Creating an email list is a powerful marketing tool for libraries. Email marketing can bring the library into their user’s inbox on a regular basis - and create a stronger relationship between you and your users. A recent Constant Contact survey found using email lists in conjunction with other social media can increase your overall customer engagement by 73% (http://goo.gl/pMxM7w). We will focus on using the free service MailChimp but the principles will be transferable to any email list service.
During this session, we will focus on:
best practices for collecting email addresses including ideas on expanding your email list
ideas for utilizing email marketing effectively
best practices for effective email for both mobile and desktop users
how to add email marketing to your social media schedule and plan effectively
how to collect and analyze statistics
Attendees will be asked to work on an email marketing strategy between classes.
Instructor: Diana Silveira
Diana Silveira is the President of Novare Library Services, a company that focuses on web, mobile and infrastructure services for libraries. Previous to starting Novare Library Services, she was the Virtual Reference Manager for Florida’s Ask a Librarian Service and coordinator for Florida’s Statewide Delivery System. She presents regularly on implementing technology, best practices and privacy issues online. She also works with libraries to deploy new technologies and develop new mobile and desktop websites.