Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Demography based ATM design

919 views

Published on

The presentation is made for a design paper accepted in IndiaHCI 2012.

Published in: Technology, Business
  • Be the first to comment

Demography based ATM design

  1. 1. Demography based Automated Teller Machine Deepti Aggarwal, Himanshu Zade, Anind K. Dey
  2. 2. Presentation Overview Demography and its impact on usability of ATMs Issues with ATMs in India Global solutions unsuitable to Indian demography Proposed software and hardware design
  3. 3. What is Demography? Study of population composition Spatio-temporally dynamic Study of the size, structure, and distribution of population Tightly coupled with the culture of that place
  4. 4. Demography: Effect on usability of an artifact Influences attitude, behavior, actions, values, cognitive structure, social and perceptual skills. Follows different signs, symbols, and words. affects the interaction with designs!
  5. 5. Demography: Impact on consumer products  Liril Soap could not attract Global market but India owing to its branding as a herbal product.  Dish washer low acceptance into Indian market due to different food preferences.
  6. 6. One more consumer product…Automated Teller Machine
  7. 7.  Widely used service by to make cash withdrawals, check account balances and many other services.  Began in 1970s in UK.What is anAutomatedTeller Machine(ATM) ?
  8. 8.  Literacy rate of 74.04%.  Second highest population in the world  1652 languages and their various dialects.  Age Structure:  0-14 years: 31.1%  15-64 years: 63.6%Indian  65-over: 5.3%Demography
  9. 9.  Low technical acquaintance.  Slow adaptation to newer technologies.  Emotional attachment to local terminologies and preferences.  Segmented population results to diverse needs.Indian  Leads to lower usabilityDemography: of ATM.Impact onATM
  10. 10.  45000+ ATM installations in India.  Preferred way of financial transaction to 80% Indians.  More than 50% Indians use ATM service at least once a week.  Experts forecast that the growth rate (CAGR) is expected to grow 18 percentATM: up by 2013.Significant toIndianmarket
  11. 11. Bank of America BBVA Inc. in collaboration with IDEO Inc. ATM innovation: From other demography … and many more Apple Inc. for iPhone digital signature
  12. 12. 1970 2020Evolution of ATM since 1970: Problem statementMan evolved, ATM did not…
  13. 13. Research Methodology Within group design Participants: 20 (11 males and 9 females) Diverse backgrounds Minimum 2 years of experience with ATM Subjective assessment to identify issues and evaluate the proposed solutions
  14. 14. ATM: Issues in India
  15. 15. 1. Hardware Issue: No Privacy
  16. 16. 2. Hardware Issue: Card Slot Trap
  17. 17. 3. Hardware Issue: Card Orientation
  18. 18. 1. Software Issue: No proper feedback
  19. 19. 2. Software Issue:ATM card absorption causes automation surprise
  20. 20. 3. Software Issue:Interaction non-intuitive … and more
  21. 21. Proposed Design Solution Dolphin hardware case  RFID card Interactive software design  Touch-base screen with 30 degree inclination.
  22. 22. Conclusion System Usability Score = 79 for the proposed design Demography drives novelty of an idea and influences user satisfaction Personalization leads to variable process flows Customization favors diversity Trade-off: Localization and Centralization
  23. 23. Logistics The existing ATMs can be upgraded by involving the suggested interactivity in a touch-based screen. Giving control to users for ATM magnetic card, provide a swipe-in slot that can replace the push-in pull-out / absorb-in slot. New ATMs can be built completely as per the proposed design later.
  24. 24. Future workATM for specially-abled peopleExtension to UID compatibility
  25. 25. Thank youQuestions?

×