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Thing 1: 23 Mobile Things - Facebook

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Thing 1: 23 Mobile Things - Facebook

  1. 1. THING 1: FACEBOOK Presenter: Diana Silveira Novare Library Services
  2. 2. WELCOME TO 23 THINGS!
  3. 3. PRESENTATION INFORMATION slideshare.net/dee987 23things.neflin.org > OnDemand
  4. 4. QUICK POLLS
  5. 5. DO YOU HAVE A PERSONAL FACEBOOK ACCOUNT? HOW OFTEN DO YOU USE IT?
  6. 6. DO YOU MANAGE YOUR LIBRARY’S FACEBOOK PAGE?
  7. 7. WHY FACEBOOK? Image: http://goo.gl/70ZQwL
  8. 8. FACEBOOK BASICS
  9. 9. FACEBOOK APPS Facebook: Share Pictures, Posts, etc Messenger: Share private messages with other FB Members Pages: Manage Pages for organizations and businesses
  10. 10. FACEBOOK & PRIVACY Privacy settings: https://www.facebook.com/settings?tab=privacy ; image http://goo.gl/Iv9jjQ
  11. 11. PRIVACY SETTINGS • Security • Who can see posts? • Review Tags • Blocking • Ads • App Settings
  12. 12. TOP STORIES V RECENT STORIES Which do you prefer?
  13. 13. PROMOTING THE LIBRARY Events New Materials Databases
  14. 14. WHAT ARE YOUR MOST POPULAR POSTS?
  15. 15. CONTENT CURATION
  16. 16. WHAT IS CONTENT CURATION
  17. 17. SOURCES FOR CONTENT CURATIONFacebook Pages to follow: ProLiteracy Reading Horizons Grammarly Other Libraries Other sources: Pinterest Tumblr Buzzfeed Flavorwire
  18. 18. 80/20 CONTENT CURATION RULE What type of content curated posts do you think would work at your library?
  19. 19. TIPS FOR ENGAGEMENT & LIKES
  20. 20. PICTURES!
  21. 21. CREATE YOUR OWN VIRAL IMAGES • https://imgflip.com/memegene rator • Meme Makers Apps • MS Paint • Vine • Video Image http://goo.gl/MT6Bos
  22. 22. ANALYTICS More research published in the Social Intelligence Report indicates that brands are targeting Facebook users on Fridays because that’s the day with the highest engagement rates. For example: 17% of all comments occur on Fridays. 16% of likes occur on Fridays. 16% of shares occur on Fridays. Sunday is the least likely day to receive a comment on a post. Source: http://goo.gl/S1hPAI
  23. 23. POST AT NON- PEAK TIMES “Every time someone visits Facebook, they could have on average 1,500 potential stories to see from friends, people they follow, and Pages. A majority of these posts publish during the day with peak times between 8:00 a.m. and 6:00 p.m. ET.” - http://goo.gl/gxKK3E
  24. 24. SOCIAL MEDIA MANAGEMENT SOFTWARE Hootsuite Buffer Schedule within Facebook
  25. 25. USER PHOTOS Programs New Cards Around the library Share User Taken Photos
  26. 26. PROFESSIONAL DEVELOPMENT
  27. 27. CREATING PERSONAL LEARNING NETWORKS ALA Thinktank NEFLIN Mashable PSFK Publisher’s Weekly Kirkus Reviews Start your own group What would you add? Managing Groups – Notifications & Settings
  28. 28. ADVERTISING Boosted Posts v Ads
  29. 29. CONTACT INFORMATION diana@novarelibrary.com slideshare.net/dee987 www.facebook.com/NovareLibraryServices Diana Silveira

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