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© 2014. Insignia FZ LLC. All rights reserved.
The concepts and ideas submitted to you herein are the intellectual property...
© 2014. Insignia FZ LLC. All rights reserved.
INBOUND MARKETING.
Outbound Marketing is any marketing efforts that are reac...
© 2014. Insignia FZ LLC. All rights reserved.
What is Inbound.
Inbound is about creating and sharing content with the worl...
© 2014. Insignia FZ LLC. All rights reserved.
What is Inbound.
• Multi-channel- Inbound marketing is multi-channel by natu...
© 2014. Insignia FZ LLC. All rights reserved.
Inbound Pyramid.
Content on the web leading to the website.
(Blogs, Facebook...
© 2014. Insignia FZ LLC. All rights reserved.
Using inbound marketing can turn strangers into customers and promoters of y...
© 2014. Insignia FZ LLC. All rights reserved.
Inbound Marketing Process.
Website
Hub of
Marketing
strategy
Attract
• Onlin...
© 2014. Insignia FZ LLC. All rights reserved.
The old marketing playbook is broken
In order to attract customers, marketer...
© 2014. Insignia FZ LLC. All rights reserved.
What is Inbound.
Inbound Marketing is multi-channel by nature because it app...
© 2014. Insignia FZ LLC. All rights reserved.
What is Inbound.
• Inbound creates more leads
54% more leads are generated b...
© 2014. Insignia FZ LLC. All rights reserved.
Examples of Inbound Marketing.
Restaurateurs can look to a few different out...
© 2014. Insignia FZ LLC. All rights reserved.
How It Can Help Your Restaurant.
Inbound Marketing is a great foundation to ...
© 2014. Insignia FZ LLC. All rights reserved.
Inbound Vs. Outbound/Traditional
Marketing.
More online traffic means more b...
© 2014. Insignia FZ LLC. All rights reserved.
Inbound Metrics You Need to
Track.
• Overall Traffic to the website
• Referr...
© 2014. Insignia FZ LLC. All rights reserved.
Free Platforms For Marketing
Analytics.
• Google Analytics
• Woopra
• Piwik
...
© 2014. Insignia FZ LLC. All rights reserved.
The concepts and ideas submitted to you herein are the intellectual property...
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Inbound Marketing vs. Outbound Marketing

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How inbound marketing has been the most effective marketing method for doing business online?

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Inbound Marketing vs. Outbound Marketing

  1. 1. © 2014. Insignia FZ LLC. All rights reserved. The concepts and ideas submitted to you herein are the intellectual property of Insignia FZ LLC. They are strictly of confidential nature and are submitted to you under the understanding that they are to considered by you in the strictest of confidence and that no use shall be made of the said concepts and ideas, including communication to any third party without Insignia’s express prior consent and/or payment of related professional services in its entirety. INBOUND MARKETING
  2. 2. © 2014. Insignia FZ LLC. All rights reserved. INBOUND MARKETING. Outbound Marketing is any marketing efforts that are reaching out to your market. Email blasts, calls, direct mail, etc. Inbound Marketing is when you place yourself where your customers are. So they are finding you instead of you trying to find them. Targeting the exact customers. Having your website ranked highly on Google is a form of Inbound Marketing. Being active on social media can be Inbound Marketing if done correctly. In today's market, Inbound Marketing is extremely important. Inbound marketing is a data driven approach to marketing that attracts individuals to the brand and converts them into lasting customers.
  3. 3. © 2014. Insignia FZ LLC. All rights reserved. What is Inbound. Inbound is about creating and sharing content with the world. Promoting your brand through blogs, podcasts, videos, social media marketing and other forms of content marketing that serves to attract people towards your brand. Major themes: • Content Creation + Distribution- Create targeted content that answers prospects' and customers' basic questions and needs, then share that content far and wide. • Lifecycle Marketing- Promoters don’t just materialize out of thin air: they start off as strangers, visitors, contacts, and customers. Specific marketing actions and tools help to transform those strangers into promoters. • Personalization- Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalize your messages to their specific needs.
  4. 4. © 2014. Insignia FZ LLC. All rights reserved. What is Inbound. • Multi-channel- Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you. • Integration- Content creation, publishing and analytics tools all work together like a well-oiled machine - allowing you to focus on publishing the right content in the right place at the right time. By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.
  5. 5. © 2014. Insignia FZ LLC. All rights reserved. Inbound Pyramid. Content on the web leading to the website. (Blogs, Facebook, Twitter, Search Engines, Google+, Landing pages) Visitors Followers Leads Customers & Clients Providing engaging contents here Make them regular followers Convert them into leads
  6. 6. © 2014. Insignia FZ LLC. All rights reserved. Using inbound marketing can turn strangers into customers and promoters of your business. Attract- Attract strangers and convert them into visitors with valuable contents Convert-Convert websites visitors into leads. Use CTA's, forms etc. Close- Convert leads into customers through lead nurturing. Do social media interactions, send them emails, give offers. Delight-Delight customers to turn them into promoters of your brand. Engage with customers, build positive relationships, encourage them spread word for you. http://www.hubspot.com/inbound-marketing
  7. 7. © 2014. Insignia FZ LLC. All rights reserved. Inbound Marketing Process. Website Hub of Marketing strategy Attract • Online search • Social media • Blogs / Articles/ PR Convert • Content Offers • Calls-to-action • Landing Pages Nurture • Automated Emails • Lead intelligence • Additional offers Analyze • Google Analytics • Key Metrics • Adjustments
  8. 8. © 2014. Insignia FZ LLC. All rights reserved. The old marketing playbook is broken In order to attract customers, marketers have to provide them with something they will love. This is where Inbound comes in. http://www.slideshare.net/HubSpot/what-is-inbound-marketing-29665969
  9. 9. © 2014. Insignia FZ LLC. All rights reserved. What is Inbound. Inbound Marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you. Keyword search Blog Call-to-action Website & landing pages Social media Email SEO
  10. 10. © 2014. Insignia FZ LLC. All rights reserved. What is Inbound. • Inbound creates more leads 54% more leads are generated by inbound than outbound. • Inbound leads cost 61% less than outbound Outbound Avg. cost/lead is $346 Inbound Avg. cost/ lead is $135
  11. 11. © 2014. Insignia FZ LLC. All rights reserved. Examples of Inbound Marketing. Restaurateurs can look to a few different outlets in order to get the ball rolling on their marketing plans. Here are a few examples of Inbound Marketing SEO - Optimise your website so that Google can easily index your pages. Social Media - Drive traffic to your website and connect to your customers via a less formal platform. Email Marketing - With interesting content and sleek designs, you can update your customers to keep them engaged with your brand. Conversion Rate Optimisation - Once you have created brand awareness in your community, look to turn your regular customers into repeat business. Reputation Management - Monitor what they are saying, where they are saying it and how this reflects upon your brand.
  12. 12. © 2014. Insignia FZ LLC. All rights reserved. How It Can Help Your Restaurant. Inbound Marketing is a great foundation to building a multi-channel marketing strategy. By using tactics like any of the above listed, you can quickly build a steady stream of visitors to your website. Once you feel like you have a sufficient volume of traffic coming in, you can focus your efforts on making sure more people end up booking, and then turning those customers into loyal, repeat business. Keep in mind that more online traffic means more bookings, and more bookings means higher sales. This mantra should be at the heart of your Inbound Marketing strategy.
  13. 13. © 2014. Insignia FZ LLC. All rights reserved. Inbound Vs. Outbound/Traditional Marketing. More online traffic means more bookings, and more bookings means higher sales. Inbound Marketer Outbound Marketer New marketing is any marketing tactic that relies on earning people's interest Old marketing is any marketing that pushes products or services on customers Communication is interactive and two way Communication is one way Customers come to you Customers are sought out Marketer seeks to entertain or educate Marketer rarely seeks to entertain or educate Cost Effective High Cost Better Audience Targeting Poor Audience Targeted Techniques Implementation process is easy Longer Implementation process Multi Channel Marketing Strategy Single Channel Marketing Strategy
  14. 14. © 2014. Insignia FZ LLC. All rights reserved. Inbound Metrics You Need to Track. • Overall Traffic to the website • Referral Traffic to the website • Email Collection • Ecommerce Sales • Coupon Redemption • Growth in Brand Following • Returning visitors • Bounce rate • Conversion rates • Leads • Revenue http://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/346807/12-Valuable-Inbound-Marketing-Metrics- You-Need-to-be-Analyzing
  15. 15. © 2014. Insignia FZ LLC. All rights reserved. Free Platforms For Marketing Analytics. • Google Analytics • Woopra • Piwik • Clicky • StatCounter • ClickTale
  16. 16. © 2014. Insignia FZ LLC. All rights reserved. The concepts and ideas submitted to you herein are the intellectual property of Insignia FZ LLC. They are strictly of confidential nature and are submitted to you under the understanding that they are to considered by you in the strictest of confidence and that no use shall be made of the said concepts and ideas, including communication to any third party without Insignia’s express prior consent and/or payment of related professional services in its entirety. THANK YOU.

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