Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketing Your Open Source Project – SCaLE16x

1,744 views

Published on

Talk as delivered at SCaLE16x on March 11, 2018.

Published in: Technology
  • Be the first to comment

Marketing Your Open Source Project – SCaLE16x

  1. 1. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. Deirdré Straughan @awsopen @deirdres Marketing Your Open Source Project
  2. 2. The image part with relationship ID rId3 was not found in the file.
  3. 3. The image part with relationship ID rId3 was not found in the file.
  4. 4. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. The image part with relationship ID rId2 was not found in the file. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId2 was not found in the file.
  5. 5. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. The image part with relationship ID rId2 was not found in the file. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId2 was not found in the file.
  6. 6. The image part with relationship ID rId3 was not found in the file.
  7. 7. The image part with relationship ID rId3 was not found in the file.
  8. 8. The image part with relationship ID rId3 was not found in the file.
  9. 9. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. The image part with relationship ID rId2 was not found in the file. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId2 was not found in the file.
  10. 10. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file.
  11. 11. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. The image part with relationship ID rId2 was not found in the file. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId2 was not found in the file. Ugh. Do I have to?
  12. 12. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. There are millions of open source projects Github hosts over open source repositories SourceForge is home to open source projects Apache Software Foundation now has committees managing projects and another projects in incubation Eclipse Foundation now has projects and new projects in incubation OpenStack has project teams working on project repositories
  13. 13. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. Open Source Development is Accelerating
  14. 14. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. Open Source Leadership Summit 3/6
  15. 15. The image part with relationship ID rId3 was not found in the file.
  16. 16. The image part with relationship ID rId3 was not found in the file.
  17. 17. The image part with relationship ID rId3 was not found in the file.
  18. 18. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. The image part with relationship ID rId3 was not found in the file.
  19. 19. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. The image part with relationship ID rId2 was not found in the file. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId2 was not found in the file. The components of open source marketing
  20. 20. The image part with relationship ID rId3 was not found in the file.
  21. 21. The image part with relationship ID rId3 was not found in the file.
  22. 22. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. Documentation
  23. 23. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file.
  24. 24. The image part with relationship ID rId3 was not found in the file.
  25. 25. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. Overview: Some types of content How to’s, blueprints, architectures, etc. Blog Videos & screencasts Articles and press (trade press, scholarly journals, refereed conferences) Books Education Logo/mascot
  26. 26. The image part with relationship ID rId3 was not found in the file.
  27. 27. The image part with relationship ID rId3 was not found in the file.
  28. 28. The image part with relationship ID rId3 was not found in the file.
  29. 29. The image part with relationship ID rId3 was not found in the file.
  30. 30. The image part with relationship ID rId3 was not found in the file.
  31. 31. The image part with relationship ID rId3 was not found in the file.
  32. 32. Refereed journals The image part with relationship ID rId3 was not found in the file.
  33. 33. The image part with relationship ID rId3 was not found in the file.
  34. 34. The image part with relationship ID rId3 was not found in the file.
  35. 35. Tutorials Workshops Classes Certifications The image part with relationship ID rId3 was not found in the file.
  36. 36. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. Content efficiency Time needed to create different kinds of content:
  37. 37. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. The image part with relationship ID rId3 was not found in the file.
  38. 38. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. Places to put content GitHub repo (necessary, but not sufficient) GitHub pages Other website and/or wiki Blog
  39. 39. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. Search engine optimization
  40. 40. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. The image part with relationship ID rId3 was not found in the file.
  41. 41. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. Meetups, talks, and conferences
  42. 42. The image part with relationship ID rId3 was not found in the file.
  43. 43. The image part with relationship ID rId3 was not found in the file.
  44. 44. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. The image part with relationship ID rId2 was not found in the file. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId2 was not found in the file. Ok, that’s the basics, but…
  45. 45. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. The image part with relationship ID rId2 was not found in the file. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId2 was not found in the file. This one marketing secret will change your life…
  46. 46. The image part with relationship ID rId3 was not found in the file.
  47. 47. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. The air travel experience
  48. 48. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. Community
  49. 49. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. Brilliant jerks Wired on the GitHub Open Source Survey
  50. 50. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. The image part with relationship ID rId2 was not found in the file. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId2 was not found in the file. You are already doing marketing
  51. 51. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. The image part with relationship ID rId2 was not found in the file. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId2 was not found in the file. Are you doing it well?
  52. 52. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. Thanks! to Brendan Gregg Laura Ramsey For help and inspiration
  53. 53. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The image part with relationship ID rId17 was not found in the file. References & further reading https://www.wired.com/2017/06/diversity-open-source-even- worse-tech-overall/ http://opensourcesurvey.org/2017/ Building Compassionate Communities in Tech, @izs https://www.youtube.com/watch?v=8kLIonLrKdQ http://headrush.typepad.com/creating_passionate_users/ http://www.writing-world.com/tech/tech4.shtml

×