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Luz & Cor

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Apresentação sobre Teoria da Luz e cor. Publicidade e Propaganda. 1º COS 2010 - Unirondon, Cuiabá-MT.

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Luz & Cor

  1. 1. UNIRONDON - Publicidade
  2. 2. LUZ E COR <ul><li>Introdução </li></ul><ul><li>Ali Hasan ibn al-Haithm </li></ul><ul><li>Isaac Newton </li></ul>
  3. 3. LUZ E COR <ul><li>Introdução </li></ul><ul><ul><li>Babilônios e Egípicios </li></ul></ul><ul><ul><li>Empédocles (492 – 432 a.C ) “o vermelho (relacionado ao ar), o verde amarelado (ligado à terra), o branco (fogo) e o preto (água), e que a cor dos objetos era fruto da mistura destes quatro elementos.” </li></ul></ul>
  4. 4. LUZ E COR <ul><li>Introdução </li></ul><ul><ul><li>Demócrito ( 460 – 360 a.C ) </li></ul></ul><ul><ul><ul><li>Afirmava que cor de um objeto era resultado da forma de seus átomos. </li></ul></ul></ul><ul><ul><ul><li>“ o branco, por exemplo, resultava da proliferação de átomos suaves e redondos; o preto era resultado dos átomos desarrumados e não homogêneos.” </li></ul></ul></ul>
  5. 5. LUZ E COR <ul><li>Ali Hasan ibn al-Haithm </li></ul><ul><ul><li>Alhazen ( 965 – 1040 d.C. ) </li></ul></ul><ul><ul><ul><li>Descobertas em relação a luz e a cor; </li></ul></ul></ul><ul><ul><ul><li>Intromissão e Extromissão; </li></ul></ul></ul><ul><ul><ul><li>Dissecações do olho humano e diversas pesquisas permitiram que ele definir os princípios ópticos que regem seu funcionamento, sendo o primeiro a registrar o fenômeno da refração. </li></ul></ul></ul>
  6. 6. LUZ E COR <ul><li>Ali Hasan ibn al-Haithm </li></ul><ul><ul><li>Lei da Refração. </li></ul></ul><ul><ul><li>Quando um raio de luz passa de um meio para outro, a sua velocidade muda, sofrendo, em conseqüência, um desvio na sua direção de propagação; a esse fenômeno dá-se o nome de refração da luz. </li></ul></ul>
  7. 10. LUZ E COR <ul><li>Isaac Newton (1642-1727) </li></ul><ul><ul><li>Primas – Refração e Cor </li></ul></ul><ul><ul><ul><li>Luz composta por seis cores: o vermelho, o laranja, o amarelo, o verde, o azul e o violeta. </li></ul></ul></ul><ul><ul><ul><li>A sétima cor, o azul marinho foi acrescido posteriormente de forma a reconciliar a teoria das cores com a harmonia musical (sete notas). </li></ul></ul></ul>
  8. 11. SEM LUZ NÃO EXISTE COR
  9. 19. COR / LUZ – CORES PRIMÁRIAS R ED G REEN B LUE
  10. 20. COR / PIGMENTO – SÍNTESE SUBTRATIVA
  11. 23. CIANO C De origem grega Kyanós (em português Ciano ), que significa o azul esverdeado da costa dos mares da Grécia, palavra citada em vários poemas gregos
  12. 24. MAGENTA M Batalha em 1860 na cidade italiana do mesmo nome
  13. 25. YELOW Y AMARELO
  14. 26. PRETO K BLACK KEY
  15. 28. CORES PRIMÁRIAS <ul><li>Cores-Pigmento </li></ul><ul><ul><li>“ Nas cores pigmento opacos, as primárias são: vermelho, amarelo e azul. (...) Nas artes gráficas, e para todos os que utilizam cor-pigmento transparente, ou por transparência em retículas, as cores primárias são: magenta, amarela e cian”. </li></ul></ul>
  16. 29. LUZ E COR <ul><li>Cores-Pigmento </li></ul><ul><ul><li>Primárias: Ciano, magenta e amarelo; </li></ul></ul><ul><ul><li>Secundárias: Vermelho, Verde e Violeta. </li></ul></ul>
  17. 31. LUZ E COR <ul><li>Cores-Pigmento </li></ul><ul><ul><li>Síntese Subtrativa </li></ul></ul>Reflete todas, objeto branco. Absorve verde e vermelho, reflete o azul, objeto azul. Absorve o azul, o verde e o vermelho, objeto preto.
  18. 32. LUZ E COR <ul><li>Cores-Pigmento </li></ul><ul><ul><li>Disco de Cores Subtrativa </li></ul></ul>
  19. 33. CORES LUZ <ul><ul><li>“ A imagem da tela de um monitor (de TV ou de computador) é constituída de pontos (pixels) tripartidos com faixas de cada uma das cores-luz primárias. Uma área de imagem em amarelo, por exemplo, é formada pelos pixels em que as faixas vermelha e verde estão acesas e a faixa azul apagada”. </li></ul></ul>
  20. 34. LUZ E COR <ul><li>Cores-Luz </li></ul><ul><ul><li>Cores Primárias: Vermelho, Verde e Azul; </li></ul></ul><ul><ul><li>Cores Secundárias: Ciano, Amarelo, Violeta (Magenta) </li></ul></ul><ul><ul><li>Sistema RGB </li></ul></ul>
  21. 35. LUZ E COR <ul><li>Cores-Luz </li></ul><ul><ul><li>Síntese Aditiva </li></ul></ul>
  22. 40. CORES ANÁLOGAS as cores análogas são da mesma cor em tons diferentes.
  23. 41. HARMONIA ANÁLOGA (+) são tão fáceis de criar quanto as monocromáticas, no entanto são mais ricas. (-) Um esquema de cores análogas carece de cor de contraste . Não é uma harmonia tão vibrante como a harmonia de complementares.
  24. 42. HARMONIA COMPLEMENTAR (+) A harmonia de contraste oferece uma combinação de alto contraste ideal para atrair a máxima atenção do espectador. (-) Este esquema é mais difícil de balançar que os esquemas análogos ou monocromáticos.
  25. 43. C O R CARACTERÍSTICAS E QUALIDADES
  26. 44. MATIZ OU TOM Por exemplo amarelo, verde, violeta, vermelho, etc. são tons ou matizes. Para se mudar o tom ou matiz de uma cor, acrescenta-se outro tom, assim, obtemos diferentes gradações ou tonalidades
  27. 45. SATURAÇÃO Obtemos novas cores com distintas características que se desprendem da quantidade de luz (branco), sombra (preto); Isto determina o grau ou valor da cor, o seu fator de luminosidade ou escala tonal…
  28. 46. MATIZ = PUREZA SATURAÇÃO = INTENSIDADE medida de sua pureza
  29. 49. PERCEPÇÃO DA C O R
  30. 58. “ Estou verde de fome.” “ Ele está roxo de frio.” “ Fiquei branca de susto.”
  31. 64. TESE DE MESTRADO INFLUÊNCIA PSICOLÓGICA DAS CORES <ul><li>WWW.MARIACLAUDIACORTES.COM </li></ul>
  32. 65. <ul><li>Rede Social para usuários de CORES: </li></ul><ul><li>http://www. colourlovers.com </li></ul><ul><li>Harmonia das Cores </li></ul><ul><li>http://www.amopintar.com/harmonia-das-cores </li></ul><ul><li>Google color browser </li></ul><ul><li>http://code.google.com/p/colorbrowser/ </li></ul>Sites Interessantes

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