Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Creative Modeling for Technology Visionaries Qualitative & Simplified Quantitative Modeling for Product Creation Module 7:...
Engineering Creativity as Visual <ul><li>Modern engineering education hung up on science and math. </li></ul><ul><li>Impor...
Roadmap <ul><li>Napkintalk & napkinthink. </li></ul><ul><li>Ferguson’s distinction between engineer and artisan. </li></ul...
Napkintalk <ul><li>Napkintalk/think:  2 engineers in a  restaurant. </li></ul><ul><li>Ode to the paper  napkin:  http://ww...
Drawing as Distinction  <ul><li>Ferguson makes distinction between artisans and engineers on the  basis  of engineer’s dra...
Short History of Demise of Drawing <ul><li>World War2 mobilized engineers and scientists on war effort. </li></ul><ul><li>...
Why Visual Thinking Matters <ul><li>Four good reasons: </li></ul><ul><ul><li>Every pen stroke a creation. </li></ul></ul><...
Every Mark of Pen Creates <ul><li>For most people, most common creative act is to put pen to paper. </li></ul><ul><li>Writ...
Learning to See & Represent <ul><li>Brains have become symbolically dominated, but need to get in touch with what is. </li...
Upside Down Exercise <ul><li>Take exercise sheet. </li></ul><ul><li>Half class right side up. </li></ul><ul><li>Half class...
What’s the Point? <ul><li>Upside down  drawings tend to  be better. </li></ul><ul><li>Less “symbol”  thinking. </li></ul><...
More Typical Sketch <ul><li>Useful  ≠ work of art. </li></ul><ul><li>Engineers represent designs w/ sketches. </li></ul><u...
Diagramming <ul><li>Sketching is about representing things. </li></ul><ul><li>Diagramming is about representing concepts a...
Organizational Chart <ul><li>Boxes represent roles & people. </li></ul><ul><li>Lines represent reporting relationship. </l...
Social Network <ul><li>Who is links to whom in the blogosphere? </li></ul><ul><li>Other relationships. </li></ul><ul><li>C...
Flow Chart <ul><li>Lays out procedure or process in step-by-step manner. </li></ul><ul><li>Activities & decisions. </li></...
System Dynamics Diagram <ul><li>Grew out of Jay Forester’s work. </li></ul><ul><li>Qualitative use of control theory. </li...
System Dynamics Diagram Jay W. Forrester (b. 1918)
Schedules <ul><li>Types: </li></ul><ul><ul><li>CPM: critical path methods. </li></ul></ul><ul><ul><li>PERT: program evalua...
PERT Chart <ul><li>Arc as activity. </li></ul>
Bar Chart or Gantt Chart
Ishikawa or Fishbone Diagram <ul><li>Look for root causes of difficulty. </li></ul><ul><li>Descriptive of problem difficul...
Orbit Diagrams <ul><li>Inside to outside. </li></ul><ul><li>Drawn wrt insider. </li></ul><ul><li>Example: DISCUS. </li></u...
Venn Diagram <ul><li>Explicit representation of overlap or intersection. </li></ul><ul><li>John Venn introduced 1881. </li...
Architectural Layers
Back to Aristotelian Data Mining <ul><li>Have different dimensions of product/customer/org space from ADM. </li></ul><ul><...
Quad Chart
Stokes Quadrants <ul><li>D. E. Stokes (1997).  Pasteur's Quadrant: Basic Science and Technological Innovation.  Washington...
Positioning Diagram <ul><li>From discrete to continuous. </li></ul><ul><li>Often used in marketing to explore notion of ni...
Radar Diagram <ul><li>Multiple dimensions. </li></ul><ul><li>Useful to measure wrt ideal. </li></ul><ul><li>Quality exampl...
Bottom Line <ul><li>Visual thinking is a companion to verbal thinking for the engineer. </li></ul><ul><li>Perhaps even mor...
Upcoming SlideShare
Loading in …5
×

Napkintalk

2,408 views

Published on

Module 7 from Creative Modeling for Tech Visionaries: Napkintalk

Published in: Technology, Business

Napkintalk

  1. 1. Creative Modeling for Technology Visionaries Qualitative & Simplified Quantitative Modeling for Product Creation Module 7: Napkintalk David E. Goldberg University of Illinois at Urbana-Champaign Urbana, Illinois 61801 [email_address]
  2. 2. Engineering Creativity as Visual <ul><li>Modern engineering education hung up on science and math. </li></ul><ul><li>Importance of language. </li></ul><ul><li>Much engineering creativity is visual. </li></ul><ul><li>Ability to think visually important in early stages of product development. </li></ul><ul><li>Visual thinking often key to category creation and enhancement. </li></ul>
  3. 3. Roadmap <ul><li>Napkintalk & napkinthink. </li></ul><ul><li>Ferguson’s distinction between engineer and artisan. </li></ul><ul><li>Learning to see & the mind’s eye. </li></ul><ul><li>Sketches: representation of what is or what should be. </li></ul><ul><li>Diagrams: representation of thoughts or abstractions and their relationships. </li></ul><ul><li>Quad charts: conceptual dimensions in 2D. </li></ul>
  4. 4. Napkintalk <ul><li>Napkintalk/think: 2 engineers in a restaurant. </li></ul><ul><li>Ode to the paper napkin: http://www.elecdesign.com/Articles/Index.cfm?AD=1&AD=1&ArticleID=4588 </li></ul><ul><li>Napkin goes back and forth. </li></ul><ul><li>Deconstruct: </li></ul><ul><ul><li>Social process. </li></ul></ul><ul><ul><li>Verbal exchange (dialectic). </li></ul></ul><ul><ul><li>Visual exchange of sketched images. </li></ul></ul>
  5. 5. Drawing as Distinction <ul><li>Ferguson makes distinction between artisans and engineers on the basis of engineer’s drawing and artisan’s lack! </li></ul><ul><li>Design is a contingent process. </li></ul><ul><li>Visual thinking is important throughout. </li></ul><ul><li>Engineering education also involved shop classes. </li></ul><ul><li>Hands dirty & understood connection between drawings and things made. </li></ul>
  6. 6. Short History of Demise of Drawing <ul><li>World War2 mobilized engineers and scientists on war effort. </li></ul><ul><li>Led by engineer, Vannevar Bush. </li></ul><ul><li>The Endless Frontier created NSF and devaluation of visual thinking began. </li></ul><ul><li>Few electrical engineers or computer scientists take engineering graphics. </li></ul><ul><li>Other disciplines dropping it. </li></ul><ul><li>Sketching a lost art. </li></ul>Vannevar Bush (1890-1974)
  7. 7. Why Visual Thinking Matters <ul><li>Four good reasons: </li></ul><ul><ul><li>Every pen stroke a creation. </li></ul></ul><ul><ul><li>Represent world as it is. </li></ul></ul><ul><ul><li>Create world that might be. </li></ul></ul><ul><ul><li>Enhance thought process by representing thoughts and relationships between them in pictures. </li></ul></ul>
  8. 8. Every Mark of Pen Creates <ul><li>For most people, most common creative act is to put pen to paper. </li></ul><ul><li>Writing a word or sketching a figure creates something that did not exist. </li></ul><ul><li>By definition, a creative act. </li></ul><ul><li>Think of pens and pencils as creative tools. </li></ul><ul><li>Buy them, try different ones. </li></ul><ul><li>Find some favorites. </li></ul>
  9. 9. Learning to See & Represent <ul><li>Brains have become symbolically dominated, but need to get in touch with what is. </li></ul><ul><li>Drawing class a place to start. </li></ul><ul><li>Exercises from Betty Edwards. </li></ul>
  10. 10. Upside Down Exercise <ul><li>Take exercise sheet. </li></ul><ul><li>Half class right side up. </li></ul><ul><li>Half class up side down. </li></ul><ul><li>Take short period to draw line drawing. </li></ul><ul><li>No tracing. </li></ul>
  11. 11. What’s the Point? <ul><li>Upside down drawings tend to be better. </li></ul><ul><li>Less “symbol” thinking. </li></ul><ul><li>Good results after 5 days of training. </li></ul><ul><li>You can learn to see and draw what you see. </li></ul>
  12. 12. More Typical Sketch <ul><li>Useful ≠ work of art. </li></ul><ul><li>Engineers represent designs w/ sketches. </li></ul><ul><li>Convey conception or idea of invention. </li></ul><ul><li>Example Edison’s 1877 conception of the phonograph. </li></ul>
  13. 13. Diagramming <ul><li>Sketching is about representing things. </li></ul><ul><li>Diagramming is about representing concepts and their relationships. </li></ul><ul><li>What is being represented: people, activities, terms, concepts, combination?. </li></ul><ul><li>Prescriptive vs. descriptive vs. hybrid. </li></ul><ul><li>Form of representation: graph or other form. </li></ul><ul><li>People </li></ul><ul><ul><li>Organizational chart </li></ul></ul><ul><ul><li>Social networks </li></ul></ul><ul><li>Activities </li></ul><ul><ul><li>Flow/process charts </li></ul></ul><ul><ul><li>Schedules </li></ul></ul><ul><ul><li>Systems dynamics </li></ul></ul><ul><ul><li>Fishbone </li></ul></ul><ul><li>Ideas & terms </li></ul><ul><ul><li>Orbits </li></ul></ul><ul><ul><li>Layers </li></ul></ul><ul><ul><li>Venn diagram </li></ul></ul><ul><ul><li>Semantic nets </li></ul></ul><ul><ul><li>Quadrants </li></ul></ul><ul><ul><li>Positioning diagrams </li></ul></ul>
  14. 14. Organizational Chart <ul><li>Boxes represent roles & people. </li></ul><ul><li>Lines represent reporting relationship. </li></ul><ul><li>Generally hierarchical. </li></ul><ul><li>Prescriptive. </li></ul>East Bay Municipal Utility District
  15. 15. Social Network <ul><li>Who is links to whom in the blogosphere? </li></ul><ul><li>Other relationships. </li></ul><ul><li>Can move in quantitative direction here. </li></ul><ul><li>Descriptive. </li></ul>
  16. 16. Flow Chart <ul><li>Lays out procedure or process in step-by-step manner. </li></ul><ul><li>Activities & decisions. </li></ul><ul><li>Oftentimes simple linear process flow. </li></ul><ul><li>Can be prescriptive or descriptive. </li></ul>
  17. 17. System Dynamics Diagram <ul><li>Grew out of Jay Forester’s work. </li></ul><ul><li>Qualitative use of control theory. </li></ul><ul><li>Consider structure of feedback loops to think qualitatively about system response. </li></ul>
  18. 18. System Dynamics Diagram Jay W. Forrester (b. 1918)
  19. 19. Schedules <ul><li>Types: </li></ul><ul><ul><li>CPM: critical path methods. </li></ul></ul><ul><ul><li>PERT: program evaluation and review technique. </li></ul></ul><ul><ul><li>Gantt or bar chart: visual representation of schedule. </li></ul></ul><ul><li>Precedence descriptive, timing prescriptive. </li></ul>
  20. 20. PERT Chart <ul><li>Arc as activity. </li></ul>
  21. 21. Bar Chart or Gantt Chart
  22. 22. Ishikawa or Fishbone Diagram <ul><li>Look for root causes of difficulty. </li></ul><ul><li>Descriptive of problem difficulty. </li></ul><ul><li>Purpose: diagnosis & prevention. </li></ul><ul><li>Quality management keen on visual representation. </li></ul>
  23. 23. Orbit Diagrams <ul><li>Inside to outside. </li></ul><ul><li>Drawn wrt insider. </li></ul><ul><li>Example: DISCUS. </li></ul><ul><li>Prescriptive. </li></ul>
  24. 24. Venn Diagram <ul><li>Explicit representation of overlap or intersection. </li></ul><ul><li>John Venn introduced 1881. </li></ul>VennDiagram.ppt Link to image
  25. 25. Architectural Layers
  26. 26. Back to Aristotelian Data Mining <ul><li>Have different dimensions of product/customer/org space from ADM. </li></ul><ul><li>Consider theory or experiments in two or more dimensions at a time. </li></ul><ul><li>Types: </li></ul><ul><ul><li>Quadrants </li></ul></ul><ul><ul><li>Positioning diagrams </li></ul></ul><ul><ul><li>Radar diagrams </li></ul></ul>
  27. 27. Quad Chart
  28. 28. Stokes Quadrants <ul><li>D. E. Stokes (1997). Pasteur's Quadrant: Basic Science and Technological Innovation. Washington, DC: Brookings Institution Press. </li></ul>
  29. 29. Positioning Diagram <ul><li>From discrete to continuous. </li></ul><ul><li>Often used in marketing to explore notion of niche. </li></ul><ul><li>Un- or under-exploited market opportunities. </li></ul>Econobox Luxury Price Conservative Sporty Lifestyle American Family Sedans German Sports Sedans
  30. 30. Radar Diagram <ul><li>Multiple dimensions. </li></ul><ul><li>Useful to measure wrt ideal. </li></ul><ul><li>Quality example. </li></ul><ul><li>Point in n-space represented by pattern. </li></ul>http://www.mmo.org.tr/endustrimuhendisligi/2003_3/a_field_studyofmeasuring_dosyalar/image008.gif
  31. 31. Bottom Line <ul><li>Visual thinking is a companion to verbal thinking for the engineer. </li></ul><ul><li>Perhaps even more central to engineering thought. </li></ul><ul><li>Sketching to learn to see & invent. </li></ul><ul><li>Diagramming to relate concepts. </li></ul><ul><li>Variety of ways to do. </li></ul><ul><li>Quadrants tie verbal dimensions to the visual. </li></ul>

×