An overview of why developers should break into the mobile application market. Insights on market trends globally and locally, and Steps that can be used by start-ups and individuals to monetize their mobile application.
5. 640M 1.2M
iOS and Android available for
Devices in use in download through
July 2012 iTunes & Google
Faster adoption to
usage than the
Internet boom of
8. Generates revenue through:
1. You set the price.
1. Selling advertising.
2. User pays to download the app.
2. Increasing sales of related product.
3. Apple / Google Play takes a 30% cut.
3. Increased Exposure through Branding.
4. The rest is yours.
4. Sale for application upgrades
10. The FREEMIUM Application
Give users a basic version of your product with one important
functionality as a free download. The complete application with full
benefits is available as a paid application.
In App Purchase
Prompt users to buy virtual goods within the application for an
Application earns revenue from end-to-end transactions through the
app. This involves efforts beyond app creation (ex. Redemption
programs, merchant signups etc)
Usage Data based monetization
Such apps are free to most users but sell targetted user intent to
specified segments (ex. Consumer purchase intent)
Different from M-Commerce, generating revenue from only the “Buy”
cycle for goods, services and paid content
Increases the perception of your brand. Increased user engagement.