Seo in-2013

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Seo in-2013

  1. 1. About George
  2. 2. Myspace Generation
  3. 3. x5 = $150
  4. 4. More sites, more money!x5 = $150x10 = $PROFIT
  5. 5. Google isn’t reinventing the wheel Shortcuts are risky Produce useful information Build links to acquire traffic Clean your own backyard Don’t put all your eggs in theone basket
  6. 6. What’s significantin 2013?
  7. 7. Panda in Everflux1. No need to fear the next refresh orwait in hope2. Easier to monitor changes thansuffer big ones3. Easier to determine if you’removing in the right direction
  8. 8. “Venice-Like” Update
  9. 9. Melbourne Brisbane
  10. 10. Penguin 2.0• Smarter – deeper links• 3.1% vs 2.3%• There will be more penguins
  11. 11. Keeping ontop of change
  12. 12. hreflang="x"<link rel="alternate"href="http://example.com/"hreflang="x-default" /><link rel="alternate"href="http://example.com/en-us"hreflang="en-us" /><link rel="alternate"href="http://example.com/en-gb"hreflang="en-gb" /><link rel="alternate"href="http://example.com/en-au"hreflang="en-au" />
  13. 13. What now?
  14. 14. Your SEO backyard
  15. 15. Link buildingYouCompetitorCompetitorContent is King!Do what’s best for theuser!Right guys...?I have a blog networkI spam .edu forumsI buy expired domains
  16. 16. Commercialisation is bad…“SEO”Social BookmarkingComment SpamArticle DirectoriesGuest BloggingDirectoriesSocial Metrics
  17. 17. Inbound Marketing
  18. 18. Analyse Create Promote
  19. 19. Analyse Create Promote
  20. 20. Analyse Create Promote
  21. 21. Authorship“information tied to verifiedonline profiles will be rankedhigher than content withoutsuch verification”Eric Schmidt, Executive Chairman, Google
  22. 22. Good publisherTalk about what you knowBad publisherPublishes useful informationPublishes crapSpams socialGets social sharesnaturally
  23. 23. Diversify AND Consolidate
  24. 24. •Your network of industry contacts•Worry about how to remarket•Think outside of search to captureusersDiversify
  25. 25. •Trim unnecessary pages•Write for the user, not search•Assess & clean your linksConsolidate
  26. 26. Look at your website speed“were including a newsignal in our search rankingalgorithms: site speed”Google
  27. 27. Concentrate on website speed Google PageSpeed Insights Webmaster Tools -> Site Performance WebPageTest.org
  28. 28. Pay Attention to Mobile Phones & Tablets > PC’s Only 10% have a mobile siteor application 1 in 5 run mobile targetedcampaigns
  29. 29. http://au.businessinsider.com/smartphone-sales-wil-reach-16-billion-2013-2
  30. 30. Measure everything1. Multiplatform tracking2. Simplified features3. New data
  31. 31. Nice Backyard
  32. 32. Questions?@dejanseo

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