Venture Capital is eigenlijk Weeg Kapitaal - Henny van der Pluijm


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In deze lezing geeft Venture Capital expert Henny van der Pluijm ( aan dat we eigenlijk moeten praten over Weeg Kapitaal. Interessante materie!

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Venture Capital is eigenlijk Weeg Kapitaal - Henny van der Pluijm

  1. 1. Create a virtual track record How 21st Century entrepreneurial techniques help start-ups attract venture capital - Henny van der Pluijm
  2. 2. Short Bio Henny1987. MBA and Master psychology1987. Started 1st company1988. Severe family problems1989: Exhausted, end of company1990. Job, project manager1991 – 1992: Valley of death1992 – 1998: 2nd company: Business and ICTjournalist (self employed)1998 – 2010: Launch magazine, ICT industryanalist, VC analist2001 – 2012: Publisher at
  3. 3. What is venture capital? The word “Venture” is untranslatable. 4 Critical elements of “classic” venture capital Risk taking Delayed pay day for the investor The investor uses his own money Personal involvement of the investor is key to maximize chance of
  4. 4. What venture capital is not “Durfkapitaal”? - Suggests a form of capital where the secret is in daring to take risk. - Dutch government definition of “durfkapitaal” creates even more confusion. Venture capital is not a loan. “Risicokapitaal”? Stresses risk taking per
  5. 5. Right Dutch translation of venture capital Waagkapitaal Afrikaans: waagkapitaal German:
  6. 6. Why this is important The investor does not like to take risks. Investing is an exercise in evaluation The investor evaluates the investment opportunity on the basis of experience, intellectual knowledge about financial ratio’s and intuition In other words, the investor “weighs” the opportunity That is a process in itself and continues after
  7. 7. What does the investor weigh? Main factors: Amount needed Purpose of needed funds Experience of management team relevant to successful execution Possible exit strategies Track record of target company so far ROI and projected ROI The last two factors can be devastating for a
  8. 8. Cockpit
  9. 9. Company
  10. 10. What to do? . Create a virtual track record … ... by test selling minimum viable products (MVP’s) … … or no product at all. In other words, sell the product before
  11. 11. Track record -> Virtual track record Optimize marketing process before creation - measure conversion percentages every step of the process - optimize conversion by using techniques like A/B-splitting Purpose: - measure traction without committing much time and any capital - project ROI without having a track record - include your virtual ROI in your business
  12. 12. Want more detail? Since around 1995, the field of entrepreneurship has been enriched by self published books, written by entrepreneurs. . People like Michael Gerber, Thomas Stanley, Robert Kiyosaki, Brian Tracy, Guy Kawasaki, Tim Ferriss, Steven Blank, MJ
  13. 13. Popular entrepreneur books to take with a grain of salt “Blue Ocean Strategy.“ Contains good elements, but is a rehash of Michael Porter material. Your U.S. competitor who knows Porter will be 15 years ahead of you. “Business model Generation” Book written by consultants to be applied in large
  14. 14. Books by serial entrepreneurs Entrepreneurship as a science The Four Steps to the Epiphany – Steven G. Blank The Lean Startup – Eric Ries The Four Hour Work Week – Tim Ferriss Built to sell – John Warrilow The Millionaire Fastlane – MJ DeMarco MJ DeMarco: virtual Nobel prize winner entrepreneurship (His book TMF is a must read)
  15. 15. Takeaways Entrepreneurial success is not an accident Entrepreneurial investors know this It’s all about weighing, measuring and steering Dutch translations of venture capital confuse the issue Start-ups have no track record, but … 21st Century technology can compensate for that Your virtual track record can be your passport to
  16. 16. Productions