August 8, 2012                    UST Global                                         Social BI – An Introduction          ...
Social BI    Social Media for Business Insights             3                                                    4        ...
Case Study    Social Media Analytics Dashboard for Retail                        Business Issue                           ...
Thank YouCopyright © 2012 UST Global Inc. All Rights Reserved   www.ust-global.com
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Social BI

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Event : Seminar on Business Intelligence Trends
Topic :Social BI
Date : Friday, July 20, 2012 at 10:30am
Location : Technopark

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Social BI

  1. 1. August 8, 2012 UST Global Social BI – An Introduction An introduction to Social Business Intelligence20 Enterprise, 4th Floor, Aliso Viejo, CA 92656 www.ust-global.com
  2. 2. Social BI Social Media for Business Insights 3 4 Talent discovery, profile screening Filter/Categorize Dashboard Recruitment Analyze Customer insight, promotions, branding 2 Retail Discover Listen Visualize Patient engagements, data Actionable segmentation Social Media outcomes 5 Health Care Emails 1 Calls Blogs, Posts WOM promotion, channel ratings Informs Media Engage Processes 6 Social BI Ecosystem Business Opportunities Correctly leveraging the vast amount of public and enterprise data can provide trends & insights into your customer and what they want. This translates to a significant impact on Revenue and Profits.2 Confidential & Proprietary
  3. 3. Case Study Social Media Analytics Dashboard for Retail Business Issue Client BenefitsClient Profile  Needed a platform to monitor brands, products,  Ability to get actionable outcomes out of social media data campaigns and competition  Ability to get customer 360 – their psychograph, demographicThe client is a  Get customer, brand and product insights details etclarge U.S.  Ability to design campaigns based on the customer responses for prior campaignsbased  Insight to brand & product performancesupermarket  More accurate forecasting and demand planning by considering social media data  Improved customer satisfaction & revenue How We Solved it ?  Designed a proprietary cost-effective solution  Reusable and extensible core engine. Ability to add additional system components incrementally  Simple & clean user interfaces  Ability to identify trends & patterns3 Confidential & Proprietary
  4. 4. Thank YouCopyright © 2012 UST Global Inc. All Rights Reserved www.ust-global.com

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