Predictive analytics

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Event : Seminar on Business Intelligence Trends
Topic :Predictive Analysis
Date : Friday, July 20, 2012 at 9:30am
Location : Technopark

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Predictive analytics

  1. 1. www.kreara.com | info@kreara.com GTech Focus Group of Technology Seminar on Business Intelligence July 19th 2012 PREDICTIVE ANALYTICSwww.kreara.com | info@kreara.com
  2. 2. www.kreara.com | info@kreara.com Definition “Predictive analytics encompasses a variety of statistical techniques from modeling, machine learning, data mining and game theory that analyze current and historical facts to make predictions about future events” - Wikipediawww.kreara.com | info@kreara.com
  3. 3. www.kreara.com | info@kreara.com Applications  Actuarial science  Marketing  Financial services  Insurance  Telecommunications  Retail  Travel  Healthcare  Pharmaceuticalswww.kreara.com | info@kreara.com
  4. 4. www.kreara.com | info@kreara.com The Process  Business Understanding  Data Understanding  Data Preparation  Modeling  Evaluation  Deploymentwww.kreara.com | info@kreara.com
  5. 5. www.kreara.com | info@kreara.com Different Models  Predictive Models “This last transaction could be a fraud”  Descriptive Models “Bachelors and spinsters in Technopark are likely to buy their lover a smart phone which costs between Rs 5000 -10000 as a birthday gift when they don’t mind spending Rs 35000 for their own phone ”  Decision Models “Your credit score is 1/10 based on the model. Looks like you never pay your credit card bills  ”www.kreara.com | info@kreara.com
  6. 6. www.kreara.com | info@kreara.com Different Applications  Analytical customer relationship management  Clinical decision support systems  Underwriting  Collection analytics  Risk management  Cross-sell  Portfolio, product or economy-level prediction  Customer Retention  Direct marketing  Fraud detectionwww.kreara.com | info@kreara.com
  7. 7. www.kreara.com | info@kreara.com Regress your datawww.kreara.com | info@kreara.com
  8. 8. www.kreara.com | info@kreara.com Different Tools SAS IBM SPSS SAP Business Objects FICO TIBCO Spot fire STATSOFT Rwww.kreara.com | info@kreara.com

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