Demography based Automated Teller Machine Deepti Aggarwal, Himanshu Zade, Anind K. Dey
Presentation Overview Demography and its impact on usability of ATMs Issues with ATMs in India Global solutions unsuitable to Indian demography Proposed software and hardware design
What is Demography? Study of population composition Spatio-temporally dynamic Study of the size, structure, and distribution of population Tightly coupled with the culture of that place
Demography: Effect on usability of an artifact Influences attitude, behavior, actions, values, cognitive structure, social and perceptual skills. Follows different signs, symbols, and words. affects the interaction with designs!
Demography: Impact on consumer products Liril Soap could not attract Global market but India owing to its branding as a herbal product. Dish washer low acceptance into Indian market due to different food preferences.
One more consumer product…Automated Teller Machine
Widely used service by to make cash withdrawals, check account balances and many other services. Began in 1970s in UK.What is anAutomatedTeller Machine(ATM) ?
Literacy rate of 74.04%. Second highest population in the world 1652 languages and their various dialects. Age Structure: 0-14 years: 31.1% 15-64 years: 63.6%Indian 65-over: 5.3%Demography
Low technical acquaintance. Slow adaptation to newer technologies. Emotional attachment to local terminologies and preferences. Segmented population results to diverse needs.Indian Leads to lower usabilityDemography: of ATM.Impact onATM
45000+ ATM installations in India. Preferred way of financial transaction to 80% Indians. More than 50% Indians use ATM service at least once a week. Experts forecast that the growth rate (CAGR) is expected to grow 18 percentATM: up by 2013.Significant toIndianmarket
Bank of America BBVA Inc. in collaboration with IDEO Inc. ATM innovation: From other demography … and many more Apple Inc. for iPhone digital signature
1970 2020Evolution of ATM since 1970: Problem statementMan evolved, ATM did not…
Research Methodology Within group design Participants: 20 (11 males and 9 females) Diverse backgrounds Minimum 2 years of experience with ATM Subjective assessment to identify issues and evaluate the proposed solutions
3. Software Issue:Interaction non-intuitive … and more
Proposed Design Solution Dolphin hardware case RFID card Interactive software design Touch-base screen with 30 degree inclination.
Conclusion System Usability Score = 79 for the proposed design Demography drives novelty of an idea and influences user satisfaction Personalization leads to variable process flows Customization favors diversity Trade-off: Localization and Centralization
Logistics The existing ATMs can be upgraded by involving the suggested interactivity in a touch-based screen. Giving control to users for ATM magnetic card, provide a swipe-in slot that can replace the push-in pull-out / absorb-in slot. New ATMs can be built completely as per the proposed design later.
Future workATM for specially-abled peopleExtension to UID compatibility