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TBLC: Ultimate Social Media Plan

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2-part webinar presented to TBLC.

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TBLC: Ultimate Social Media Plan

  1. 1. ULTIMATE SOCIAL MEDIA PLAN
  2. 2. AGENDA: DISCUSS POPULAR SOCIAL MEDIA SUCCESSFUL STRATEGIES FOR CREATING CONTENT USING CONTENT CURATION CREATING A PLAN HOW TO GAIN FOLLOWERS HOW TO EVALUATE Image
  3. 3. WHY SOCIAL MEDIA? Picture Pixabay
  4. 4. WHY DO PEOPLE CONNECT WITH LIBRARIES? Image Pixabay
  5. 5. SOCIAL MEDIA & DEMOGRAPHICS
  6. 6. Image Pixabay - FirmBe
  7. 7. Infographics: Adweek; Pew Researc FACTS & FIGURES
  8. 8. KNOW YOUR OWN USERS
  9. 9. TOP TIPS FOR FACEBOOK • Posting an article- give your reasoning • “Casual images that show partial body shots like hands and feet are associated with higher Facebook likes.” (SocialExaminer) • Pictures & Video are king • Reply to comments
  10. 10. WHAT ARE YOUR FACEBOOK TIPS? • I also heard that if you cut the heads off, people can imagine themselves as the person in the pictures... • Alligators on campus are popular and candid photos... • Pictures of kids at storytimes or events are consistently popular • Use the insights to find out when your viewers are likely to be on... post then. • Permissions?  We have a sign on the door  We also ask the parent beforehand if it's not in the meeting room Image
  11. 11. Image Pixabay - FirmBe Instagram
  12. 12. Infographics: Adweek; Pew Researc FACTS & FIGURES
  13. 13. TOP TIPS FOR INSTAGRAM • Add Contrast & Warmth • Focus on Faces • Hashtags!!! Use up to 5. • Post ONCE daily • Interact with others: It’s a community Source: MakeUseO Instagram
  14. 14. WHAT ARE YOUR INSTAGRAM TIPS? • WEbstagram • Hootsuite might have a plugin • Hashtags make a HUGE difference in likes • Kids and activities • if there is a pic of an Instagram user use @ to include them Image
  15. 15. Image Pixabay - FirmBe
  16. 16. Infographics: Adweek; Pew Researc FACTS & FIGURES Pinterest.com
  17. 17. • Follow people in the community & others of interest • Complete your profile so people can find you • Multiple boards on multiple topics • Add descriptions (Keywords) to pins so they are searchable • Add PinIt buttons on your website • Verify pins before you repin (no dead links or SPAM) • Shared Boards with groups in your library • How-To Boards TOP TIPS FOR PINTEREST
  18. 18. WHAT ARE YOUR PINTEREST TIPS? • We made boards that match our academic programs and tell people in one shot to follow that board for ideas…especially works well with girl dominated programs like nursing and dental • Career/job resources page • Visual appeal is always good...sometimes I see something pretty...I just want to read it. • ne of our library branches does a program where they make Pintrest items image
  19. 19. Image Pixabay - FirmBe
  20. 20. Infographics: Adweek; Pew Researc FACTS & FIGURES
  21. 21. TOP TIPS FOR TWITTER • Follow Back • Link back to your website • @/# - use them • Consistency • Twitter is a conversation – reply timely • Find your voice: Give your brand personality • Live Tweet events
  22. 22. WHAT ARE YOUR TWITTER TIPS? • it's more of a conversation. You have to constantly interact • if you're using an acronym check it! Ours was accidentally inapropriate. • see what other people are using, and what is popular image
  23. 23. Image: FrontMan Marketing More tips SocialMedia Week
  24. 24. OTHER SOCIAL MEDIAS Infographic: SproutSocial)
  25. 25. OVERALL TIPS • Consistent • Post Regularly • Be Available…Reply, Like • Take time & post good stuff Image Cristina012 Deviant A More Tips -- PopSugar
  26. 26. DAY 2: ULTIMATE SOCIAL MEDIA PLAN
  27. 27. FOLLOW UP FROM DAY 1
  28. 28. EXAMPLES OF LIBRARIES ON LINKEDIN James V Hall Library New York Public Library Carnegie Library of Pittsburgh Charlotte Mecklenburg Library The Seattle Public Library Public Library of Cincinnati and Hamilton County Brown Mackie College - Miami
  29. 29. EXAMPLES OF LIBRARIES ON GOOGLE+ Indian River State College (when we make a new video we advertise on Google+. ) Libraries and Librarians: A librarian community Multnomah County Library Patchogue-Medford Library Chesapeake Public Library Boise Public Library Kern County Library (videos of bilingual storytimes!) Lot more at https://plus.google.com/s/library Ideas for Google+ • Hangouts: Book Clubs, Programs, Special Speakers, • big programs & Events – Simulcast on YouTube through Hangouts
  30. 30. US ON SOCIAL MEDIA Indian River State College https://www.facebook.com/IRSCLibraries https://twitter.com/irsclibrary https://www.pinterest.com/irsclibrary/ https://www.youtube.com/user/IRSCLibraries https://plus.google.com/100364980214770901344/posts https://instagram.com/irsclibraries/ Plan: We definitely post everyday once a day to Facebook and Twitter. The others is just when we have some content to share or when we make a new video we advertise on Google+. We may post current news or something that catches our interest in addition to our scheduled post and I find these posts get much more engagement from our users. Future: Looking at multilingual posts! Daytona State College Writing Center Facebook, Twitter, Pinterest Library's Facebook, Twitter, and Pinterest Florida Gulf Coast University FB: https://www.facebook.com/fgculibrary Blog: http://blogs.fgcu.edu/library/ Palm Harbor Library Facebook Adults: https://www.facebook.com/palmharborlibraryfans Children: https://www.facebook.com/PHLKids Friends: https://www.facebook.com/FriendsofPalmHarborLibrary Teens: https://www.facebook.com/PHLTeens Twitter Adults https://twitter.com/PalmHarborLib New at managing social media. Plan: To look at Instagram & Pinterest Everest University Brandon Campus https://www.pinterest.com/Working4Success/
  31. 31. CONTENT CURATION
  32. 32. Image from http://www.steblog.
  33. 33. WHAT IS CONTENT CURATION? Image from Pixaba
  34. 34. 20% - Library Promotion
  35. 35. COLLECTING CONTENT o Pinterest o Flipboard/Feedly o Scoop.it o Paper.li o Reading Room (great FB follow) o Buzzfeed (QUIZZES!) o Flavorwire (LISTS) o Bookriot.com o http://www.thisiscolossal.com /
  36. 36. CREATING YOUR OWN REPOSITORY Evernote Pocket Delicious
  37. 37. COLLECTING VIA TWITTER • Connect with Buffer, Pocket • Create Twitter Lists (or follow someone else’s)
  38. 38. INFOGRAPHICS o dailyinfographic.com o Pinterest o Coolinfographics.com Full infographic: http://goo.gl/oQ
  39. 39. CREATING CONTENT
  40. 40. CANVAS.COM • Create meme’s and other visuals easily • Thousands of stock images • Con: Ugly grid lines/watermark unless you pay $1.00
  41. 41. RECITETHIS.COM • Templates for quotes etc Need inspiration: http://americanbookreview.org/100bes
  42. 42. BEFUNKY.COM • Powerful photo editor • Lots of filters/overlays/etc • Collage maker • Most Free
  43. 43. TAGUL.COM • Import or C/P words from any source • Select Image, color, fonts • Share or download
  44. 44. INFOGRAPHICS Infographic: Create your own: • Easel.ly • infogr.am • http://piktochart.com/
  45. 45. CREATING VIDEO • Vine • Instagram • Lensoo Create • Sketchbook Express
  46. 46. CONTESTS AND CALLS FOR CONTENT Images: Bookface, #caughtreading #ireadeverywh
  47. 47. MAKING A POST GO FURTHER
  48. 48. TAKING A POST FURTHER o Tagging o Generating comments and shares o Cross-Promote with other pages o Shorter posts o Posts with emoticons get 33% more comments, they also get shared 33% more often. Sources: http://goo.gl/AI8xTY
  49. 49. WHO CAN YOU CROSS PROMOTE WITH? • departments on college campuses •Chambers •Nonprofits •Other libraries •Anyone who follows you
  50. 50. BOOSTING POSTS? Did you know? Your average Facebook post is only seen by 6-12% of your followers (source)
  51. 51. ACTIVITY How do we make this post more viral?
  52. 52. WHAT WORKS? Did you know? Posts with visuals receive 94% more page visits and engagement than those without.
  53. 53. Infographic FastComp
  54. 54. WHEN SHOULD YOU BE POSTING?
  55. 55. Infographic at QuickSprout Additional Info FastCompany
  56. 56. Infographic at QuickSpro Additional Info FastComp
  57. 57. Infographic at QuickSprou Additional Info FastCompa
  58. 58. CREATING @PLAN & SCHEDULING
  59. 59. CREATING A TEAM Social media shouldn’t be solo Image Pixabay
  60. 60. SCHEDULE
  61. 61. SCHEDULE SHOULD INCLUDE: • Promotional Posts • Curated Content • Pictures/Video • Who, When, and Where • Hashtags • Manage schedule in calendar or shared doc Templates and ideas: http://goo.gl/BULFdp https://goo.gl/zjeVaV http://goo.gl/2HLCMZ
  62. 62. HOOTSUITE • Up to 3 accounts free • Schedule Posts • Autopost from RSS Feeds
  63. 63. BUFFER
  64. 64. ADDING FOLLOWERS Promote your social media everywhere Invite Users Add events – exclusive pictures Tagging & Hashtags Consider Contests &/or games Good Content that people share
  65. 65. WHAT ARE YOUR TIPS? Consistency One of the tips from our social media group is to post after students get out of class. Try new features available on social media sites. Seems when FB adds some new feature, if you use it they promote it Image Flickr
  66. 66. EVALUATION
  67. 67. QUESTIONS TO ASK YOURSELF? • What are my objectives on social media? • How will I measure success? • What is success?
  68. 68. GATHERING STATISTICS
  69. 69. FACEBOOK INSIGHTS insights
  70. 70. FANPAGE KARMA http://www.fanpagekarma.com/ Includes: Facebook Twitter Google Analytics Google+ Instagram YouTube Pinterest
  71. 71. AGENDA Image https://goo.gl/Ko2G Contact Info: Diana Silveira Novare Library Services diana@novarelibrary.com

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