Author: Dan Petrovic, Dejan SEOSimon Phillips, Dejan SEOThe Fundamentals of SEOan introduction and benefits
Author: Simon Phillips, Dejan SEOWhat is SEO?Search Engine Optimisation, orSEO is a set of strategic andpractical activities designed tomaximise the ability of your contenton your website to rank highly andattract organic search engine traffic.
Author: Simon Phillips, Dejan SEOOfficial Advice• Search Engine Optimisation Guide• SEO Information• Webmaster Guidelines• Webmaster Central Blog• Webmaster Tools• Webmaster ForumsCurated Listdejanseo.com.au/google-seo
What‟s Important?What are the key things you need to be found?Copyright (C) 2013, Dejan SEO – http://dejanseo.com.au
Copyright (C) 2011, Dejan SEO – http://dejanseo.com.auYou need a good ….• Strategy• Website build• Onsite Content• Offsite „votes‟ of authority (links)• Ongoing Care
Author: Dan Petrovic, Dejan SEOStrategy.What are users looking for?What do I write about?What is keyword potential?What are realistic targets?What are competitors doing?
Get Your Data• Raw Server Log Files• Web stats• Analytics• Custom traffic and event tracking• Google / Bing Webmaster Tools• Other 3rd party software
Discover & Prioritise• Pages with great potential• Phrases with great potential
Search in Google:“phrase potential” Understand your potential!
Focus.Implement.Evaluate.And then back to your data.Be agile
Author: Dan Petrovic, Dejan SEOTechnical.Site BuildSpider AccessibilityCanonicalisationSitemapsStructured DataGeo-Targeting
The Top 3Grass roots onsite elementskey to success!TitleMeta DescriptionHeading (H1)
ON-SITE FACTORSDocument Title & Search Snippet<title>DEJAN SEO</title>Copyright (C) 2011, Dejan SEO – http://dejanseo.com.au
An inclusion of a H1 heading on your page tells Google what youpage is about.<h1>SEO Packages</h1>Main Heading
URL to Phrase Matching Define Linkable AssetsTechnicalOn-Site Off-SiteNavigation & CanonicalisationContent AnalysisGWT Setup & ConfigurationRelationship AssessmentBroken Link AnalysisConsolidation PotentialTechnical SEO Examples
Author: Dan Petrovic, Dejan SEOContent.What is content?Value of Content- Traffic- Links- BrandingContent StrategyKeyword Inclusion
Copyright (C) 2013, Dejan SEO – http://dejanseo.com.auDefine: Product.
Copyright (C) 2013, Dejan SEO – http://dejanseo.com.auRe-Define:ProductProduct TitleGeneric product description supplied bymanufacturer which describes product only vaguelyand provides no additional information and value toother sites selling the same product.$120.00 +ShippingProduct Image(ALT TAG)ADD TO CART
Copyright (C) 2013, Dejan SEO – http://dejanseo.com.auRe-Define: ProductUnique Product TitleUnique description designed to inform and educate buyer on bothresearch and purchase decision level and enable them to make adecision while they are on your website.$120.00 + $20 ShippingCustomer Rating:Seller Recommendations | Detailed Specifications PaymentMethods | Shipping Options12 of your friends recommend this.User Generated Content:- Social Media Sharing- Tips- Reviews- RecommendationsProduct Image(ALT TAG)+ GalleryADD TO CARTPrice Trends
Author: Dan Petrovic, Dejan SEODistribution.Social MediaLink BuildingCitationsReferencesDocument Formats
Author: Simon Phillips, Dejan SEOLink BuildingGetting Started• Look at your existing links first (Google Webmaster Tools - GWT)• Fix poor or broken links• Discover linkable content on your site• Recreate• Relationships and presence• Real world relationships• Office space• Providers / suppliers
Author: Simon Phillips, Dejan SEOLink Building“Link to us” page:Encourage linking to your site.Take control of how people link to you.Make it easy for people to do so.Social media sharing within contentUseful Tools / Templates / ResourcesLink Bait MaterialExample: Steps on how to do up your tie
Author: Simon Phillips, Dejan SEO•Link-worthy Content•Fun•Useful•Timely•Creative•Informative•Newsworthy•ControversialGETTING LINKS
On-SiteThe key 3 – Title, Meta Description, H1 Heading.Create great content targeted towards real people!Trim ‘fluffy’ content.Rich snippet dataLinksReflect real world relationshipsClean-up poor links.Set Up Google+ PageEngage, share, grow followers, get +’edGet your content +’edAuthorship SignalsSetup and verify all your authors on your siteEmbed it in your websites’ ContentManagement System (CMS).
Index BloatBloating of your page with thin content, automated & repetitivecontent pages, tags and SEO keyword pages.Create content for the sake of content!Over-OptimiseKeywords or ‘Anchor Text’ linking to your siteOn-Page content (keyword stuffing)Link SchemesAutomatedBlog NetworksSpamMass-Scale ‘Clever’ & often ‘Cheap’ TacticsPoor User Experience (UX)Navigation, Design & Layout
Author: Dan Petrovic, Dejan SEOHow to find us?Google “SEO”Thank you!Or find me, Simon Phillips viaEmail - firstname.lastname@example.orgTwitter - @Visual_Alchemy