SEO for Developers
How to make sure that I lose my job
Which is better?
/web-design: Google sees the words web, design, web design,
/web_design: Google sees webdesign
Hyphens are preferred.
URL - Guidelines
Choose your hostname
Set rules for the URL path
Schema / Structured Data
•Sponsored by Google, Microsoft, Yahoo and Yandex
•Improves search experience
Site Search schema
Social profiles schema
To debug use Google Structured Data testing tool
•Site speed is a ranking factor
•Reduces bounce rate
• My website is not yet ready for mobile because I am limited by the
technology I have
• I don't need a mobile optimization strategy
Mobile friendly Update
How a user sees the page
What Google see!
Image Ranking Factors
• Alt attribute.
• Image File Name. (Instead of banner1.jpg use seo-for-
• Text surrounding the image.
• Importance of the Page where the image is placed.
What I thought: Google uses Google Analytics data in its algorithm
What I learnt: Google Doesn’t Use Google Analytics data in its algorithm
Data from SimilarTech.com
What I thought: A lot of 404s can cause a Google penalty.
What I learnt: 404 Error Pages Do Not Cause a Google Penalty
Use Fetch and Render in Google Search Console