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The 2015
DeepDyve Report
The 2015 unaffiliated researcher
report: who is reading articles on
DeepDyve, what do they read a...
2015 Report
By The Numbers
Over 1 Million
users
Over 10 Million
articles
Trusted Partner to
150+ Publishers
6x Growth in
R...
2015 Report
DeepDyve 2015 Highlights
•  User Background - DeepDyve’s users overwhelmingly register
with a consumer/corpora...
Consumer,	
  
Corporate	
  
93%	
  
Where our Readers Come From | Domains
The majority (93%) of DeepDyve’s users come from...
2015 Report
What	
  people	
  read	
  in	
  2015,	
  by	
  subject	
  category	
  
Subject	
  Categories	
  
Life	
  
Scie...
2015 Report
0.9	
  
1	
  
1.2	
  
1.4	
  
1.4	
  
1.5	
  
1.6	
  
2	
  
2.3	
  
2.4	
  
2.5	
  
2.6	
  
3.4	
  
4.3	
  
4....
2015 Report
Top 25 – Most Read Journals of 2015
• American Journal of Physics
• Bioorganic & Medicinal
Chemistry Letters
•...
2015 Report
Top	
  25	
  –	
  Most	
  Read	
  Ar1cles	
  of	
  2015	
  
1.  Asthma: pathophysiology,
diagnosis and managem...
2015 Report
Readership by Age of Article
0	
   10	
   20	
   30	
   40	
   50	
   60	
   70	
   80	
   90	
   100	
  
2014...
Where our Readers Come From | Geography
United	
  States	
  (24%)	
  
India	
  (9%)	
  
United	
  Kingdom	
  (7%)	
  
Chin...
2015 Report
Where Our Readers Come From | Device
Desktop:	
  88%	
  
Mobile:	
  8%	
  
0	
   20	
   40	
   60	
   80	
   1...
2015 Report
Thank you!
We are very excited by the progress we
accomplished in 2015, and we greatly appreciate
your support...
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The DeepDyve 2015 Report

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The 2015 unaffiliated researcher report: who is reading articles on DeepDyve, what do they read and where do they come from?

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The DeepDyve 2015 Report

  1. 1. The 2015 DeepDyve Report The 2015 unaffiliated researcher report: who is reading articles on DeepDyve, what do they read and where do they come from?
  2. 2. 2015 Report By The Numbers Over 1 Million users Over 10 Million articles Trusted Partner to 150+ Publishers 6x Growth in Revenues 8x Growth in Rentals
  3. 3. 2015 Report DeepDyve 2015 Highlights •  User Background - DeepDyve’s users overwhelmingly register with a consumer/corporate email address (93%), reaffirming the attractiveness of our service to users who are unaffiliated with an academic library. •  Subject Areas - Physical Sciences & Engineering was the main over-arching subject category read by DeepDyve users in 2015, followed by Social Sciences & Humanities (notably Business journals), which aligns with the interests of our unaffiliated audience. •  Article Age – less than 15% of articles read were within the past 12 months, perhaps indicating that affordable access leads to greater discovery beyond the most current articles. •  Platform - Desktop (88%) remains the primary platform for accessing DeepDyve. While mobile usage remains relatively small, it did grow from 6% to 8% year-over-year, once again dominated by Apple devices.
  4. 4. Consumer,   Corporate   93%   Where our Readers Come From | Domains The majority (93%) of DeepDyve’s users come from consumer or corporate domains, reaffirming the value of our service to users who are unaffiliated with an academic library. Government (.org, .gov) 2% Academic (.edu, .ac) 5%
  5. 5. 2015 Report What  people  read  in  2015,  by  subject  category   Subject  Categories   Life   Sciences   16%   Health   Sciences   19%   Veterinary  Medicine  and   Veterinary  Sciences   Pharmacology,  Toxicology   and  PharmaceuIcal  Science   Nursing  and  Health   Professions   Medicine  and  DenIstry   Chemical  Engineering   MathemaIcs   Energy   Earth  and  Planetary  Science   Materials  Science   Chemistry   Computer  Science   Physics  and  Astronomy   Engineering   Social  Sciences   Decision  Sciences   Economics,   Econometrics  and   Arts  and  HumaniIes   Pyschology   Business  Management   and  AccounIng   Environmental   Science   Agricultural  and   Biological  Sciences   Biochemistry,   GeneIcs  and   Molecular  Biology   Immunology  and   Microbiology   Neuroscience   Physical  Sciences   and  Engineering   35%   Social  Sciences  and   HumaniIes   30%   Physical Sciences & Engineering was the top subject area in 2015, with Social Sciences not far behind.
  6. 6. 2015 Report 0.9   1   1.2   1.4   1.4   1.5   1.6   2   2.3   2.4   2.5   2.6   3.4   4.3   4.7   4.9   5.2   5.3   6   6.5   9   9.6   10   15   Chemical  Engineering   Veterinary  Sciences   Social  Sciences   Energy   MathemaIcs   Immunology  and  Microbiology   Neuroscience   Pharmacology,  Toxicology  &   PharmaceuIcal  Sciences   Economics,  Econometrics  and  Finance   Materials  Science   Decision  Sciences   Earth  and  Planetary  Science   Arts  and  HumaniIes   Computer  Science   Physics  and  Astronomy   Nursing  and  Health  Professions   Biochemistry,  GeneIcs  and  Molecular   Biology   Agriculture  and  Biological  Sciences   Psychology   Environmental  Science   Chemistry   Business  Management  and  AccounIng   Engineering   Medicine  and  DenIstry   All Subject Areas Together Percentages of articles read in 2015 that related to the given field. Medicine and dentistry-related articles were the most popular, followed by engineering and business management. Note: Because articles may be mapped to multiple subject areas, these percentages will not necessarily sum to 100%.
  7. 7. 2015 Report Top 25 – Most Read Journals of 2015 • American Journal of Physics • Bioorganic & Medicinal Chemistry Letters • Bioresource Technology • Communications of the ACM • Computers in Human Behavior • Electrical Engineering (Archiv fur Elektrotechnik) • Energy Policy • European Journal of Marketing • Food Chemistry • Fuel • Journal of Applied Physics • Journal of Autism and Developmental Disorders • Journal of Business Ethics • Journal of Business Research • The Journal of Chemical Physics • Journal of Power Sources • Nature • Proceedings of IEEE • Proceedings of SPIE • Renewable and Sustainable Energy Reviews • Sid Symposium Digest of Technical Papers • Skeletal Radiology • Expert Systems with Applications Physical sciences and engineering journals were particularly well read by our users in 2015.
  8. 8. 2015 Report Top  25  –  Most  Read  Ar1cles  of  2015   1.  Asthma: pathophysiology, diagnosis and management 2.  The Google technical interview How to get your dream job 3.  Multifunctional surfaces produced by femtosecond laser pulses 4.  Leadership and Ethics: Corporate Accountability to Whom, for What and by What Means? 5.  Predicting the outcome of roulette 6.  Building organizational culture that stimulates creativity and innovation 7.  Gender Role Portrayal and the Disney Princesses 8.  The Netflix Effect: Teens, Binge Watching, and On-Demand Digital Media Trends 9.  The role of accounting theory in the development of accounting principles 10.  Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand 11.  Clinical Significance 12.  Impact of color on marketing 13.  Performance measurement system design A literature review and research agenda 14.  Longitudinal study of digital marketing strategies targeting Millennials 15.  Some psychological motivations for fashion opinion leadership and fashion opinion seeking 16.  What is the hospitality industry and how does it differ from the tourism and travel industries? 17.  Antecedents and consequences of employee engagement 18.  ARM Based Implementation of Text-to-Speech (TTS) for Real Time Embedded System 19.  International market expansion and diversification opportunities for KBB Resources Berhad Malaysia 20.  Diet Coke and Mentos: What is really behind this physical reaction? 21.  Integrating Mindfulness Training into K-12 Education: Fostering the Resilience of Teachers and Students 22.  Social media, reputation risk and ambient publicity management 23.  The Writing on the (Facebook) Wall: The Use of Social Networking Sites in Hiring Decisions 24.  Workplace Satisfaction: The privacy-communication tradeoff in open-plan offices 25.  Historical background of corporate social responsibility Health, ethics, and marketing captured our readers’ attention in 2015.
  9. 9. 2015 Report Readership by Age of Article 0   10   20   30   40   50   60   70   80   90   100   2014   2015   Percentage  Readership  by  Age  of  ArIcle   <1950   1950-­‐1969   1970-­‐1979   1980-­‐1989   1990-­‐1999   2000-­‐2004   2005-­‐2009   2010-­‐Last  Year   First  half  of  the  year   Last  half  of  the  year   Approximately 90% of the content read in 2015 was published after 2000, showing our readers’ continued interest in (relatively) recent material. However, less than 15% of articles read were from the past 12 months, perhaps indicating that affordable access leads to greater discovery beyond the most current articles.
  10. 10. Where our Readers Come From | Geography United  States  (24%)   India  (9%)   United  Kingdom  (7%)   China  (4%)   Germany  (4%)   Canada  (3%)   Australia  (2%)   Japan  (2%)   Taiwan  (2%)   France  (2%)   Brazil  (2%)   Iran  (2%)   South  Korea  (2%)   Italy  (2%)   Spain  (1%)   All  other  Countries  (32%)   United   States   (24%)   All  Other   Countries   (32%)   India   (9%)   UK  (7%)   China   (4%)   Germany   (4%)   In 2015, visitors came to DeepDyve from 238 different countries. As with 2014, the US (24%) represented the largest source of traffic, with the top 10 countries representing 60% of our total visitors. United   States   (24%)  
  11. 11. 2015 Report Where Our Readers Come From | Device Desktop:  88%   Mobile:  8%   0   20   40   60   80   100   iPhone   iPad   Samsung   Google  Nexus   Where  Mobile  Users  Came   From  (Percentage)   Sales   Tablet: 3% As in past years, most of our users came via desktop (88%), and while mobile usage remains very small, it did grow from 6% to 8% year-over-year, dominated once again by Apple devices.
  12. 12. 2015 Report Thank you! We are very excited by the progress we accomplished in 2015, and we greatly appreciate your support in our mission to make authoritative research more simple and affordable to access. We wish you continued success and look forward to more exciting developments in 2016.

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