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VMT NT Valley of Death - 16 april 2010

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VMT NT Valley of Death - 16 april 2010

  1. 1. "... any business enterprise has two - and only these two - basic functions: marketing and innovation"<br />(Drucker 1954)<br />
  2. 2. Outline <br />Introduction<br />Current status NT<br />Innovation bottlenecks<br />Business model’s<br />
  3. 3. TOP ltd. - Value based knowledge company<br /><ul><li> 20 persons (>25% growth per year)
  4. 4. 60% (fresh-)food producers, 40% equipment manufacturer (OEMs)
  5. 5. Shelf-life & quality extension; NPD & NT
  6. 6. Private business oriented service provider
  7. 7. 50% more value compared to typical CRO’s</li></li></ul><li>TOP ltd. - Value based knowledge company<br /> Food Design<br /> Process Development<br />
  8. 8. TOP ltd. - Value based knowledge company<br /> Food Design<br /> Process Development<br />
  9. 9. TOP ltd. - Value based knowledge company<br /> Food Design<br /> Process Development<br />
  10. 10. Outline <br />Introduction<br />Current status NT<br />Innovation bottlenecks<br />Business model’s<br />
  11. 11. Status NT <br />Pascalisation (HPP) PEF <br />MAP/EMAP RF / MW<br />Phage Cold Plasma<br />Nano-technology<br />
  12. 12. Status NT<br />Pascalisation (HPP) PEF <br />MAP/EMAP RF / MW<br />Phage Cold Plasma<br />Nano-technology<br />
  13. 13. Pascalisation <br /> >200 production lines Worldwide<br /> 2x suppliers : Avure & NC-Hyperbaric<br /> 250 – 3000 kg per hour @ €0,10 - 0,35 / kg<br /> 600 k€ - 2.000 k€ investment<br /> 3# production lines in Benelux (since 2008)<br />
  14. 14. Pascalisation– Maple Lodge (N-A) <br />
  15. 15. Pascalisation–Garten Fresh Gourmet (N-A) <br />
  16. 16. Pascalisation–Ifantis (Europe) <br />
  17. 17.
  18. 18. Pascalisation–FruityLine (Europe) <br />
  19. 19. Status NT<br />Pascalisation (HPP) PEF <br />MAP/EMAP RF / MW<br />Phage Cold Plasma<br />Nano-technology<br />
  20. 20. EMAP since 2004<br />
  21. 21. EMAP since 2010<br />EMAP<br />
  22. 22. Status NT<br />Pascalisation (HPP) PEF <br />MAP/EMAP RF / MW<br />Phage Cold Plasma<br />Nano-technology<br />
  23. 23. Phage – GRAS since 2006 <br />
  24. 24. Status NT<br />Pascalisation (HPP) PEF <br />MAP/EMAP RF / MW<br />Phage Cold Plasma<br />Nano-technology<br />
  25. 25. Cold Plasma<br />Alternatief voor: UV, EW, Ozon, …<br />
  26. 26. Status NT<br />Pascalisation (HPP) PEF <br />MAP/EMAP RF / MW<br />Phage Cold Plasma<br />Nano-technology<br />
  27. 27. RF heating @ 1500 kg per hour<br />
  28. 28. Status NT<br />Pascalisation (HPP) PEF <br />MAP/EMAP RF / MW<br />Phage Cold Plasma<br />Nano-technology<br />
  29. 29. Industrial PEF System (USA)<br />Secondgeneration PEF technologyalmostavailable at low temperatures<br />
  30. 30. Status NT<br />Pascalisation (HPP) PEF <br />MAP/EMAP RF / MW<br />Phage Cold Plasma<br />Nano-technology<br />
  31. 31. Outline <br />Introduction<br />Current status NT<br />Innovation bottlenecks<br />Business model’s<br />
  32. 32. The innovation bottlenecks<br />?<br />Business Opportunities<br />Novel technologies <br />
  33. 33. Innovation bottlenecks<br /> Chicken and the egg problem<br /> Don’t focus on your current technology<br /> Knowledge is useful, entrepreneurial spirit key<br /> Subsidies only support innovations financially<br /> Crossing the chasm<br /> Blue ocean strategy<br /> Cultural fit<br />
  34. 34. Innovation bottlenecks<br /> Chicken and the egg problem<br /> Don’t focus on your current technology<br /> Knowledge is useful, entrepreneurial spirit key<br /> Subsidies only support innovations financially<br /> Crossing the chasm<br /> Blue ocean strategy<br /> Cultural fit<br />
  35. 35. Van idee naar commerciële toepassing<br />Development<br />Research<br />Machinebouw<br />(technologie en processen)<br />100 - 1000 kg<br />1 gr - 1 kg<br />0.1 - 10 kg<br />1 - 100 kg<br />Production<br /> series<br />Sales of technology<br />(Industry)<br />Laboratory test<br />Labscale system<br />Pilot scale<br />0-serie<br />300-3000kE<br />150-1500kE<br />100-750kE<br />40-200kE<br />15-50kE<br />Marketsurvey<br />Marketsurvey<br />sales(R&D)<br />Sales of Innovative<br /> foodproducts<br /> (Industry)<br />Product challenge tests<br />Laboratory product tests<br />Voedselproductie<br />(producten en recepten)<br />1 gr - 1 kg<br />10 kg - 100 kg<br />Kip-en-ei : Wie investeert?<br />
  36. 36. Innovation bottlenecks<br /> Chicken and the egg problem<br /> Don’t focus on your current technology<br /> Knowledge is useful, entrepreneurial spirit key<br /> Subsidies only support innovations financially<br /> Crossing the chasm<br /> Blue ocean strategy<br /> Cultural fit<br />
  37. 37. Van principe tot een nieuw systeem<br />jaar<br />2005<br />2010<br />2015<br />2020<br />Fundamenteelonderzoek<br />Nieuwe principes<br />Nieuwe principes<br />Toepassings-gericht technologie<br />Nieuwe technologie<br />Nieuwe technologie<br />Nieuwe technologie<br />Apparaten-bouw<br />Nieuwe Apparatuur<br />Nieuwe Apparatuur<br />Nieuwe Apparatuur<br />ProcesontwerpOntwikkelingtoepassen<br />Nieuw proces<br />Nieuw proces<br />Nieuw proces<br />Systeem-oplossing<br />Nieuw systeem<br />Nieuw systeem<br />Nieuw systeem<br />
  38. 38. Innovation bottlenecks<br /> Chicken and the egg problem<br /> Don’t focus on your current technology<br /> Knowledge is useful, entrepreneurial spirit key<br /> Subsidies only support innovations financially<br /> Crossing the chasm<br /> Blue ocean strategy<br /> Cultural fit<br />
  39. 39. From research to innovation<br />€<br />Innovation<br />Development<br />Production<br />Sales<br />Market (perspective)<br />Research<br />Engineering<br />Costs of input (hr)<br />Design <br />Methods & procedures<br />
  40. 40. A warning to industry : you want development!<br />R &D: Industry<br />R&D: University & CRO<br />
  41. 41. Innovation bottlenecks<br /> Chicken and the egg problem<br /> Don’t focus on your current technology<br /> Knowledge is useful, entrepreneurial spirit key<br /> Subsidies only support innovations financially<br /> Crossing the chasm<br /> Blue ocean strategy<br /> Cultural fit<br />
  42. 42. Productontwikkeling & Ondernemersrisico<br />90%<br />Risico<br />Subsidie<br />4000 kE<br />65%<br />40%<br />2000 kE<br />25%<br />=<br />500-5000 kE<br />kosten<br />Fundamenteel<br /> Toegepast Industrieel<br /> Demonstratie<br />200-800 kE<br />Research<br />Development<br />25-300 kE<br />
  43. 43. Innovation bottlenecks<br /> Chicken and the egg problem<br /> Don’t focus on your current technology<br /> Knowledge is useful, entrepreneurial spirit key<br /> Subsidies only support innovations financially<br /> Crossing the chasm<br /> Blue ocean strategy<br /> Cultural fit<br />
  44. 44. Technologysuppliers – crossing the chasm<br />
  45. 45. Innovation bottlenecks<br /> Chicken and the egg problem<br /> Don’t focus on your current technology<br /> Knowledge is useful, entrepreneurial spirit key<br /> Subsidies only support innovations financially<br /> Crossing the chasm<br /> Blue ocean strategy<br /> Cultural fit<br />
  46. 46.
  47. 47. Some examples of “neue kombinationen”<br />Fresh(cut) andlongershelf-life (mild preservation)<br /> Low CO2andexoticfoods<br />Fresh(cut) andA-brand<br /> Multinationals andchilledfoodchains<br />Outsourcing design and R&D andcreatinginternalvalue<br />Foodtechnologyandcreativity (food design) & sales<br />Individualproductsandmassproduction<br />
  48. 48. Innovation bottlenecks<br /> Chicken and the egg problem<br /> Don’t focus on your current technology<br /> Knowledge is useful, entrepreneurial spirit key<br /> Subsidies only support innovations financially<br /> Crossing the chasm<br /> Blue ocean strategy<br /> Cultural fit<br />
  49. 49. Objectives and requirements process design<br />
  50. 50. Outline <br />Introduction<br />Current status NT<br />Innovation bottlenecks<br />Business models<br />
  51. 51. Business Models<br /> Sell products or ingredients <br /> Sell equipment<br /> Sell research capacity<br /> Innovation as services <br /> Toll manufacturing<br /> Licensing of new concepts<br /> Finance and maintain equipment<br /> Joint ventures (share risk)<br /> Promote the technology (logo)<br />
  52. 52. wdeheij.blogspot.com<br /> twitter.com/deheij<br /> www.top-bv.nl<br /> www.slideshare.net/deheij<br />

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