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NFT and Digital Economic System

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NFT and Digital Economic System

  1. 1. ”디지털 경제시스템으로서의 NFT 현재와 미래” 김종승 SK텔레콤 | 팀 리더
  2. 2. 2 I. What are NFTs? II. NFT Use Cases III. Current State of NFTs Market IV. Digital Community & NFTs V. The Future of NFTs
  3. 3. 3
  4. 4. 4 NFTs are unique items verified and secured by a blockchain. An NFT provides authenticity of origin, ownership, uniqueness(scarcity), and permanence for any particular item. There are standards that dictate what should and can be included in an NFT’s co de. NFTs on the Ethereum network are ERC721 or ERC1155 tokens. NFTs contain the following aspects: Name, Main content, Preview content, Description, Traits, Unlockable content, Ongoing royalty, Supply
  5. 5. 5
  6. 6. 6 발행플랫폼선택
  7. 7. 7 Scarcity Authenticity/ Recognition Social Interaction 희소성으로인한 가치 상승 기대 진본성에대한 열망과 타인으로부터 인정받고자하는 욕구 창작자에대한 후원/ 콜렉터간의 교류
  8. 8. 8 Digital Certificate Digital Representation NativeandPurely DigitalAssets Off-Chain상의 Physical Property에 대한 정품 인증서또는 품질 보증서 Off-Chain상에서 소유권이보장되는 디지털증명서 (Security Token과 유사) Off-Chain에 대한 의존 없이 On-Chain상에서 소유권이보장되는 디지털자산 Off-Chain과 On-Chain을 연결하는Oracle 전제 순수 On-Chain 자산
  9. 9. 9 ✓ Case 1) Authenticity 보장:짝퉁유통방지목적의진품증명/품질보증 ✓ Case 2) Digital Asset판매: 메타버스공간에서의디지털아이템발행(루이비통,버버리,구찌등)
  10. 10. 10 실물자산감정후 NFT로발행 (소유권보장)
  11. 11. 11 Axie Infinity ▪ 베트남스타트업스카이마비스가개발한대표적P2E(Play to Earn)* 게임 ▪ ‘삼성넥스트(삼성전자의투자자회사)’가1800억원 규모의시리즈B투자에참여 ▪ 초기 자금 100~150만원 필요(캐릭터구매),월 70-100만원 수익화가능 * P2E: ‘돈을벌수있는게임’으로서이용자들은자신의아이템을다른이용자에게팔고, 이를코인및현금으로교환하면서‘수익’창출
  12. 12. 12 Nifty Gateway ▪ Nifty Gatewayteamsup with Top artistsand brands to createcollections of limited edition, high quality Nifties, exclusively available on our platform. ▪ NiftyGatewayis alsoa centralized,USDbasedmarketplaceforbuyingandsellingNifties.
  13. 13. 13 Thenextevolutionin NFTsismovingfromstaticNFTsto dynamic NFTs— perpetualsmartcontractsthatuse oraclesto communicatewithandreactto externaldataandsystems.
  14. 14. 14 총거래액2Q대비656%성장
  15. 15. 15 주간최대10억불내외거래
  16. 16. 16 주간최대24.6만건거래
  17. 17. 17 주간최대15만건거래
  18. 18. 18 Collectables In-Game Items Entertainment Content •예술품,스포츠트레이딩 카드, 레고,스니커즈, NBA Top Shot, 자동차, 시계 등 •거래 규모 : $3,700억 (‘20년 기준, 글로벌) •게임 캐릭터스킨/옷/ 액세사리,캐릭터무기/방 패, 기타 소모품, 부동산소유권/사용권등 •거래 규모 : $500억 (‘20년 기준, 글로벌) •영상 클립, 음악,사진 등
  19. 19. 19 실물자산기반NFT (증권형토큰) 디지털자산기반 NFT(가상자산X)
  20. 20. 20 NFT시장리딩사업자 영역
  21. 21. 21 Open Marketplace Curated Marketplace Opensea Rarible Nifty Gateway SuperRare MakersPlace ✓ 글로벌1위(M/S90% 상회) ✓ 월거래액$3.4B 돌파(‘21.8기준) ✓기업가치$1.5B 로$100mil.투자유치(‘21.7기준) ✓ SocialNetwork ServiceModel(Follow 기능) ✓ RARIToken기반(GovernanceToken) ✓시리즈A투자유치(‘21.6) ✓ 아트컬렉션중심(유명아티스트/브랜드협력) ✓ 일반체크카드/신용카드/달러결제지원 ✓ 시드라운드투자유치(‘21.7) ✓ 갤러리수수료15%(1차 판매시),거래수수료3% ✓ 크리에이터로열티10%(판매시마다) ✓ 시리즈A투자유치(‘21.3) ✓ 서비스수수료15%,크리레이터로열티10% ✓ 디지털아티스트비플작가활동 ✓ 시리즈A투자유치(‘21.8) • 거래수수료2.5% • 누구나발행/구매 (즉시구매+경매) • 이더리움체인기반 • 수수료체계다양 • 허가받은크리에이터만 발행 가능 • 경매방식 • 이더리움체인기반
  22. 22. 22 Are NFTs Securities? 실물자산기반NFT의경우증권으로해석가능 (자산처분시 발생하는수익배당이있을경우→ 투자계약증권) Fractional NFTs 분할소유/배당을지원하는토큰의경우도증권으로해석가능 Intellectual Property Rights and NFTs NFT를구매하는것과해당NFT의Copyright을 구매하는것은별개
  23. 23. 23 Art & Identity Theft Wash Trading Environmental Damage
  24. 24. 24 Creator Story-teller Collector Story-Transmitter Creator – Collector Social Interaction (StorySharing, Branding) Connection/ Social Solidarity Association/ Collaboration Fan/ Investor /Supporter SocialMedia Marketing Art Luxury (Fashion) Entertainmen t Content Gamification (Minting,Airdrop) Economic System (IncentiveMechanismfor CreatorandCollector) Reputation/ Recognition
  25. 25. 25 Social Capital Utility Entertainment NFTsare social capital with skinin the game. NFTshave utility as investments,as tickets for accessto the fan communities. It’s fun to watchthe sales, andsome people are alreadybuilding personas starringtheirApesor Punks. Social Position/ Influencer Ticket to the Clubhouse New Culture NFT는 소셜네트워크의핵심인소셜자본의역할수행!
  26. 26. 26 Nonbankable Assets: Assets such as rare collectibles(fine art, antiques, classic cars, jewelry, and the like), real estate, and intellectual property (copyrights, patents, and trademarks) are considered nonbankable. We can create liquidity for these higher‐priced nonbankable assets by tokenizing them and thus fractionalizing the ownership. No matter what the nonbankable asset is, it can be “NFT‐ed.” And this opens up a huge opportunity for high net worth individuals to create liquidity for these assets that they have trouble using as collateral for a loan or selling off.
  27. 27. 27 NFT DAO란? o NFT에관심있는이들이모여 커뮤니티를형성하는방식(웨일샤크DAO, 플라밍고DAO) o 희귀하고미래 가치가있는 NFT를찾아 투자 집행 o 자체 DAO거버넌스를통해 투자할NFT를분석하고의사결정실행
  28. 28. 28 NFTs have a bright future, not just because digital art is a massively underappreciated a sset class poised to dominate the art market; rather, NFTs have a bright future because they’re providing a bridge to digital economies that will touch everyone in the future. Real Economy Digital Economy NFT를통한거래
  29. 29. 29 The defining characteristic of a true Metaverse is that it needs its own economy and currencies native to it, where value can be earnt, spent, lent, borrowed or invested interchangeably in both a physical or virtual sense and most importantly without the need for a government.
  30. 30. 30
  31. 31. 31
  32. 32. 32 NFT가Metaverse 경제시스템의 근간을형성
  33. 33. 33 블록체인(NFT)이 CreatorEconomy에 핵심적역할수행
  34. 34. 34 Incentive Creative Interactive Shared Goal Extended Experience Collaborative Platform Metanomics Production Side Consumption Side
  35. 35. 35 Interactive UX + Crypto Wallet → 3D/Metaverse형 NFT Wallet
  36. 36. 36 The NFT‐ification of Everything

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