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As the virtual world continues to become the main communication ground with many of our users, it is key that we engage, information and interact with our users where they are - on their smartphones, tablets and PCs. In this interactive face-to-face workshop, attendees will develop know-how and strategies to create an effective online communication with users.
The session will include:
Effective Social Media Promotion
Creating Digital Ads
Website tips and tricks to improve usage and user satisfaction
During this workshop, attendees will create an in-depth online marketing plan for their library or department encompassing multiple digital strategies blending content curation, original content, viral marketing and multiple communication points. Attendees are encouraged to bring a laptop to get the most of the session.
Diana Silveira is the President of Novare Library Services, a company that focuses on web, mobile and infrastructure services for libraries. Previous to starting Novare Library Services, she was the Virtual Reference Manager for Florida's Ask a Librarian Service and coordinator for Florida's Statewide Delivery System.