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SOCIAL MEDIA ANDDEMOGRAPHICS: HITTING THERIGHT MEDIA FOR YOUR AUDIENCEPresenter: Diana Silveira, Novare Library Services
AGENDA Breakdown of Social Media Demographics Recommendation of use of each General Social Media Success Tips
AN OVERVIEWDubbed Gen C by Nielsen for beingthe most connected group)
Microblogging:Your message in 150 characters 18-49 year old demographic Connecting known and new users
TWITTER DEMOGRAPHICS 15%    = household incomes of over $75,000. 18%    = ages of 18 to 29 years old 14%    =30 to 49 y...
FACEBOOK Most popular social media site 800 MILLION users All ages Your current active users
GOOGLE+ 18- 34 years old Student (20%) Male (70%) Higher income than Facebook 40 million users – only 17% active
LINKEDIN 25-54 59% Male Industries:    High    Tech, Finance, Medical   Job Functions    Sales, Administrative, Aca   ...
 From September to  December 2011, unique  visitors up 429% and over  3.3.million people > 11 million monthly  visitors...
MEETUP 55% woman 35-44 College-Educated or higher
 20% under 17           Female Used more in Europe    18-24 highest users  than US                Followed by 25-54
Skewsyounger
QR CODESWho Doesn’t Use: >1 in 5 students 21% of college studentsWho does Use:• Male (61%)• 18-34 (54%)• Income over 100...
IN A NUTSHELL…   Twitter: New/Existing Users GenX, GenY and GenZ   Facebook: All – existing library users.   Google+: C...
CUSTOMIZING YOUR MESSAGE   Library booksale for new public computers starts    tomorrow. Pass it on! #library #freecomput...
FINDING OUT ABOUT YOUR USERS http://www.plusdemographics.com/ (G+) Facebook Insights > Users
SUCCESS IN SOCIAL MEDIA Have a purpose Use multiple networks Customize your message to the network Team not a lone sol...
GOLDEN RULE   Create a Social Media Plan & Schedule
Diana Silveira                      diana@novarelibrary.comVisit us @ FLA                       slideshare.net/dee987  Boo...
Social Media and Demographics: Hitting the Right Media for Your audience
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Social Media and Demographics: Hitting the Right Media for Your audience

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Updated on 3/29/2012.

With Google+, Facebook, Twitter, Tumblr, LinkedIn, Bebo, GoodReads, and many more  the number of Social Media sites continues to grow exponentially. With a multitude of Social Media sites be developed daily, one size no longer fits all. Join Diana Silveira to sort through the tangled web of Social Media sites and learn how to use different social media outlets in order to target and to tailor messages to different audiences and for specific purposes.

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Social Media and Demographics: Hitting the Right Media for Your audience

  1. 1. SOCIAL MEDIA ANDDEMOGRAPHICS: HITTING THERIGHT MEDIA FOR YOUR AUDIENCEPresenter: Diana Silveira, Novare Library Services
  2. 2. AGENDA Breakdown of Social Media Demographics Recommendation of use of each General Social Media Success Tips
  3. 3. AN OVERVIEWDubbed Gen C by Nielsen for beingthe most connected group)
  4. 4. Microblogging:Your message in 150 characters 18-49 year old demographic Connecting known and new users
  5. 5. TWITTER DEMOGRAPHICS 15% = household incomes of over $75,000. 18% = ages of 18 to 29 years old 14% =30 to 49 years old. 15% = college degree or higher. 13% of all online adults report that they have used Twitter But…. The migration has been slow, but steady. A Pew survey last July found that 16 percent of young people, ages 12 to 17, said they used Twitter. Two years earlier, that percentage was just 8 percent. http://pewresearch.org/topics/demography/ & http://www.huffingtonpost.com/2012/01/30/teens-on-twitter_n_1241109.html
  6. 6. FACEBOOK Most popular social media site 800 MILLION users All ages Your current active users
  7. 7. GOOGLE+ 18- 34 years old Student (20%) Male (70%) Higher income than Facebook 40 million users – only 17% active
  8. 8. LINKEDIN 25-54 59% Male Industries: High Tech, Finance, Medical Job Functions Sales, Administrative, Aca demics, Operations http://slidesha.re/wb0why
  9. 9.  From September to December 2011, unique visitors up 429% and over 3.3.million people > 11 million monthly visitors 80% of users are women 55% of these are aged between 25 to 44.
  10. 10. MEETUP 55% woman 35-44 College-Educated or higher
  11. 11.  20% under 17  Female Used more in Europe  18-24 highest users than US  Followed by 25-54
  12. 12. Skewsyounger
  13. 13. QR CODESWho Doesn’t Use: >1 in 5 students 21% of college studentsWho does Use:• Male (61%)• 18-34 (54%)• Income over 100,000 (36%) http://www.marketingvox.com/another-sign-qr-codes-dont-appeal-to-the-young-050150/
  14. 14. IN A NUTSHELL… Twitter: New/Existing Users GenX, GenY and GenZ Facebook: All – existing library users. Google+: College Students MeetUp: GenX and Y professionals Bebo: Small network, but teens. LinkedIn: Professionals, Older Pinterest: Woman, GenX Tumblr: Young under 30 GoodReads: Your booklovers SMS: GenY and younger
  15. 15. CUSTOMIZING YOUR MESSAGE Library booksale for new public computers starts tomorrow. Pass it on! #library #freecomputers #tarponsprings #gaming Booksale for new computers starts tomorrow. Computers are for you! And are available free anytime we are open. Booksale for new computers starts tomorrow- these computers will help us provide computer classes, resume assistance and more. Booksale for new computers starts tomorrow- these computers will have extra CPU and be awesome for gaming programs this Summer.
  16. 16. FINDING OUT ABOUT YOUR USERS http://www.plusdemographics.com/ (G+) Facebook Insights > Users
  17. 17. SUCCESS IN SOCIAL MEDIA Have a purpose Use multiple networks Customize your message to the network Team not a lone soldier approach Humanize your message Respond to positive & negative publicly
  18. 18. GOLDEN RULE Create a Social Media Plan & Schedule
  19. 19. Diana Silveira diana@novarelibrary.comVisit us @ FLA slideshare.net/dee987 Booth 402 delicious.com/dee987/demographics

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