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7 Punctuation Secrets to Influence and Persuade

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Learn how you can use often-overlooked punctuation tips to make your communication more effective and persuasive.

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7 Punctuation Secrets to Influence and Persuade

  1. 1. 7 Secrets of Punctuationquantico.sg
  2. 2. a woman without her man is nothingquantico.sg
  3. 3. A woman, without her man, is nothing.quantico.sg
  4. 4. A woman: without her, man is nothing.quantico.sg
  5. 5. Why is good punctuation important?quantico.sg
  6. 6. Words are not enough.quantico.sg
  7. 7. Please send me the report by tomorrow afternoon.quantico.sg
  8. 8. Please send me the report by tomorrow afternoon!quantico.sg
  9. 9. Please send me the report by tomorrow afternoon?quantico.sg
  10. 10. Please send me the report by tomorrow afternoon. :)quantico.sg
  11. 11. Punctuation affects how words are read.quantico.sg
  12. 12. You can use punctuation to influence.quantico.sg
  13. 13. Punctuation can affect a person’s perception.quantico.sg
  14. 14. Punctuation helps you words flow better.quantico.sg
  15. 15. You can make an excellent impression.quantico.sg
  16. 16. Let’s eat, Grandma!quantico.sg
  17. 17. Let’s eat, Grandma! Let’s eat Grandma!quantico.sg
  18. 18. Image Credit: http://picture-book.com/files/userimages/1070u/cschneideroldladyswallowedfly.jpgquantico.sg
  19. 19. 7 secrets of punctuationquantico.sg
  20. 20. Secret 1: Connect ideas with a semicolonquantico.sg
  21. 21. Colon : Semicolon ;quantico.sg
  22. 22. I can’t complete the work by Monday because I have to attend a family event in Hong Kong over the weekend.quantico.sg
  23. 23. I can’t complete the work by Monday. I have to attend a family event in Hong Kong over the weekend.quantico.sg
  24. 24. I can’t complete the work by Monday, I have to attend a family event in Hong Kong over the weekend.quantico.sg
  25. 25. I can’t complete the work by Monday; I have to attend a family event in Hong Kong over the weekend.quantico.sg
  26. 26. The semicolon creates: • a longer pause than a comma • a shorter pause than a full-stopquantico.sg
  27. 27. The semicolon creates the impression: • that you are thoughtful and sensible • that your justification is reasonablequantico.sg
  28. 28. Secret 2: De-emphasize wordsquantico.sg
  29. 29. Marie will be present at the meeting. Marie is my supervisor.quantico.sg
  30. 30. Marie, my supervisor will be present at the meeting.quantico.sg
  31. 31. Marie, my supervisor, will be present at the meeting.quantico.sg
  32. 32. Marie, my supervisor, will be present at the meeting. appositivequantico.sg
  33. 33. Marie (my supervisor) will be present at the meeting.quantico.sg
  34. 34. Marie (my supervisor) will be present at the meeting.quantico.sg
  35. 35. ( ) parentheses or parenthesis whensingular[ ] brackets{ } bracesquantico.sg
  36. 36. quantico.sg
  37. 37. Jim is in London this week but he willreturn next Friday.quantico.sg
  38. 38. quantico.sg
  39. 39. Jim is in London this week (for work)but he will return next Friday.quantico.sg
  40. 40. quantico.sg
  41. 41. Jim is in London this week [for work (hejust got a new job)] but he will returnnext Friday.quantico.sg
  42. 42. quantico.sg
  43. 43. Jim is in London this week {for work [hejust got a new job (and a promotion)]}but he will return next Friday.quantico.sg
  44. 44. Marie (my supervisor) will be present at the meeting.quantico.sg
  45. 45. Secret 3: Emphasize wordsquantico.sg
  46. 46. Marie — my supervisor — will be present at the meeting.quantico.sg
  47. 47. Marie — my supervisor — will be present at the meeting.quantico.sg
  48. 48. - hyphen – en dash — em dashquantico.sg
  49. 49. - hyphen Windows & Mac: minus sign on keyboard This is sugar-free ice cream. We want more user-generated content.quantico.sg
  50. 50. – en dash Windows: CTRL NUM - Mac: option - Please read pages 7–20.quantico.sg
  51. 51. — em dash Windows: type two hyphens together Mac: shift option -Mary — my supervisor — will be present.quantico.sg
  52. 52. Please take note of the project due date (next Friday) and ensure that you are prepared for it.quantico.sg
  53. 53. Please take note of the project due date (next Friday) and ensure that you are prepared for it. de-emphasizequantico.sg
  54. 54. Please take note of the project due date — next Friday — and ensure that you are prepared for it.quantico.sg
  55. 55. Please take note of the project due date — next Friday — and ensure that you are prepared for it. emphasizequantico.sg
  56. 56. The cost of the project ($2,800.00) is to be paid by the end of the month.quantico.sg
  57. 57. The cost of the project ($2,800.00) is to be paid by the end of the month. de-emphasizequantico.sg
  58. 58. The cost of the project — $2,800.00 —is to be paid by the end of the month.quantico.sg
  59. 59. The cost of the project — $2,800.00 —is to be paid by the end of the month. emphasizequantico.sg
  60. 60. Secret 1: Connect ideas with a semicolonSecret 2: Emphasize wordsSecret 3: De-emphasize wordsquantico.sg
  61. 61. Secret 4: Use the humble full-stopquantico.sg
  62. 62. Dear Paul! Thanks for explaining the approval process to me yesterday! It was really helpful! Have a good day!! Cheers! Kellyquantico.sg
  63. 63. Image Credit: http://www.rgbstock.com/cache1qDFWn/users/s/si/silberschuh/300/n3FWskY.jpgquantico.sg
  64. 64. Dear Paul Thanks for explaining the approval process to me yesterday. It was really helpful. Have a good day! Cheers Kellyquantico.sg
  65. 65. Image Credit: http://aclann.com/images/lady2.jpgquantico.sg
  66. 66. Emails Text Messages Written notesquantico.sg
  67. 67. Secret 5: Use apostrophes correctlyquantico.sg
  68. 68. Uses of the apostrophe: • to show that something belongs to someone • to contract (shorten) wordsquantico.sg
  69. 69. Belonging This is my friend’s laptop.quantico.sg
  70. 70. Belonging Please be seated for the CEO’s speech.quantico.sg
  71. 71. Belonging What do you think of my colleagues’ idea?quantico.sg
  72. 72. Contraction You’re a good friend. you arequantico.sg
  73. 73. Contraction It’s raining heavily. it isquantico.sg
  74. 74. When is an apostrophe needed? Many CEOs gathered at the meeting. correct Many CEO’s gathered at the meeting. wrongquantico.sg
  75. 75. When is an apostrophe needed? It’s great to meet you. correct Its great to meet you. wrongquantico.sg
  76. 76. When is an apostrophe needed? My phone drains its battery too fast. correct My phone drains it’s battery too fast. wrongquantico.sg
  77. 77. When is an apostrophe needed? You’re a true friend. correct Your a true friend. wrongquantico.sg
  78. 78. When is an apostrophe needed? This is yours. correct This is your’s. wrongquantico.sg
  79. 79. When is an apostrophe needed? This car is theirs. correct This car is their’s. wrongquantico.sg
  80. 80. When is an apostrophe needed? Let’s go. correct Lets go. wrongquantico.sg
  81. 81. When is an apostrophe needed?The program lets me do three tasks at once. correctThe program let’s me do three tasks at once. wrongquantico.sg
  82. 82. Secret 6: Use commas for clarityquantico.sg
  83. 83. Seth Godin is an intelligent and intriguing writer.quantico.sg
  84. 84. Seth Godin is an intelligent, intriguing writer. creates a pausequantico.sg
  85. 85. Juliet speaks Italian but I don’t.quantico.sg
  86. 86. Juliet speaks Italian, but I don’t. creates a pausequantico.sg
  87. 87. Greg seems to lead a charmed life, he never gets into trouble. incorrect usage leads to run-on sentencequantico.sg
  88. 88. Greg seems to lead a charmed life. He never gets into trouble. correct!quantico.sg
  89. 89. Greg seems to lead a charmed life; he never gets into trouble. correct!quantico.sg
  90. 90. I am going to, the library. incorrect usagequantico.sg
  91. 91. I am going to the library.quantico.sg
  92. 92. Secret 7: Quotation marks are for quotationsquantico.sg
  93. 93. Quotation marks / inverted commas “Thanks for the gift,” said Brenda.quantico.sg
  94. 94. Sometimes, they are used for sarcasm Did Brenda like the “gift” you got her?quantico.sg
  95. 95. Incorrectly used to emphasize something Get a reusable shopping bag “free”.quantico.sg
  96. 96. Get a reusable shopping bag free.quantico.sg
  97. 97. Incorrectly used to name someoneI ran into my old school friend, “Jeremy”.quantico.sg
  98. 98. I ran into my old school friend, Jeremy.quantico.sg
  99. 99. Incorrectly used to identify a place I will be at “Ion Orchard” tomorrow.quantico.sg
  100. 100. I will be at Ion Orchard tomorrow.quantico.sg
  101. 101. Using quotation marks unnecessarily may indicate that you don’t mean what you say.quantico.sg
  102. 102. quantico.sg
  103. 103. Bonus Secret 8: It’s okay to break some rules...quantico.sg
  104. 104. ... as long as you have a good reason to do so!quantico.sg
  105. 105. To soften your approach: Meet me at 10am tomorrow.quantico.sg
  106. 106. To soften your approach: Meet me at 10am tomorrow. Meet me at 10am tomorrow?quantico.sg
  107. 107. Secret 1: Connect ideas with a semicolonSecret 2: Emphasize wordsSecret 3: De-emphasize wordsSecret 4: Use the humble full-stopSecret 5: Use apostrophes correctlySecret 6: Use commas for claritySecret 7: Quotation marks are for quotationsBonus Secret 8: Break the rules, if you have a goodreason.quantico.sg
  108. 108. This information is available online.quantico.sg
  109. 109. Next talk: Writing Great Résumés & Applications 22 July 2012 2pm to 3pm Toa Payoh Public Libraryquantico.sg
  110. 110. it’s free, and always will be…quantico.sg
  111. 111. it’s free, and always will be… facebook.com/quanticosgquantico.sg

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