CSR of Godrej Consumer products limited

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Godrej Consumer products limited is one of the leading FMCG company in India. This document is related to its CSR activity in Mangrove developement in Mumbai.

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CSR of Godrej Consumer products limited

  1. 1. GODREJ CONSUMER PRODUCTS LIMITED  ABOUT COMPANY: Godrej Consumer Products Ltd. (GCPL) is a major player in the Indian FMCG market with leadership in personal; hair, household and fabric care segments.  MANUFACTURING FACILITIES: Located at Malanpur (M.P.) Guwahati (Assam) and Baddi (H.P.).  RESEARCH CENTRE: Mumbai  FOCUS OF THE COMPANY: To provide its customers with innovative, value for money solutions for meeting their daily needs and improving the quality of their life.  PRODUCTS: • Toilet soaps: CINTHOL, FAIRGLOW, GODREJ NO.1 • Hair color: GODREJ RENEW COLOURSOFT LIQUID HAIR COLOURS, GODREJ LIQUID & POWER HAIR DYES, GODREJ KESH KALA OIL, NUPUR HAIR DYES. • Liquid Detergent: EZEE
  2. 2.  GODREJ PARIVAR: Established in 1990 by Brian Boyce and Vicki Dryden Wyatt, Keyline Brands Ltd was acquired by the Godrej Group in October 2005. Keyline operates in the toiletries and personal care sector, and its portfolio includes a number of important niche brands, some of which are household names such as Cuticura, Aapri, Erasmic and Nulon. Godrej Consumer Products Ltd. (GCPL) acquisition of the South African business of Rapidol, U.K. as well as its subsidiary Rapidol International gives the company ownership of strong ethnic hair colour brands like ‘INECTO’ and ‘SOFLENE’ in ten countries. Godrej Consumer Products Ltd. (GCPL), one of India's leading Fast Moving Consumer Goods (FMCG) companies acquired Godrej Global Mideast FZE on October 1, 2007. Godrej Global Mideast FZE is a 100% subsidiary of Godrej International Limited. It was established in Sharjah with the objective of distributing Godrej FMCG products in the Middle East. It has a strong network of distributors and sales personnel in countries such as Oman, Saudi Arabia, Kuwait and Bahrain. Godrej SCA Hygiene Limited is a Joint Venture Company between SCA Hygiene Products AB, Sweden, (SCA) and Godrej Consumer Products Limited (GCPL) It will manufacture and market paper based absorbent hygiene products, specifically sanitary napkins and baby diapers, in India, Nepal and Bhutan. SCA and Godrej Consumer Products Limited will be equal partners in the Joint Venture  CSR POLICY: Environment Policy of Godrej consumer products ltd. Company has identified biodiversity enhancement as a focal point. The preservation of open spaces and especially green open spaces such as mangroves has been a priority for the company. Godrej strongly believes that this green environment enhances productivity and quality. Godrej’s entire campus, known as Pirojshanagar, is an industrial garden township. It has been greatly appreciated by all their employees and visitors.
  3. 3.  CSR ACTIVITIES OF THE COMPANY: They believe that environment, safety and health are important components of any well- run business and would like every member of the Godrej 'parivar', and the extended family, to inculcate these values. Godrej Company has a green image; the credit goes to Godrej founders. Until 1995 Godrej had not publicized their efforts. They were doing things for the joy it gave them. It was in 1996 that they adopted the System's approach and then the entire business was involved in changing processes and setting procedures to give due consideration to the mangroves. As a matter of fact, some of the businesses found that the conservation of mangroves actually helped them in strengthening business relationships with clients, government and customers.  MANGROVE DEVELOPMENT: Mangroves are essential to the ecology of the coast and the island. They provide fertile ground for fish to feed and breed in and nurture a large variety of birds. Mangrove conservation has been the key focus of the Environment Cell. The Environment Cell has a broad mandate to mentor and monitor all their activities so as to ensure high standards. The residential township and community around the company is also a focus of their Environment Cell. (MANGROVE AREA VIKHROLI) BNHS and the Soonabai Phirojsha Godrej Foundation made efforts to replant mangroves in Vikhroli-Ghatkopar in the early 90's
  4. 4.  THE SOONABAI PIROJSHA GODREJ FOUNDATION (Mangrove Project) • FOUNDED/OPENED SPMEC was formally inaugurated in 1985 under the leadership of the late Dr. Salim Ali, one of the world's most honoured ornithologists, the late Dr. A.K. Ganguly (a reputed botanist) and Dr. H.N. Sethna. The aim was to protect the 1750 acres of mangrove forest on land owned by the Foundation and the Godrej & Boyce company. The scope of the project was further expanded by creating a research, education and conservation base. • DESCRIPTION: This is the first privately managed mangrove area in India and probably the first mangrove management project in the world to formally adopt ISO14001 standards for Environment Management System. This system has been amalgamated with the corporate environment policy of the parent company, Godrej & Boyce Mfg. Co. Ltd. and is looked at as a success story for the corporate environment. Several short- and longterm research projects have been undertaken including the biodiversity of Thane creek, vegetation mapping, satellite imagery studies, pollution of Thane creek etc. Researchers from various universities and organisations are encouraged to conduct research projects and surveys in Pirojshanagar mangroves. Regular mangrove plantation activities have been conducted since the project's inception. Studies reveal an 18% increase in vegetative cover due to conservation measures taken so far. This is an outstanding achievement since more than 50% of Mumbai's mangroves have been destroyed in the last 20 years. The Mangrove Interpretation Centre (MIC) is situated in Udayachal Primary School, Vikhroli (total area = 475.3 square metres). The Centre is involved in educational activities such as nature trails, audio-visual shows and other activities related to the mangrove ecosystem. The objective of the MIC is to spread environmental awareness using mangroves as a platform. MIC has been largely responsible for promoting mangrove awareness in Mumbai and the State of Maharashtra. Thousands of people have visited the centre, including many forest officials on training programmes. New mangrove conservation groups have become established in the city as a result of MIC awareness and conservation programmes. As part of the Centre's ISO 14001 certification, it complies with the requirements of the evaluating agency, TUV International. Feedback is collected from visitors and forwarded to the management. Relevant suggestions are adopted to improve the effectiveness of conservation measures.
  5. 5. • KEY SPECIES/FEATURES: Pirojshanagar mangroves have an amazing biodiversity. There are approximately 15 mangrove species and associates in the 1,750 acre area. The total plant diversity exceeds 200 species. Marine biodiversity is represented by 20 fish spp., 15 crab spp., 7 prawn spp., and several molluscs. Terrestrial fauna includes 206 bird spp., 33 reptile spp., 12 mammal spp. Examples of prominent animals include Jungle Cat, Asiatic Jackal, Wild Boar, Indian Mongoose, Binocellate Cobra, Russell's Viper, Rat Snake, Rock Python, Indian Monitor , Dog-faced Water Snake, Wart Snake, Common Skini, Snake Skink, Lesser Spotted Eagle, Greater Spotted Eagle, Marsh Harrier, Hen Harrier,and Buzzard. The wetland is an important stopover for over 100 species of migratory birds. A recent study showed 29 spider spp. within just eight hours of a field search. Surveys are ongoing for a detailed biodiversity inventory of the wetland. • GENERAL: SPGMEC has adopted a three-fold approach for mangrove protection - research, conservation and education. All the activities of the Centre are planned and conducted to equally justify these three aspects. SPGMEC believes in the 'wise use' of wetlands and discourages unsustainable development activities that would adversely affect the mangrove ecosystem. The SPGMEC has been involved in mangrove conservation much before mangroves were classified as forests and protected by Indian legislation. There is little community education work. Most of the population around the wetland is an urban one which is not directly dependent on the wetland for its livelihood. There a minority of fisherfolk but no CEPA programmes for them. The situation may change if the Thane Creek area is designated a Ramsar site as proposed by Maharashtra State to the Government of India. There is wide scope for community work as over 10,000 people live in the surrounding area and depend on the wetland for fish and shellfish. The wetland has also been linked to the Industrial Garden Township of M/s. Godrej & Boyce Mfg. Co. Ltd. Being a part of the Environment Management of the Township and industry, it has been made mandatory for the industrial processes and the Township activities to rigorpously observe environmental norms.
  6. 6. Garbage is treated on the reduce-recycle-reuse principle. Effluents and seage are strictly monitored and recycled to the maximum capacity. To keep the wetland safe, the only secured landfill in the city has been built to avoid land or water contamination. The SPGMEC mangroves are being treated as ecological indicators for the environmental performance of the industrial and residential township. An Animal Rescue Programme was started in 1993. Over 1,000 birds, 400 repatiles (mostly snakes), and some mammals (monkeys, jackals, mongoose and a Leopard) have been rescued and rehabilitated. The programme has changed people's mentality and is helping in creating a comfortable relationship between people and animals. The Foundation published a book, ' Symbiosis of Industry and Nature', about wildlife and particularly urban wildlife. The book is available to employees at a subsidised price. • INTERPRETATION AND EXHIBITRY: The Mangrove Interpretation Centre is designed for the interests and needs of a variety of target groups. These include students, teachers, ngos, Government departments (related to environment, forests and urban development), and common citizens. The Centre contains attractive posters depicting information about aspects of the mangrove ecosystem including world distribution of mangroves, Indian distribustion, mangrove adaptations, associated biodiversity, and the ecological and economical importance of mangroves. Since the major target group is students, some of the posters describe the role of students and laymen in nature conservation. Some rotating displays with a picture on one side and its description in verse form on the other side is a simple play for children. Another activity is the 'Tree of life' where descriptions of various types of plants and animals found in a mangrove ecosystem are written on a wooden panel shaped in tree form. The children are given pictures of these lifeforms and asked to place them at the correct places. To make children aware about underwater biodiversity and seashore animals, two dioramas have been specially designed. The Centre also has a collection of natural specimens such as snake moults, abandoned bird nests and marine shells that are used to discuss biodiversity and related issues. SPGMEC believes in informal techniques rather than classroom sessions for effective education, and has adoped the 'learn with fun' approach with students . The nature trails are guided by an Education Officer and sometimes by volunteers. A new MIC is being planned at the periphery of the Pirojshanagar mangroves so that it is easy for visitors to visit the mangroves and to relate the information displayed in the Centre with actual sightings in the field. Work is in progress to develop and maintain a marine aquarium.
  7. 7. • FORMAL (SCHOOL AND UNIVERSITY) LEARNING: Mangrove Education is not a part of the formal curriculum. Hence, activities for schools, colleges and universities are mainly considered as extracurricular activities. As a general rule, schools and colleges are contacted at the beginning of the year and, as and when requests come from them, the programmes are structured, scheduled and conducted. Some colleges and university students take up shortterm projects on subjects related to the mangrove habitat. These programmes are mainly college/university programmes and infrastructure for the field studies and guidance is provided by the Centre. The projects range from 15 days to a maximum of three months duration. Project eveluation is done separately by the Centre and parent institution of the student. • INFORMAL (GENERAL PUBLIC) LEARNING The Soonabai Pirojsha Godrej Foundation has published a book, ' Godrej - A Symbiosis of Industry and Nature', a pictorial guide with lay person information about the flora and fauna of Pirojshanagar, Godrej Township and Pirojshanagar mangroves. Every year, a number of awareness programmes are conducted to discuss a range of environmental issues for the residents of Pirojshanagar mangroves. Education programmes for students of the Godrej schools are conducted regularly to make them aware about the importance of the mangrove ecosystem situated in their 'backyard'. Activities such as nature walks, bird watching (etc.) are conducted on weekends for the public to create concern for the environment and mangroves in particular. Thus, the mangrove conservation project is used as a platform to create awareness among citizens about environmental issues in general. Every year since 1998, World Wetland Day has been celebrated with the participation of the Township residents and other interested citizens with a series of entertaining and educative activities. • MANAGEMENT AND FUNDING: The Soonabai Pirojsha Godrej Foundation is a public charitable Trust registered under the Bombay Public Trust Act, 1950. The Foundation works mainly in social fields like education and medical aid etc. Soonabai Pirojsha Godrej Marine Ecology Centre (SPGMEC) is part of the Foundation., and is partly funded by the Trust and partly by M/s. Godrej & Boyce Mfg.Co. Ltd., a multi-product Indian corporate.
  8. 8. The Foundation also seeks aid from donor agencies for general or specific programmes for mangrove conservation. The project is managed by trustees of the SPG Foundation and an Environment Cell - an advisory body. Members of the Environment Cell are eminent environmentalists and scientists..  GARDEN DEPARTMENT: Garden Department looks after the natural environment of numerous areas in Mumbai and in other cities where Company have establishments. Company is engaged in the propagation of various species of orchids, medicinal plants and rare endemic species, amongst others. For the Godrej family Nature has always formed an important part of their upbringing and their garden township at Vikhroli bears witness to this.  OTHER DEPARTMENTS: Godrej has formed specialist groups, for example • The Envirotech Group – for pollution-reduction and related matters; • The Encon Group – for energy conservation
  9. 9.  ENVIRONMENT AWARENESS PROGRAMS: Godrej have been focusing on environmental education and, over the years, Godrej has successfully oriented thousands of school, college and graduate students, across the country, through their Mangrove Awareness Programs. Every year thousands of students visit the mangrove area. They are guided on specially organized tours, which are interesting and educative. In our Godrej Udayachal Schools they have been educating on environment for many years. Right from the preprimary level the children are exposed to the mangrove area, where they are introduced to plant and animal life, flora and fauna. Many of them are likely to become naturalists of a high order. Their High School students have a special mangrove club and the Soonabai Pirojsha Ecological Mangrove Project runs a programme in Mumbai city for school and college students. Godrej offers researchers and naturalists every facility to conduct studies on this most important, but long neglected eco-system. All Godrej’s business heads are more than adequately equipped and empowered to make decisions in business as well as on safety, health and environment. All the groups report to their divisional heads that have direct access to the chairman. Most of Godrej’s businesses have the ISO 14000 certification, along with strong Environment Management Systems. According to the System's requirement, most environmental matters are resolved at the business level. These important issues are addressed at weekly meetings of business heads. This information has been compiled by Deepak V. Doddamani (B.Tech, MMS) Email address: deepbaazigar@gmail.com Contact no: 9322269632

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