Facebook had over 1.3 billion active users as of June 2014. From the blog post: For what do Libraries use Facebook? Advocacy Announcing news and events Answering patrons questions Connecting with other local organizations, to offer support, and retweet events. Creating website traffic Discussing professional issues Promoting services and collections Providing readers advisories Receiving feedback Responding to feedback Sharing great resources Sharing information regarding outages or service interruptions For what do Librarians use Facebook? Sharing an inspirational or encouraging word with colleagues Sharing a library laugh Sharing tips and ideas that have made your work easier Sharing behind the scenes How To or Planning ideas Coordinating with other libraries on regional or statewide projects or messages
“From a user’s perspective, photos are also the most engaging type of content on Facebook, with a whopping 87% interaction rate from fans! No other post type received more than a 4% interaction rate.” http://goo.gl/S1hPAI
Especially late in the evening. This can be accomplished with a tool like Hootsuite
CREATE YOUR OWN VIRAL IMAGES
• Meme Makers Apps
• MS Paint
More research published in the Social
Intelligence Report indicates that brands
are targeting Facebook users on Fridays
because that’s the day with the highest
engagement rates. For example:
17% of all comments occur on Fridays.
16% of likes occur on Fridays.
16% of shares occur on Fridays.
Sunday is the least likely day to receive a
comment on a post.
POST AT NON-
“Every time someone visits Facebook, they
could have on average 1,500 potential
stories to see from friends, people they
follow, and Pages. A majority of these
posts publish during the day with peak
times between 8:00 a.m. and 6:00 p.m.
ET.” - http://goo.gl/gxKK3E
Schedule within Facebook
Around the library
Share User Taken Photos