“ABC eBiz” OverviewWednesday June 13, 2007      Company      LOGO
MISSION Broaden website development & hosting  base beyond ABC members        Small business owners with their own or no...
ABC ADVANTAGES Over 7 years’ eCommerce  experience State-of-the art, professional                        eComm          ...
COMPANY BENEFITS to ABC                              to ABC Parent        Increased website                     ABC me...
TARGET MARKET Small business owner (SBO) who wants a  Web presence        Independent SBO with existing products        ...
MARKETING STRATEGY Brand as an “Company ABC”  product/service        Offer 3-4 website levels w/ or w/o ABC         prod...
Draft MARKETING PLAN Keyword ads in major search engines        Link search engine results to new landing page        T...
Draft MARKETING PLAN Sample Keywords        “Turnkey” theme           turnkey ecommerce, turn key webstore, professiona...
Draft PRODUCT LINEProduct Name         TBD                     TBD            TBD                  $24.95/mo +           $...
COMPETITION PRICING                  Setup            Monthly Fee      Annual CostVOLUSION (5)    $99 - $129       $29.95 ...
COMPETITIVE OVERVIEW                           STRENGTHS                               WEAKNESSES                 14-Day ...
ALTERNATE COMPETITOR DOBA – Drop Shipper        Offer 250,000+ products        Doba is all about offering the most prod...
Draft FREE TRIAL PERIODProcess FlowJune 13, 2007     "ABC eBiz" Overview   13
Draft SCHEDULE                MAJOR TASK                                    EST. DUE DATEMARKET RESEARCH: subscribe to com...
QUESTIONS?                              Contact Jim Shoe                               (805) 555-3317                     ...
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Prod Mgt: New Srvc Pitch

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Prod Mgt: New Srvc Pitch

  1. 1. “ABC eBiz” OverviewWednesday June 13, 2007 Company LOGO
  2. 2. MISSION Broaden website development & hosting base beyond ABC members  Small business owners with their own or no product  Small business owners comfortable with technology Act as another sales channel for ABC product and new memberships  Small business owners with no product or who wish to augment their product line  Enable upgrade to ABC membershipJune 13, 2007 "ABC eBiz" Overview 2
  3. 3. ABC ADVANTAGES Over 7 years’ eCommerce experience State-of-the art, professional eComm Experience templates Strong mix of eCommerce Strong Templates Features features Efficient Highly efficient website Process building process Business Websites endorsed by ABC Advisor Drop Ship Professional business ABC advisor Endorsement Drop ShipJune 13, 2007 "ABC eBiz" Overview 3
  4. 4. COMPANY BENEFITS to ABC  to ABC Parent  Increased website  ABC membership base  new product sales  new recurring revenue  broader business experience from working with different small businessesJune 13, 2007 "ABC eBiz" Overview 4
  5. 5. TARGET MARKET Small business owner (SBO) who wants a Web presence  Independent SBO with existing products  No interest in ABC products or Business Opportunity  “ABC Member”  ABC Business Opportunity for SBO with existing or no products  Entitled to eCommerce ConsultingJune 13, 2007 "ABC eBiz" Overview 5
  6. 6. MARKETING STRATEGY Brand as an “Company ABC” product/service  Offer 3-4 website levels w/ or w/o ABC product  Price structure competitive with market Advertising  Online, via keywords, affiliates, email  Offline, via trade magazines, direct mailJune 13, 2007 "ABC eBiz" Overview 6
  7. 7. Draft MARKETING PLAN Keyword ads in major search engines  Link search engine results to new landing page  Themes: Turnkey, web store, hosting, free merchant account, online, drop ship, web designs, business opportunity New ABC landing page - ebiz.companyabc.com  Product Offer Information  Trial Offer: 10 – 14 days  Option to Signup  Offer Live Chat and Telephone SupportJune 13, 2007 "ABC eBiz" Overview 7
  8. 8. Draft MARKETING PLAN Sample Keywords  “Turnkey” theme  turnkey ecommerce, turn key webstore, professional webstore, etc.  “Hosting” theme  ecommerce hosting, webstore hosting, shopping cart hosting, etc.  “Free Merchant Account” theme  free internet merchant account, free payment gateway, etc.  “Start and Online Business” theme  start an online business, sell products online, buy online business, etc.  “Drop Ship” theme  drop shipper, drop shipper for ecommerce, etc.June 13, 2007 "ABC eBiz" Overview 8
  9. 9. Draft PRODUCT LINEProduct Name TBD TBD TBD $24.95/mo + $79.95/mo + $179.95/mo +Price $49.95 setup $249.95 setup $495.95 setupMonthly Hosting INCL INCL INCLMA/Gateway PayPal MA MA + GTemplates 15 70 70S.E. Pkg Avail. Basic Basic or Deluxe Includes BasicFeature Set 1 Y Y YFeature Set 2 N Y YFeature Set 3 N N YJune 13, 2007 "ABC eBiz" Overview 9
  10. 10. COMPETITION PRICING Setup Monthly Fee Annual CostVOLUSION (5) $99 - $129 $29.95 - $197.00 $359 - $2,364YAHOO STORES $50 $39.95 - $299.95 $479 - $3,599(3)MONSTER $49 - $99 $49.95 - $99.95 $599 - $1,199COMMERCE (2)1SHOPPINGCART FREE $29 - $79 $348 - $948(3)PRO STORES FREE $6.95 - $249.95 $83 - $2,999(eBay) (4)June 13, 2007 "ABC eBiz" Overview 10
  11. 11. COMPETITIVE OVERVIEW STRENGTHS WEAKNESSES  14-Day Trial Offer;  No Business Advisor;VOLUSION  Integrated w/ USPS, UPS, FedEx;  No Drop Ship  Real-time ship rate calculations  Limited Store Design tools;  UPS integration;  No Business Advisor;YAHOO STORES  Multiple S.E. mktng tools;  No USPS, FedEx integration;  Int’l shipping  No real time ship rate calculations  No Drop Ship  30-Day Test Drive for $3.95;  No Business Advisor;  Built-In Contact Manager;1SHOPPINGCART  Limited Administrative Capability  USPS, UPS & FedEx integration;  No Drop Ship(?)  AutoResponder  30-Day Money Back Guarantee;  Limited Store Design Tools;MONSTER  Google AdWords Signon Bonus;  Drop Ship done by DOBACOMMERCE  UPS, USPS, FedEx integration  No Real Time ship rate calculation  No MA/G Offer  USPS, UPS, FedEx integration;  No Business Advisor;PRO STORES  Ship to Canada;  Drop ship done by DOBA  No Real Time ship rate calculationsJune 13, 2007 "ABC eBiz" Overview 11
  12. 12. ALTERNATE COMPETITOR DOBA – Drop Shipper  Offer 250,000+ products  Doba is all about offering the most products at the best wholesale prices  Partnered with multiple vendors for web stores  ProStores, MonsterCommerce among them  Inventory Mgmt key feature for each partnership  Partnered with multiple vendors for Marketing tools, Customer Support tools  An “a la carte” vendor  Weaknesses  Poor Customer Service, Tech SupportJune 13, 2007 "ABC eBiz" Overview 12
  13. 13. Draft FREE TRIAL PERIODProcess FlowJune 13, 2007 "ABC eBiz" Overview 13
  14. 14. Draft SCHEDULE MAJOR TASK EST. DUE DATEMARKET RESEARCH: subscribe to competitors 6/15/2007for trial period for more competitive detailsPROD MGT: Finalize branding info, new feature 6/30/2007sets, product line offers, pricing, etc.DEVELOPMENT: & PRODUCTION Develop new “template” sites 8/15/2007 Develop new Landing Page, ETC. Beta test new sites, landing pageCROSS-DEPT’L REQUIREMENTS 6/30/2007Sales, Tech Support, Builder, Merch Ops, etc..FINANCE: Prep Caging, Income items, etc. 8/22/2007LAUNCH: Train Sales, Place ads, etc. 10/1/2007June 13, 2007 "ABC eBiz" Overview 14
  15. 15. QUESTIONS? Contact Jim Shoe (805) 555-3317 jshoe@companyabc.comJune 13, 2007 "ABC eBiz" Overview 15

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