Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Novel (preservation) Technologies    How to start with R&D: fully integrated pre-NPD           projects to learn and asses...
TOP - Value based knowledge company       NT     Applications   (food products)     TOP                     ir. Wouter de ...
TOP - Value based knowledge company                Efficient              (lower cost)                                    ...
TOP - Value based knowledge company  More Value(new markets)            NT                                Better quality  ...
TOP - Value based knowledge company  More Value         Efficient(new markets)      (lower cost)                          ...
TOP - Value based knowledge company                            •   Small scale experiments                            •   ...
TOP - Value based knowledge company  Food technology                   Marketing & Branding  Shelf-Life                   ...
TOP - Value based knowledge company• Managing Director & Co-owner of TOP• 25 persons : BSc / MSc / PhD professionals.• Bus...
TOP - Value based knowledge company   WUR                                NIZO                                TOP b.v.Publi...
TOP - Value based knowledge company• Food Design• Process Development• Innovation Management                ir. Wouter de ...
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
Summary - The whole AMAP concept                       RR O2                         transmission                         ...
TOP - Value based knowledge company                       Cheaper ?                     (same product)                 Rar...
TOP - Value based knowledge company                             Mark Bittman (The New York Times) :                       ...
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
How new preservation will change the industry                                         >> 2 months Longer shelf-life:      ...
How new preservation will change the industry                                       >> 2 months     Quality               ...
TOP - Value based knowledge company                                           www.topwiki.nl                ir. Wouter de ...
Partners – PP with Pascalisation (e.g. tolling)                   ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   ©...
Partners – CWP with PurePulse (PEF 2.0)                 ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
TOP - Value based knowledge company                ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
Food Innovation: single, double, triple innovations  Context   Product   Proces           Ingredient      Typering innovat...
Food Innovation: single, double, triple innovations  Context   Product   Proces           Ingredient      Typering innovat...
TOP - Value based knowledge company  Food technology                   Marketing & Branding  Shelf-Life                   ...
ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
ir. Wouter de Heij +31.6.55765772   -   TOP b.v.   -   © 2012
Upcoming SlideShare
Loading in …5
×

NT and NPD - Start with integrated labjams

472 views

Published on

  • Be the first to comment

NT and NPD - Start with integrated labjams

  1. 1. Novel (preservation) Technologies How to start with R&D: fully integrated pre-NPD projects to learn and assess NTWouter de HeijCEO TOP b.v.Red, pink, and orange can mix ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  2. 2. TOP - Value based knowledge company NT Applications (food products) TOP ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  3. 3. TOP - Value based knowledge company Efficient (lower cost) Cheaper ? (same product) Rarely NT NT Applications (food products) TOP ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  4. 4. TOP - Value based knowledge company More Value(new markets) NT Better quality More expensive Applications (food products) Positioning! TOP TFA TFA ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  5. 5. TOP - Value based knowledge company More Value Efficient(new markets) (lower cost) Cheaper ? (same product) Rarely NT NT Better quality More expensive Applications (food products) Positioning! TOP TFA TFA ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  6. 6. TOP - Value based knowledge company • Small scale experiments • Multi-disciplinary approach • Focus on Novel Product Dev. • Use NT knowledge available • Development i.s.o. research NT • Labjams (www.topfoodlab.nl) Applications (food products) TOP TFA ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  7. 7. TOP - Value based knowledge company Food technology Marketing & Branding Shelf-Life Communication Food Design . NPD Positioning Food Safety Food Trends & Research “All Natural” www.foodforfood.info ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  8. 8. TOP - Value based knowledge company• Managing Director & Co-owner of TOP• 25 persons : BSc / MSc / PhD professionals.• Business oriented R&D&I service provider• 60% (fresh-convenience) food producers, 40% equipment manufacturers (OEMs)• Novel technology @ industry scale• „Real‟ food applications & Introduction‟s ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  9. 9. TOP - Value based knowledge company WUR NIZO TOP b.v.Public & Basic Research Private R&D Private R&D&IJuniors Mixed Only seniorsPublications + Report Prototype + Report IP, 0-serie, pre-launch6000 FTE 150 FTE 25 FTE + 50 FTE135-199 euro/hr 135-165 euro/hr 110-130 euro/hrOnly labs Also pilot-plant Small factories Fresh Convenience Double Secrecy ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  10. 10. TOP - Value based knowledge company• Food Design• Process Development• Innovation Management ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  11. 11. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  12. 12. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  13. 13. Summary - The whole AMAP concept RR O2 transmission 2 1 Just do it! 3 Produce packed in tailor madelaserperforated film Laser with OTR control ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  14. 14. TOP - Value based knowledge company Cheaper ? (same product) Rarely NT ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  15. 15. TOP - Value based knowledge company Mark Bittman (The New York Times) : “Finally, Fake Chicken Worth Eating” ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  16. 16. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  17. 17. How new preservation will change the industry >> 2 months Longer shelf-life: Quality Pascalisatie Taste Health PurePulse Nutrition < 10 daysAMAP & PermaChill Shelf Life (days or months) ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  18. 18. How new preservation will change the industry >> 2 months Quality Better Quality Taste PATS Health Nutrition < 10 days RF-inpack IQD / mild drying …… Shelf Life (days or months) ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  19. 19. TOP - Value based knowledge company www.topwiki.nl ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  20. 20. Partners – PP with Pascalisation (e.g. tolling) ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  21. 21. Partners – CWP with PurePulse (PEF 2.0) ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  22. 22. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  23. 23. Food Innovation: single, double, triple innovations Context Product Proces Ingredient Typering innovatie % nu Current none: Roll-out, training, 40% optimalisation Current New Substitution 10% Current Current Process improvement 15% New New Concurrent engineering 5% Current Current Gold digging 5% Current New Innovative substitution 10% New 30% Current Process-product 10% innovation New New New System innovation 5% ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  24. 24. Food Innovation: single, double, triple innovations Context Product Proces Ingredient Typering innovatie % nu Current none: Roll-out, training, 40% optimalisation Current New Substitution 10% Current Current Process improvement 15% New New Concurrent engineering 5% Current Current Gold digging 5% Current New Innovative substitution 10% New 30% Current Process-product 10% innovation New New New System innovation 5% ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  25. 25. TOP - Value based knowledge company Food technology Marketing & Branding Shelf-Life Communication Food Design . NPD Positioning Food Safety Food Trends & Research “All Natural” www.foodforfood.info ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  26. 26. ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  27. 27. ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  28. 28. ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  29. 29. ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012

×