobvite Social Recruiting Survey 2011
  6. 6. 6100%90%80%70%0%20%30%40%50%60%10%2011LINKEDIN FACEBOOK TWITTER BLOG YOUTUBE2010Which social media do you use for recruiting?QLinkedIn gains 8% while Facebook and Twitterhold steadyCopyright © 2011 Jobvite, Inc.Jobvite Social Recruiting Survey 201187%55%47%16%12%78%55%45%19%14%
  7. 7. 7YES63.6%NO36.4%Have you successfully hired a candidate through a social network?QSocial recruiting works: 2/3 have successfully hiredthrough social networksCopyright © 2011 Jobvite, Inc.Jobvite Social Recruiting Survey 2011successfully hired from social networksin 201058%
  8. 8. 8HAVE YOU SUCCESSFULLY HIRED THROUGH ONE OF THESE SOCIAL NETWORKS?Q95% report they’ve hired through LinkedInCopyright © 2011 Jobvite, Inc.Jobvite Social Recruiting Survey 2011LINKEDIN FACEBOOK TWITTER BLOGYES94.5%YES24.2%YES15.9% YES3.1%
  9. 9. 99ReferralsDirect sourcingInternal transfersSocial networksCorporate career siteCampus recruitingJob boardsSearch engineoptimization3rd party recruitersor search firmsRate the quality of candidates from these sources where 10 represents the highest quality.Q8. outside talent comes from referrals,direct sourcing and social networksCopyright © 2011 Jobvite, Inc.Jobvite Social Recruiting Survey 2011
  10. 10. 1010Social mediaCorporate career siteReferralsDirect sourcingJob boardsCampus recruitingInternal transfers3rd party recruitersor search firmsSearch engineoptimizationSocial media leads all other categories forincreased investmentHow is your company changing its investment on these candidate recruiting sources in 2011 compared to 2010?Q1.6%34.1%54.5% 9.8%2.9%60.6%29.8% 6.7%3.4%55%27.7% 13.9%2.7%58.4%25.5% 13.4%31%46.1%16.4% 6.5%5.5%51.1%14.5% 28.9%11.9%50%13.9% 24.2%1.8%66.8%13.5% 17.9%17.9%32.5%37.4%12.1%spendingmorenochangespendinglessdon’t knowor n/aCopyright © 2011 Jobvite, Inc.Jobvite Social Recruiting Survey 2011
  11. 11. 1111Candidate online profiles matter even more tocompanies in 2011How do you use the online profiles of candidates?QAlwayssearch45.1%Occasionallysearch 29%Review ifcandidate provides12.9%Do notreview at all13%Copyright © 2011 Jobvite, Inc.Jobvite Social Recruiting Survey 2011in 2010in 2011always search for candidate Profiles32%45%
  12. 12. YES69.1%NO25.4%Don’t know5.5%1212Always important, high quality referrals mattereven more to those with increased hiringDo you compensate employees for referrals?QCopyright © 2011 Jobvite, Inc.Jobvite Social Recruiting Survey 2011of those with significantlyincreased hiring payemployees for referrals84%
  13. 13. 1313Fit with company cultureand values is betterLess expensive to recruitRecruiting process is shorterManager satisfactionis higherDuration of employmentis longerTime to productivityis shorterQualifications are betterWhich of these are true about hires from referrals compared to those from other sources?Q69.8%66.8%51.2%40.3%39.1%35.7%27.9%Want quality candidates? Use referralsCopyright © 2011 Jobvite, Inc.Jobvite Social Recruiting Survey 2011
  14. 14. 14142/3 of U.S. companies expect to increase hiring inthe coming yearWhat are your expectations for hiring at your company in the next 12 months?QIncreasesomewhat41.4%IncreasesignificANTLY25.3%Decrease 6.5%DON’T KNOW 3.2%About the same23.6%SAID HIRING WOULDINCREASE IN 2010SAID HIRING WOULDINCREASE IN 201155.9%66.7%Copyright © 2011 Jobvite, Inc.Jobvite Social Recruiting Survey 2011
  15. 15. 6 months or less18 months or less1 year or less2 years or less3-5 yearsdon’t knowmore than 5 years1515How long do you think your average new employee will stay with your company?Q0.9%4%6.7%19.8%47.7%13.7%7.3%Employers expecting significant churn –more intense recruiting efforts aheadCopyright © 2011 Jobvite, Inc.Jobvite Social Recruiting Survey 2011expect the average newemployee to stay 2 yearsor less1/3
  16. 16. 16SOMEWHATMORE44.2%How do you expect hiring competition to change over the next 12 months?QThe war for talent heats upABOUT THE SAME19.3%DON’T KNOW 1.6%Significantly less 0.4%Somewhat less 1.1%Copyright © 2011 Jobvite, Inc.Jobvite Social Recruiting Survey 2011SIGNIFICANTLYMORE COMPETITIVE33.3%expect hiring competition to increase77%
  17. 17. 17Do you currently or plan to recruitemployees from competitors?QCompetitive hiring requires a strong offenseAND defenseHow concerned are you regarding competitors recruiting your employees?QCurrentlyrecruit fromcompetitors46.7%Don’t know22.7%Will not recruitfrom competitors16.4%Don’t currently,but plan to14.3%Somewhatconcerned38.5%A little22.2% Very concerned18.5%Not very16%Not at all4.8%Copyright © 2011 Jobvite, Inc.Jobvite Social Recruiting Survey 2011
  18. 18. 1818Recruit passivecandidatesFlexible hoursBetter benefitsHigher compensationOption toworkremotelyFaster hiring process57.8%46.6%54.3%29.8%29%26.5%What steps do you take to compete against other employers?QRecruiting passive candidates is the leading strategyfor competing against other employersCopyright © 2011 Jobvite, Inc.Jobvite Social Recruiting Survey 2011
  19. 19. Hiring Manager4.1%OTHER3.7%19What type of organization do you work for?QRespondent Demographics: Employer and Job RoleWhat is your role at your company?QEmployer81.7%Recruitmentagency12.4%Self,independentcontractor,consultant5.8%Recruiting, StaffingExecutiveHuman Resources45.8%11.8%30.0%Consultant4.5%Copyright © 2011 Jobvite, Inc.Jobvite Social Recruiting Survey 2011U.S.respondents800+
  20. 20. 20How many employees does your company have?QRespondent Demographics: Company Size & IndustryWhat industry do you work in?Q101–1,00034.5%1–10026.9%5,000+19.7%1,001–5,00018.9%Software, Technology, INTERNETHEALTH CARESERVICESFinance, Insurance, Real EstateManufacturinGRetail, WholesaleEducationGovernmentNonprofitTransportationCommunications, Utilitiesotherconstruction25.3%17.8%13.1%10.6%8.7%4.5%4.0%4.0%3.9%2.5%2.1%2.1%1.4%Copyright © 2011 Jobvite, Inc.Jobvite Social Recruiting Survey 2011
  21. 21. about this surveyThe Jobvite Social Recruiting Survey 2011 wasconducted online between May and June 2011;over 800 people U.S. respondents completed thesurvey. The survey was completed by individualsresponding to an email invitation sent to aregistered list of human resources and recruitingprofessionals. Respondents answered questionsusing an online survey tool and the response data isavailable only in aggregate form. For moreinformation about the survey, please contact ourmedia relations team at SOCIAL RECRUITING RESOURCES • The State of Social Recruiting Infographic • Embeddable Charts • Jobvite Index • Job Seeker Nation 2010 Survey • Jobvite Customer Videos • Jobvite Product Toursabout jobviteJobvite is the leading recruiting platform for thesocial web.Jobvite enterprise solutions are proven to performat the scale and with the reliability required byworld-class companies. Social recruiting productsfrom Jobvite lead the market in their proven abilityto drive referral hires – by enabling jobs to beshared across social networks, on websites and viaemail by recruiters, hiring managers and everyemployee. Jobvite is a complete, modular Software-as-a-Service (SaaS) platform which can optimize thespeed, cost-effectiveness and ease of recruiting forany company.Jobvite Source is the social recruiting and candidaterelationship management application that targetsrelevant talent in Linked In, Facebook and Twitter todrive referral hiring virally. It’s a single intuitiveapplication that manages all sourcing programs andthen measures the results, surfacing relevantcandidates from all over the web to create a talentpool for your company.Jobvite Hire is the applicant tracking system for thesocial web that’s easy for everyone to use - androbust enough to be adopted by some of the fastestgrowing companies in the world. From socialreferral, to interview management to advancedanalytics, Jobvite Hire is the faster, more productiveway for everyone to work together.CONNECT WITH