GetJar PPD System

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Introduction to the GetJar Pay-Per-Download System and tips on running successful PPD Campaigns

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GetJar PPD System

  1. 1. Introduction to PPD – the Pay-per-Download system<br />
  2. 2. Agenda<br />Why PPD ?<br />PPD Vs Traditional CPM Campaigns<br />What is PPD ?<br />PPD Ads on Website and Mobile Site<br />How to create a PPD campaign<br />Tips for successful PPD Campaigns<br />Q & A<br />Confidential<br />2<br />
  3. 3. Why PPD ?<br />Improving App visibility and discoverability.<br />Easily promote your app across different countries and handsets.<br />Lets you control your marketing budget, set daily spend limits and Bid for individual downloads.<br />Bid system ensures fair pricing policy (1 cent more than next highest bidder, not your max CPD bid)<br />Effective way to selectively promote your app to selected platforms and countries.<br />Confidential<br />3<br />
  4. 4. GetJar Pay per Download is at least 4x Lower Cost than CPC Ads.<br />Ad Network<br />Cost Per Click<br />GetJar<br />Pay Per Download<br />Pay only when<br />download starts<br />
  5. 5. What is PPD ?<br />Confidential<br />5<br />Pay-Per-Download – AD campaigns for promoting your app.<br />High visibility on the front page of the mobile site and website.<br />Easy to attract the user with appealing AD messages and graphics.<br />Can improve product discovery easily by a factor of 10x.<br />Proven to be 4x more effective than other Ad-mediums.<br />
  6. 6. PPD Ads on Mobile Site<br />Confidential<br />6<br />
  7. 7. PPD Ads on Web Site<br />Confidential<br />7<br />
  8. 8. PPD Ads on Web Site – Category Page<br />Confidential<br />8<br />
  9. 9. PPD Ads on Web site – Product Page<br />Confidential<br />9<br />
  10. 10. How to create a PPD Campaign<br />Confidential<br />10<br />Login to your developer account, navigate to “Promote” tab.<br />
  11. 11. Creating a PPD Campaign (continued)<br />Confidential<br />11<br />
  12. 12. Creating a PPD Campaign (continued)<br />Confidential<br />12<br />
  13. 13. Tips for successful AD Campaigns<br />Confidential<br />13<br />Create multiple campaigns.<br />Go after your targeted audience.<br />Create multiple campaigns, use multiple marketing messages.<br />Run campaigns with bids up to $0.20 CPD for countries like USA, UK, Canada and Europe.<br />Run campaigns with lower bids covering other countries.<br />Start with many campaigns, observe the stats and performance and taper down to a few.<br />
  14. 14. Tips for successful AD Campaigns<br />Confidential<br />14<br />Use appealing Marketing messages.<br />Clearly define the product appeal to the user.<br />Identify power-words or key-words and use them liberally.<br />Experiment with a set of different marketing messages.<br />Use the Promotion Reports to observe trends.<br />Max bid and amount we charge should be comfortably spaced.<br />Observe trend in downloads as bid goes up or down.<br />
  15. 15. Questions / Comments<br />Confidential<br />15<br />Thank You !!<br />Deepak Lakshmanan (deepak@getjar.com)<br />developer-support@getjar.com<br />

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