Mobile bi


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Event : Seminar on Business Intelligence Trends
Topic :Mobile BI
Date : Friday, July 20, 2012 at 10:30am
Location : Technopark

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Mobile bi

  1. 1. © 2012 Marlabs Inc. Proprietary and Confidential
  2. 2. Agenda The Evolving Mobility Landscape What is Mobile BI The Enterprise Mobile BI – Drivers and perceived benefits The Enterprise Mobile BI – Key Challenges © 2012 Marlabs Inc. Proprietary and Confidential
  3. 3. The Evolving Mobility Landscape The Rise of Mobile Intelligence has the potential to Rising Adoption Rates Mobile Computing Expand the User Population by a Factor of 10 A peek into history and the future shows the increasing popularity and adoption of mobile devices for information consumption With 500 million smartphones being sold in 2011, the consumerization of business analytics an unstoppable trend. Tablet sales are estimated to reach 100 million by 2012. Apple sold a staggering 20.34 M iPhones and 9.25 M iPads in the recent quarter (Q2 2011)Sources – Gartner, Microstrategy, Morgan Stanley © 2012 Marlabs Inc. Proprietary and Confidential
  4. 4. Definition What is Mobile BI “This capability enables organizations to deliver report and dashboard content to mobile devices (such as smartphones and tablets) in a publishing and/or interactive (bidirectional) mode, and takes advantage of the interaction mode of the device (tapping, swiping and so on) and other capabilities not commonly available on desktops and laptops, such as location awareness” -Gartner Architecture Instant access to business information -- whether on the road, in a meeting, or at home Mobile BI applications can be defined/segregated as follows Mobile Browser •Data is viewed just as it would be over a browser from a personal computer Rendered App •Renders each (or all) reports and dashboards in device-specific format. Customized App •provide information specific to the screen size, optimize usage of screen real estate, and enable device-specific navigation controls •he client app provides full interactivity with the BI content viewed on the device. Mobile Client App •In addition, this approach provides periodic caching of data which can be viewed and analyzed even offline.Sources – Gartner, Wikipedia, Marlabs © 2012 Marlabs Inc. Proprietary and Confidential
  5. 5. © 2012 Marlabs Inc. Proprietary and Confidential
  6. 6. The Enterprise Mobile BI – Drivers and perceived benefits Competitive advantage Increased productivity of the workforce • Delivery of the right data at the right time, can significantly improve Raising the level of profitability through productivity; by empowering users Increasing with the fact-based information customer satisfaction employee they need to execute their jobs productivity effectively and reduce time wasted Easier Self-Service access to data sources searching for data ROI Real-time reporting and analytics •Mobile BI is about delivering real- time, or near real-time, access to data. •Field sales and service teams need access to real-time data so they can Improved data delivery effectively and efficiently achieve their goals and objectives efficiency • For mobile workers who are often away from their desks, a Mobile BI application provides direct access to organizational data assetsSources – Microstrategy,TDWI, yellowfinbi © 2012 Marlabs Inc. Proprietary and Confidential
  7. 7. The Enterprise Mobile BI – Key Challenges •Organizations need to think •Most devices—particularly differently about what they smartphones— currently limit display to ensure that users the amount of slicing, dicing, can readily grasp the and drilling down that users information’s significance, can perform on data that is without having to do much cached or stored locally zooming or resizing • Limits on Smaller data viewing space interaction Inconsistent Security and query authentication performance •Security is a paramount •. Query performance is a concern. Organizations will work in progress due to need to evaluate how variable bandwidth and different levels of security, transmission strength, as well authentication, and access as any additional security or controls fit together to protect other hops that may be the data required to send queries to servers and return resultsSources –TDWI © 2012 Marlabs Inc. Proprietary and Confidential
  8. 8. • THANK YOU © 2012 Marlabs Inc. Proprietary and Confidential