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WHAT SMARTPHONE  USERS WANT?
1. the user is...2. he likes this device more3. this operating system is better4. he uses the phone for...5. these users p...
... and the user is
www.evolvedata.com                                                                                             Age       5...
www.evolvedata.comDEVICEbrand              Source: Comscore
www.evolvedata.comOS                          5%                      Microsoft      16%     BlackBerry                   ...
www.evolvedata.com                                     ...the phone is USED for    72%                      44%           ...
www.evolvedata.comApps on my phone? Really?!                                 43%            38%            38%      29%   ...
www.evolvedata.comMobile Payments by Age    37%                35%                                  28%                   ...
www.evolvedata.com             Mobile payments by gender55%                       52%                                  47%...
www.evolvedata.com                                  Shopping      Only 16% of smartphone users shop from      their phone ...
Conclusions:The smartphone user is most probably younger than 46Android and Apples iOs are the safest bets in terms of ope...
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What smartphone users want?

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What smartphone users want?

  1. 1. WHAT SMARTPHONE USERS WANT?
  2. 2. 1. the user is...2. he likes this device more3. this operating system is better4. he uses the phone for...5. these users pay with the phone6. shopping with the phone7. conclusions
  3. 3. ... and the user is
  4. 4. www.evolvedata.com Age 53% 35% 22% 20% 3%Gen X (35-46) Young Boomers (47-56) Old Boomers(57-65) Silent Generation (66-74) G.I. Generation (+75) Source: PewInternet
  5. 5. www.evolvedata.comDEVICEbrand Source: Comscore
  6. 6. www.evolvedata.comOS 5% Microsoft 16% BlackBerry 46% ANDROID 28% APPLE Source: Comscore
  7. 7. www.evolvedata.com ...the phone is USED for 72% 44% 44% 33% 29% 29%Text messages Use of the browser Download apps Social netorks/ blogs P;ay games Listen to music Source: Comscore
  8. 8. www.evolvedata.comApps on my phone? Really?! 43% 38% 38% 29% May 2010 August 2011 Users who downloaded Users with apps preloaded apps to their phones to their phones Source:
  9. 9. www.evolvedata.comMobile Payments by Age 37% 35% 28% 25% 25% 20% 16% yes 10% no Source: Federal 18 - 29 30 - 44 45 - 59 60+ Reserve Bank
  10. 10. www.evolvedata.com Mobile payments by gender55% 52% 47% 45% Female Male YES NO Source: Federal Reserve Bank
  11. 11. www.evolvedata.com Shopping Only 16% of smartphone users shop from their phone 16% 48% 48% of smartphone users engage in comparison-shopping with the help of theirSource: Federal Reserve Bank phones
  12. 12. Conclusions:The smartphone user is most probably younger than 46Android and Apples iOs are the safest bets in terms of operating systemsYounger women are more prone to buy/ shop with the mobileThough only a small percent (16%) of smartphone users buy with theirphone, beware! they do change their buying decision with the help of thephone www.evolvedata.com

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