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Coaching tatjana mamula 2015

HR Konferencija 2015

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THE ROLE AND CONTRIBUTION OF COACHING STYLE
OF THE 21st CENTURY’ LEADER
Ph.D. Tatjana Mamula, assistant professor
M.Sc. Nikola Kužet
Belgrade, 20-22.10. 2015.
10/22/2015 1
10/22/2015 2
MARKETING 3.0
PRODUCTS CLIENTS BRANDS VALUES
MANAGEMENT
2000s - 2010
Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (2010) Marketing 3.0., John Wiley & Sons, Inc., Hoboken, New Jersey
Value matrix
MIND
SATISFACTION
PROFITABILITY
BE BETTER
HEART
ASPIRATION
RETURNABILITY
DIFFERENCIATE
SPIRIT
COMPASSION
SUSTAINABILITY
MAKE A
DIFFERENCE
MISSION
VISION
VALUES
CORPORATIVE
INDIVIDUAL a
Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (2010) Marketing 3.0., John Wiley & Sons, Inc., Hoboken, New Jersey
10/22/2015 5
christof niemann
The Next Learning Framework
10%
FORMAL
LEARNING
Physical Classroom
Virtual Classroom
& Webinars
Self Paced
Web Based Training
Social Networking & Micro-sharing & Interactive video
Expert directories TweetChats
Planned
Learning Spontaneous Learning On-The-Job
+
90%
INFORMAL LEARNING
Gaming & simulations Online communities
Online assessments
Social
Learning
On-Demand
Learning
Career
Learning
Learning apps Learning Videos e-courses &
recorded webinars
Career moves & assignments Special projects Feedback Coaching & mentoring
Publish and
feedback on blogs
Podcasts and
e-books
Job aids &
epss
Co-create
with Wiki’s
Innovation and
crowdsourcing
2011 Next Learning Unwrapped, Nick van Dam
Ad

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Coaching tatjana mamula 2015

  • 1. THE ROLE AND CONTRIBUTION OF COACHING STYLE OF THE 21st CENTURY’ LEADER Ph.D. Tatjana Mamula, assistant professor M.Sc. Nikola Kužet Belgrade, 20-22.10. 2015. 10/22/2015 1
  • 3. MARKETING 3.0 PRODUCTS CLIENTS BRANDS VALUES MANAGEMENT 2000s - 2010 Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (2010) Marketing 3.0., John Wiley & Sons, Inc., Hoboken, New Jersey
  • 4. Value matrix MIND SATISFACTION PROFITABILITY BE BETTER HEART ASPIRATION RETURNABILITY DIFFERENCIATE SPIRIT COMPASSION SUSTAINABILITY MAKE A DIFFERENCE MISSION VISION VALUES CORPORATIVE INDIVIDUAL a Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (2010) Marketing 3.0., John Wiley & Sons, Inc., Hoboken, New Jersey
  • 6. The Next Learning Framework 10% FORMAL LEARNING Physical Classroom Virtual Classroom & Webinars Self Paced Web Based Training Social Networking & Micro-sharing & Interactive video Expert directories TweetChats Planned Learning Spontaneous Learning On-The-Job + 90% INFORMAL LEARNING Gaming & simulations Online communities Online assessments Social Learning On-Demand Learning Career Learning Learning apps Learning Videos e-courses & recorded webinars Career moves & assignments Special projects Feedback Coaching & mentoring Publish and feedback on blogs Podcasts and e-books Job aids & epss Co-create with Wiki’s Innovation and crowdsourcing 2011 Next Learning Unwrapped, Nick van Dam
  • 7. Role of coaching in organizational learning 10/22/2015 7 Drawings by Gaša feachuring Pixpired http://pixpired.com/
  • 11. Four Highlights • “I want it fast and I want it now” • Premium on speed, ease, efficiency and convenience in all transactions. • “I trust my friends more than ‘corporate mouthpieces” • Definition of an expert has shifted from someone with professional or academic credentials to potentially anyone with firsthand experience, ideally a peer or close friend. • “I’m a social creature both online and offline” • “I can make the world a better place” • A generation taught to recycle in kindergarten wants to be good to the planet and believes that collective action can make a difference. Source: Christine Barton, Jeff Fromm, Chris Egan (2012), “The Millennial Consumer: Debunking Stereotypes”, Boston Consulting Group: https://www.bcgperspectives.com/content/articles/consumer_insight_marketing_millennial_consumer/
  • 12. MILLENNIALS IN THE DIGITEL ERA Millennials  Collaborative learning.  Sharing stories with their peers.  Multitasking.  “do it by themselves” & “comfort zone”.  Relevant  Interactivity.  Engagement.  CREATIVITY.  INNOVATION. Challenge. 10/22/2015 12 Educators  MLearning.  Gamification.  Video as a learning medium.  Nano-learning vs. Mini E- Learning.  Storytelling.  Coaching.  Measurable.  HUMOR.  FEEDBACK.  PERSONAL LEARNING. Design thinking.
  • 13. Millennials say they want: • Meaningful work • Recognition & respect • Autonomy & flexibility 10/22/2015 13 • A chance to constantly learn and grow • Fun with those they enjoy working with
  • 14. 10/22/2015 14 HBR ARTICLE Jeanne C. Meister, Karie Willyerd
  • 15. 10/22/2015 15 “Coaching is partnership with a client in the contemplative-provoking and creative process which inspires them to maximally develop their personal and professional potentials.” International Coach Federation, SAD
  • 16. 10/22/2015 16 →The role of the coach is not to teach, train, mediate, or be a mentor. →The main “weapon” in the coaching arsenal is a “well-asked question”, not offering solutions. "Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.“ - General George Patton
  • 17. 10/22/2015 17 →Transformation of the manner of thinking is not simple, as it is not easy to change deep-rooted opinions, beliefs, and perceptions of people. →By asking carefully tailored questions, the coach provokes thinking and reflection of experiences, thus developing potential and creativity. →The leader who encourages employees to adopt coaching style has in his hands a powerful weapon which initiates and supports engagement at work.
  • 18. The coach /mentor ladder 10/22/2015 18 Drawings by Gaša feachuring Pixpired http://pixpired.com/ →the method of learning through experience. →implies responsibility of the very person who is being developed. →active participation in empowerment of capacities and skills of coachee. →the only knowledge the coach needs to have in order to support and assist others in their development and change is the knowledge on the coaching processes, as well as the skills, tools, and techniques complementing this process.
  • 19. Coaching style of the 21st century leader 10/22/2015 19 Drawings by Gaša feachuring Pixpired http://pixpired.com/ →Using influence, relationships, and strategic behavior, leaders may inspire, support, streamline, and evaluate creativity of their employees, which results in competitiveness of the organization in contemporary business environment.
  • 20. Contribution of coaching style of the leader 10/22/2015 20 Drawings by Gaša feachuring Pixpired http://pixpired.com/
  • 21. THE ROLE AND CONTRIBUTION OF COACHING STYLE OF THE 21st CENTURY’ LEADER Ph.D. Tatjana Mamula, assistant professor M.Sc. Nikola Kužet Belgrade, 20-22.10. 2015. 10/22/2015 21