Influences and Intentions 2 by Deanna Hammond-Blackburn
After looking through the Target Audience Research Survey
results, I decided that the music video should have shots of the band
playing in a studio setting. Most people wanted to see studio shots in
the video, so to cater for this while keeping to the narrative I intend to
use more close ups of the band members and instruments in
silhouette or shadow in order to keep to the dark and light theme.
The Target Audience results
also brought up the popularity
of a guitarist in the video. This
would be useful to include in my
video, there is a guitar part in the
song so this would fit in well.
The costume for our singer was
originally going to be quite casual and
indie, but after analyzing the results I
feel that we could take inspiration from
Mumford and Sons and dress our
singer in slightly more formal clothes; a
waistcoat with shirt. However the
costume doesn’t want to be too formal
so jeans would be appropriate.
In order to show the narrative of the
music video and link this in with the lyrics
I feel that a ‘hero prop’ would be effective.
As a group we decided a book would be a
good way of showing different
representations and showing different
symbolism. This then contributes more to
the concept element of the video which is
popular in our target audience.