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"... any business enterprise has two - and only these two - basic functions: marketing and innovation"<br />(Drucker 1954)...
Outline <br />Open Innovation @ TOP<br />Market trends<br />Final remarks<br />
TOP – types of services<br />Food Design<br />ProcessDevelopment<br />Innovation Management<br />
TOP – indicators<br />Worldwide (& Jeff B.)<br /> Producers (60%) & Equipment (40%)<br />Disruptiveinnovations<br />Shelf-...
TOP – Technology platforms<br />Pascalisation (HPP)<br />PurePulse (PEF)<br />AMAP (+laser+rr+scavangers)<br />Mild & Quic...
TOP ltd. - Value based knowledge company<br />
TOP ltd. - Value based knowledge company<br />
RF heating @ 1500 kg per hour<br />
TOP ltd. - Value based knowledge company<br />
TOP ltd. - Value based knowledge company<br />
TOP ltd. - Value based knowledge company<br />
Outline <br />Open Innovation @ TOP<br />Market trends<br />Final remarks<br />
Global Launches (2009) – Top 15 Countries <br />Search criteria’s:Fruits & Vegetables, Ready Meals & Meal Components (Main...
Global Launches (2009) – Top 15 Countries <br />Search criteria’s:Fruits & Vegetables, Ready Meals & Meal Components (Main...
 <br /> <br />Mainstream fresh-cut vegetables<br />
More complex ready (salad) meals<br />
Creating Restaurant Experience At Home<br />US: Signature Cafe Broccoli Cheddar Au Gratin Side Dish. Fully cooked. Ready-i...
Cooking for One<br />The Nederlands (2005) <br /><ul><li> 7 millionhouseholds
 2,4 million single personhouseholds (34,4%), </li></ul>Estimation 2030 (De Jong)<br />- 3,4 millions.p.hh.<br />Netherlan...
Fresh-cut fruit salads<br />
Positioning Analysis: Positioning Category<br />51% of the Fruit are launched with convenience positioning such as fork in...
MarketAnalysis: Top 15 Countries (fruit)<br />
MarketAnalysis: Top 15 Countries (fruit)<br />
Luxurious fruit cups (single serving) <br />
More Snacking Varieties <br />US: Ready Pac Apple, Granola & Yogurt Snack Pac<br />US: Ready Pac Apple, Granola & Cinnamon...
Healthier On the Go Snacking<br />UK: Boots Delicious Strawberry & CremeFraiche. Claims:<br /><ul><li>Free from hydrogenat...
No artificial colors and flavors
This pot uses 50% recycled plastic</li></ul>Netherlands: Hema Fruit Verse : Green Apple Slices<br />
Flavour Analysis: Primary Flavour<br />
Outline <br />Open Innovation @ TOP<br />Market trends<br />Final remarks<br />
Somedifferences USA<br />USA : - Chlorinatedwashing- Integration farmer & processor - 2 - 4oC chilledfoodchain.- 10 - 14 d...
2.0 hr<br />6.0 hr<br />
2.0 hr<br />6.0 hr<br />
Butcertification ….<br />Whowilljoin?<br />
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Fresh convenience londen 2010

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Fresh convenience londen 2010

  1. 1. "... any business enterprise has two - and only these two - basic functions: marketing and innovation"<br />(Drucker 1954)<br />
  2. 2. Outline <br />Open Innovation @ TOP<br />Market trends<br />Final remarks<br />
  3. 3. TOP – types of services<br />Food Design<br />ProcessDevelopment<br />Innovation Management<br />
  4. 4. TOP – indicators<br />Worldwide (& Jeff B.)<br /> Producers (60%) & Equipment (40%)<br />Disruptiveinnovations<br />Shelf-life & Qualityimprovement<br />
  5. 5. TOP – Technology platforms<br />Pascalisation (HPP)<br />PurePulse (PEF)<br />AMAP (+laser+rr+scavangers)<br />Mild & Quickheating (RF, MW) <br />
  6. 6. TOP ltd. - Value based knowledge company<br />
  7. 7. TOP ltd. - Value based knowledge company<br />
  8. 8. RF heating @ 1500 kg per hour<br />
  9. 9. TOP ltd. - Value based knowledge company<br />
  10. 10. TOP ltd. - Value based knowledge company<br />
  11. 11. TOP ltd. - Value based knowledge company<br />
  12. 12. Outline <br />Open Innovation @ TOP<br />Market trends<br />Final remarks<br />
  13. 13. Global Launches (2009) – Top 15 Countries <br />Search criteria’s:Fruits & Vegetables, Ready Meals & Meal Components (Main Dishes, Meal Kits, Prepared Salads, Ready Meals)<br />Global Launches Tracked by Innova Market Insights in 2009<br />
  14. 14. Global Launches (2009) – Top 15 Countries <br />Search criteria’s:Fruits & Vegetables, Ready Meals & Meal Components (Main Dishes, Meal Kits, Prepared Salads, Ready Meals)<br />Global Launches Tracked by Innova Market Insights in 2009<br />
  15. 15.  <br /> <br />Mainstream fresh-cut vegetables<br />
  16. 16. More complex ready (salad) meals<br />
  17. 17. Creating Restaurant Experience At Home<br />US: Signature Cafe Broccoli Cheddar Au Gratin Side Dish. Fully cooked. Ready-in-minutes.<br />US: Sweet Tomatoes & Souplantation<br />
  18. 18. Cooking for One<br />The Nederlands (2005) <br /><ul><li> 7 millionhouseholds
  19. 19. 2,4 million single personhouseholds (34,4%), </li></ul>Estimation 2030 (De Jong)<br />- 3,4 millions.p.hh.<br />Netherlands; Albert Heijncookingfor 1<br />
  20. 20. Fresh-cut fruit salads<br />
  21. 21. Positioning Analysis: Positioning Category<br />51% of the Fruit are launched with convenience positioning such as fork included, fruit-to-go packs , sliced, diced etc.<br />No additives/preservatives preferences shows the consumers approach towards the natural and organic products.<br />
  22. 22. MarketAnalysis: Top 15 Countries (fruit)<br />
  23. 23. MarketAnalysis: Top 15 Countries (fruit)<br />
  24. 24. Luxurious fruit cups (single serving) <br />
  25. 25. More Snacking Varieties <br />US: Ready Pac Apple, Granola & Yogurt Snack Pac<br />US: Ready Pac Apple, Granola & Cinnamon Dip Snack Pac<br />
  26. 26. Healthier On the Go Snacking<br />UK: Boots Delicious Strawberry & CremeFraiche. Claims:<br /><ul><li>Free from hydrogenated fats
  27. 27. No artificial colors and flavors
  28. 28. This pot uses 50% recycled plastic</li></ul>Netherlands: Hema Fruit Verse : Green Apple Slices<br />
  29. 29. Flavour Analysis: Primary Flavour<br />
  30. 30. Outline <br />Open Innovation @ TOP<br />Market trends<br />Final remarks<br />
  31. 31. Somedifferences USA<br />USA : - Chlorinatedwashing- Integration farmer & processor - 2 - 4oC chilledfoodchain.- 10 - 14 daysshelflife (desire to increasequality) <br />Europe :- Chlorinatednotallowed- 6 - 7 (10) oCchilledfoodchain- More complex convenienceproducts- 7 - 8 daysshelflife (desire to extendshelflife)<br />
  32. 32. 2.0 hr<br />6.0 hr<br />
  33. 33. 2.0 hr<br />6.0 hr<br />
  34. 34. Butcertification ….<br />Whowilljoin?<br />
  35. 35.
  36. 36. Some examples of “neue kombinationen”<br />Fresh(cut) andlongershelf-life (mild preservation)<br /> Low CO2andexoticfoods<br />Fresh(cut) andA-brand<br /> Multinationals andchilledfoodchains<br />Outsourcing design and R&D andcreatinginternalvalue<br />Foodtechnologyandcreativity (food design) & sales<br />Individualproductsandmassproduction<br />
  37. 37. wdeheij.blogspot.com<br /> twitter.com/deheij<br /> www.top-bv.nl<br /> www.slideshare.net/deheij<br />

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