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DeepDyve
2013 Report
Unaffiliated Users:
Reading and Renting
Trends
Introduction
  In 2013, DeepDyve added 2,000 new titles representing over 3 million
articles. Our service now includes ov...
What People Read in 2013, By Subject Area
While STM fields are most widely read, SSH represents roughly one quarter of all...
Summary of All Subject Areas
Medicine & Dentistry articles lead in popularity, followed by Engineering
Health	
  Sciences	...
Subjects Read by Age of Article
Majority of articles read were published post-2004, although several articles as old as th...
Subjects Read by Age of Article
Physics & astronomy articles age well with even balance of older articles read, which poin...
Sample of Top Articles Of The Year
From hamburgers to self-destructing data, people’s academic interests were very broad i...
Most Read Journals of 2013
• 
• 
• 

AIP Conference
Proceedings

• 

American Journal of
Medical Genetics
American Journal...
Where Our Readers Come From | Geography
In 2013 DeepDyve received visitors from 230 countries, with a sample of top countr...
Where Our Readers Come From | Company Size
Companies of all sizes are using DeepDyve to solve their research dilemmas. Whi...
Where Our Readers Come From | Industry & Functional Area
People from over 90 different functional categories and 130 indus...
Where Our Readers Come From | Device
Over 90% of our readers visited DeepDyve from a desktop, although mobile and tablet u...
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DeepDyve 2013 Review

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A look back on DeepDyve readership and rental trends from 2013.

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DeepDyve 2013 Review

  1. 1. DeepDyve 2013 Report Unaffiliated Users: Reading and Renting Trends
  2. 2. Introduction   In 2013, DeepDyve added 2,000 new titles representing over 3 million articles. Our service now includes over 10 million rentable articles from nearly 10,000 journals spanning the fields of STM and SSH.   DeepDyve’s audience and engagement show continued growth with a 350% growth in registered users and a 650% increase in the number of articles.   The majority of DeepDyve’s users come from businesses with < 100 employees representing the unmet needs of “unaffiliated” users who lack convenient and affordable access to scholarly research.   77% of these users come from outside the US with a diverse “long tail” of interests. In summary, unaffiliated users represent a highly fragmented, global audience with a broad set of information needs. Serving them requires a highly standardized, low-cost, direct-to-end user platform with in-depth analytics and rapid testing and prototyping. We believe we have made significant progress in monetizing this new user base. In addition, the research we have conducted with our partners has shown that this market incremental to the traditional publisher market and helps fulfill their mission of information dissemination. 2013 Report
  3. 3. What People Read in 2013, By Subject Area While STM fields are most widely read, SSH represents roughly one quarter of all readership reflecting the profile of unaffiliated users as practitioners of research. Engineering   Physics  &  Astronomy   Medicine  &  Den9stry   Chemistry   Nursing  &  Health   Professions   Computer  Science   Materials  Science   Pharmacology,  Toxicology   &  Pharmaceu9cal  Science   Health Sciences Veterinary  Science  &   Veterinary  Medicine   Earth  &  Planetary  Sciences   Physical Sciences & Engineering 18% 33% Chemical  Engineering   Mathema9cs   Energy   Social Sciences & Humanities 24% Psychology   Life Sciences Business  Management  &   Accoun9ng   25% Decision  Sciences   Environmental  Science   Arts  &  Humani9es   Economics,  Econometrics   &  Finance   Biochemistry,  Gene9cs  &  Molecular   Biology   Social  Sciences   Agricultural  &  Biological  Sciences   Neuroscience   Immunology  &  Microbiology   2013 Report
  4. 4. Summary of All Subject Areas Medicine & Dentistry articles lead in popularity, followed by Engineering Health  Sciences  |  Medicine  &  Den9stry   5.1%   Physical  Sciences  &  Engineering  |  Engineering   4.4%   Physical  Sciences  &  Engineering  |  Physics  &  Astronomy   4.2%   Life  Sciences  |  Environmental  Science   4.2%   Life  Sciences  |  Biochemistry,  Gene9cs  &  Molecular  Biology   4.0%   Social  Sciences  &  Humani9es  |  Psychology   3.7%   Social  Sciences  &  Humani9es  |  Business  Management  &  Accoun9ng   3.1%   Life  Sciences  |  Agricultural  &  Biological  Sciences   3.1%   Physical  Sciences  &  Engineering  |  Chemistry   3.0%   Health  Sciences  |  Nursing  &  Health  Professions   2.5%   Social  Sciences  &  Humani9es  |  Decision  Sciences   2.3%   Physical  Sciences  &  Engineering  |  Computer  Science   2.1%   Health  Sciences  |  Pharmacology,  Toxicology  &  Pharmaceu9cal  Science   2.0%   Physical  Sciences  &  Engineering  |  Materials  Science   1.8%   Social  Sciences  &  Humani9es  |  Arts  &  Humani9es   1.7%   Life  Sciences  |  Immunology  &  Microbiology   1.5%   Social  Sciences  &  Humani9es  |  Economics,  Econometrics  &  Finance   1.4%   Social  Sciences  &  Humani9es |  Social  Sciences   1.3%   Physical  Sciences  &  Engineering  |  Earth  &  Planetary  Sciences   1.3%   Physical  Sciences  &  Engineering  |  Chemical  Engineering   1.2%   Physical  Sciences  &  Engineering  |  Mathema9cs   Physical  Sciences  &  Engineering  |  Energy   Health  Sciences  |  Veterinary  Science  &  Veterinary  Medicine   2013 Report 1.0%   0.7%   0.6%  
  5. 5. Subjects Read by Age of Article Majority of articles read were published post-2004, although several articles as old as the late 1800’s were accessed Health  Sciences   <1950   1950  -­‐  1969   Social  Sciences  &  Humani9es   1970  -­‐  1979   1980  -­‐  1989   1990  -­‐  1999   2000  -­‐  2004   2005  -­‐  2009   Life  Sciences   2010-­‐2012   First  Half  2013   Second  Half  2013   Physical  Sciences  &  Engineering   0%   10%   20%   2013 Report 30%   40%   50%   60%   70%   80%   90%   100%  
  6. 6. Subjects Read by Age of Article Physics & astronomy articles age well with even balance of older articles read, which points to archives of that topic continuing to be a valuable resource Social  Sciences  &  Humani9es |  Social  Sciences   Social  Sciences  &  Humani9es  |  Psychology   Social  Sciences  &  Humani9es  |  Economics,  Econometrics  &  Finance   Social  Sciences  &  Humani9es  |  Decision  Sciences   Social  Sciences  &  Humani9es  |  Business  Management  &  Accoun9ng   Social  Sciences  &  Humani9es  |  Arts  &  Humani9es   Social  Sciences  &  Humani9es   Physical  Sciences  &  Engineering  |  Physics  &  Astronomy   Physical  Sciences  &  Engineering  |  Mathema9cs   Physical  Sciences  &  Engineering  |  Materials  Science   Physical  Sciences  &  Engineering  |  Engineering   Physical  Sciences  &  Engineering  |  Energy   Physical  Sciences  &  Engineering  |  Earth  &  Planetary  Sciences   Physical  Sciences  &  Engineering  |  Computer  Science   Physical  Sciences  &  Engineering  |  Chemistry   Physical  Sciences  &  Engineering  |  Chemical  Engineering   Physical  Sciences  &  Engineering   Life  Sciences  |  Neuroscience   Life  Sciences  |  Immunology  &  Microbiology   Life  Sciences  |  Environmental  Science   Life  Sciences  |  Biochemistry,  Gene9cs  &  Molecular  Biology   Life  Sciences  |  Agricultural  &  Biological  Sciences   Life  Sciences   Health  Sciences  |  Veterinary  Science  &  Veterinary  Medicine   Health  Sciences  |  Pharmacology,  Toxicology  &  Pharmaceu9cal  Science   Health  Sciences  |  Nursing  &  Health  Professions   Health  Sciences  |  Medicine  &  Den9stry   Health  Sciences   <1950   1950  -­‐  1969   1970  -­‐  1979   1980  -­‐  1989   1990  -­‐  1999   2000  -­‐  2004   2005  -­‐  2009   2010-­‐2012   First  Half  2013   Second  Half  2013   0%   2013 Report 10%   20%   30%   40%   50%   60%   70%   80%   90%   100%  
  7. 7. Sample of Top Articles Of The Year From hamburgers to self-destructing data, people’s academic interests were very broad in 2013 1.  Fast food hamburgers: what are we really eating? (Annals of Diagnostic Pathology) 2.  A Review of Footprint analysis tools for monitoring impacts on sustainability (Journal of Cleaner Production) 3.  Can medical students achieve skills proficiency through simulation training? (The American Journal of Surgery) 4.  Developing resonant leaders through emotional intelligence, vision and coaching (Organizational Dynamics) 5.  When confidence is detrimental: Influence of overconfidence on leadership effectiveness (The Leadership Quarterly) 6.  Financial distress and corporate governance in Zimbabwean banks (Corporate Governance) 7.  Antibiotic treatment in patients with chronic low back pain and vertebral bone edema (Modic type 1 changes): a doubleblind randomized clinical controlled trial of efficacy (European Spine Journal) 8.  Diet Coke and Mentos: What is really behind this physical reaction? (The American Journal of Physics) 9.  Development of a multi criteria decision model for justification of green manufacturing systems (International Journal of Green Economics) 10.  On the interplay between environmental reporting and management accounting change (Management Accounting Research) 19.  Identity and sport: young French Canadians and the Montreal Canadiens hockey club (Sport, Business and Management: An International Journal) 11.  Turning the Tables: Freud's Response to Antisemitism in The Interpretation of Dreams (Leo Baeck Institute Year Book) 20.  Measuring follower confidence in top leadership direction (Leadership & Organization Development Journal) 12.  Introduction -- the competency movement: its origins and impact on the public sector (International Journal of Public Sector Management) 21.  The Unemployment/Output Tradeoff in Transition Economies: Does Okun's Law Apply? (Economic Change and Restructuring) 13.  What type of leadership behaviors are functional in teams? A meta-analysis (The Leadership Quarterly) 22.  Metonymy: Developing a cognitive linguistic view (Cognitive Linguistics) 14.  Customer value: The next source for competitive advantage (Journal of the Academy of Marketing Science) 15.  Investigation of structural, optical and electronic properties in Al-Sn co-doped ZnO thin films (Applied Surface Science 16.  Trazodone for sleep disturbance during methadone maintenance: A double-blind, placebo-controlled trial (Drug and Alcohol Dependence) 17.  Some Moral Minima (The Good Society) 18.  Participative budgeting: a review of empirical research and practical implications (International Journal of Business Innovation and Research) 2013 Report 23.  Synthesis and bioevaluation of some new isoniazid derivatives (Bioorganic & Medicinal Chemistry) 24.  SeDas: A Self-Destructing Data System Based on Active Storage Framework (Magnetics, IEEE Transactions on) 25.  The role of facial hair in women's perceptions of men's attractiveness, health, masculinity and parenting abilities (Evolution and Human Behavior)
  8. 8. Most Read Journals of 2013 •  •  •  AIP Conference Proceedings •  American Journal of Medical Genetics American Journal of Physics Expert Systems with Applications •  Medical Physics •  Proceedings of SPIE •  Food Chemistry •  Radiology •  International Journal of Pharmaceutics •  •  Journal of Applied Physics Renewable and Sustainable Energy Reviews •  Journal of Business Ethics Social Science & Medicine •  Tourism Management •  Applied Physics Letters •  Bioresource Technology •  •  Biotechnology and Bioengineering •  Journal of Business Research •  Computers in Human Behavior •  Journal of Chemical Physics •  Energy Policy •  •  European Journal of Marketing Journal of Food Engineering •  Journal of Pharmaceutical Science •  European Journal of Operational Research 2013 Report
  9. 9. Where Our Readers Come From | Geography In 2013 DeepDyve received visitors from 230 countries, with a sample of top countries below. The United States (23%) leads the way, with India, the United Kingdom, and China also contributing significant numbers. South Korea Australia Taiwan Italy Japan Iran United States Brazil France Canada Germany China India United Kingdom Top 15 countries shown 2013 Report
  10. 10. Where Our Readers Come From | Company Size Companies of all sizes are using DeepDyve to solve their research dilemmas. While the majority are from companies with fewer than 100 employees, 17% are also from very large organizations. F500 Medium-Large (501-1000) Medium (101-500) Large (1001-5000) Small (21-100) Very Large (5000+) 2013 Report Very Small (1-20)
  11. 11. Where Our Readers Come From | Industry & Functional Area People from over 90 different functional categories and 130 industry categories visited DeepDyve in 2013. Industry Functional Area Education Information Technology Other (80+ Categories) Other (122+ Categories) Business Services Marketing Healthcare Wholesalers Durable Goods Media & Internet Retail Wholesalers Manufacturing Search Engines & Internet Portals 2013 Report Business Analysts Medical Imaging & Radiology Engineering Electronics Medical Doctor C-Suite Engineering/ Technical Medical/Health
  12. 12. Where Our Readers Come From | Device Over 90% of our readers visited DeepDyve from a desktop, although mobile and tablet usage is growing and we are continuing to monitor it. Tablet Mobile Desktop 2013 Report

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