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Generating Revenue Through Mobile Apps

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Generating Revenue Through Mobile Apps

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An overview of why developers should break into the mobile application market. Insights on market trends globally and locally, and Steps that can be used by start-ups and individuals to monetize their mobile application.

An overview of why developers should break into the mobile application market. Insights on market trends globally and locally, and Steps that can be used by start-ups and individuals to monetize their mobile application.

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Generating Revenue Through Mobile Apps

  1. 1. Introduction to why and how to monetize your mobile product
  2. 2. 640M 1.2M Applications iOS and Android available for Devices in use in download through July 2012 iTunes & Google Play 2x Faster adoption to mobile application usage than the Internet boom of the 90s
  3. 3. Earnings by developers since the launch of iTunes
  4. 4. Generates revenue through: 1. You set the price. 1. Selling advertising. 2. User pays to download the app. 2. Increasing sales of related product. 3. Apple / Google Play takes a 30% cut. 3. Increased Exposure through Branding. 4. The rest is yours. 4. Sale for application upgrades
  5. 5. Mobile Advertising Simplest and most popular way to monetize an application. Click-Through Rate (CTR) Cost Per Million (CPM)
  6. 6. The FREEMIUM Application Give users a basic version of your product with one important functionality as a free download. The complete application with full benefits is available as a paid application. In App Purchase Prompt users to buy virtual goods within the application for an enhanced experience.
  7. 7. M-Commerce Application earns revenue from end-to-end transactions through the app. This involves efforts beyond app creation (ex. Redemption programs, merchant signups etc) Usage Data based monetization Such apps are free to most users but sell targetted user intent to specified segments (ex. Consumer purchase intent)
  8. 8. M-Payment Different from M-Commerce, generating revenue from only the “Buy” cycle for goods, services and paid content Branding Increases the perception of your brand. Increased user engagement.
  9. 9. Popular Applications Think Big or Think Tiny…
  10. 10. THANK YOU

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