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SEFLIN: Ultimate Guide to Social Media

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Social Media is one of those things - it seems so easy on the off-set. Facebook, Twitter, Pinterest, Instagram - post a few things and engage & connect with our users. However, it is often brimming with unviewed posts, no comments and the feeling - is anyone listening? Is this worth it?

During this two part class, we will focus on targeting specific audiences via social media, creating an effective social media schedule and how to gather and use analytics to improve your library’s social media presence. We will also explore promoted posts - the pros and the cons. Attendees will be asked to evaluate their current social media strategy during these two workshops.

Published in: Social Media
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SEFLIN: Ultimate Guide to Social Media

  1. 1. ULTIMATE GUIDE TO SOCIAL MEDIA Presented for: SEFLIN
  2. 2. AGENDA: DISCUSS POPULAR SOCIAL MEDIA SUCCESSFUL STRATEGIES FOR CREATING CONTENT USING CONTENT CURATION CREATING A PLAN HOW TO GAIN FOLLOWERS HOW TO EVALUATE Image
  3. 3. WHY SOCIAL MEDIA? Picture Pixabay
  4. 4. WHY DO PEOPLE CONNECT WITH LIBRARIES? Image Pixabay
  5. 5. SOCIAL MEDIA & DEMOGRAPHICS
  6. 6. Image Pixabay - FirmBe
  7. 7. Infographics: Adweek; Pew Researc FACTS & FIGURES
  8. 8. KNOW YOUR OWN USERS
  9. 9. TOP TIPS FOR FACEBOOK • Posting an article- give your reasoning • “Casual images that show partial body shots like hands and feet are associated with higher Facebook likes.” (SocialExaminer) • Pictures & Video are king • Reply to comments
  10. 10. GET NOTICED: MAKE YOUR PROFILE PIC A GIF This & 33 more tips: http://goo.gl/fGQ
  11. 11. ADD FILTERS & WRITE ON PHOTOS
  12. 12. DO: REPLY TO COMMENTS, RETWEETS & OTHER SOCIAL MEDIA CONTACTS
  13. 13. WHAT ARE YOUR FACEBOOK TIPS? Image I like to start with a question to get the person interested in the rest of the post. Minimal words...
  14. 14. Image Pixabay - FirmBe Instagram
  15. 15. Infographics: Adweek; Pew Researc FACTS & FIGURES
  16. 16. TOP TIPS FOR INSTAGRAM • Add Contrast & Warmth • Focus on Faces • Hashtags!!! Use up to 5. • Post ONCE daily • Interact with others: It’s a community Source: MakeUseO Instagram
  17. 17. WHAT ARE YOUR INSTAGRAM TIPS? Image
  18. 18. Image Pixabay - FirmBe
  19. 19. Infographics: Adweek; Pew Researc FACTS & FIGURES Pinterest.com
  20. 20. • Follow people in the community & others of interest • Complete your profile so people can find you • Multiple boards on multiple topics • Add descriptions (Keywords) to pins so they are searchable • Add PinIt buttons on your website • Verify pins before you repin (no dead links or SPAM) • Shared Boards with groups in your library • How-To Boards TOP TIPS FOR PINTEREST
  21. 21. WHAT ARE YOUR PINTEREST TIPS? image
  22. 22. Image Pixabay - FirmBe
  23. 23. Infographics: Adweek; Pew Researc FACTS & FIGURES
  24. 24. TOP TIPS FOR TWITTER • Follow Back • Link back to your website • @/# - use them • Consistency • Twitter is a conversation – reply timely • Find your voice: Give your brand personality • Live Tweet events
  25. 25. REPEAT TWEETS
  26. 26. WHAT ARE YOUR TWITTER TIPS? image
  27. 27. Image: FrontMan Marketing More tips SocialMedia Week
  28. 28. OTHER SOCIAL MEDIAS Infographic: SproutSocial)
  29. 29. OVERALL TIPS • Consistent • Post Regularly • Be Available…Reply, Like • Take time & post good stuff Image Cristina012 Deviant A More Tips -- PopSugar
  30. 30. EXAMPLES OF LIBRARIES ON LINKEDIN James V Hall Library New York Public Library Carnegie Library of Pittsburgh Charlotte Mecklenburg Library The Seattle Public Library Public Library of Cincinnati and Hamilton County Brown Mackie College - Miami
  31. 31. EXAMPLES OF LIBRARIES ON GOOGLE+ Indian River State College (when we make a new video we advertise on Google+. ) Libraries and Librarians: A librarian community Multnomah County Library Patchogue-Medford Library Chesapeake Public Library Boise Public Library Kern County Library (videos of bilingual storytimes!) Lot more at https://plus.google.com/s/library Ideas for Google+ • Hangouts: Book Clubs, Programs, Special Speakers, • big programs & Events – Simulcast on YouTube through Hangouts
  32. 32. WHAT ARE YOUR SOCIAL MEDIA SITES?
  33. 33. CONTENT CURATION
  34. 34. Image from http://www.steblog.
  35. 35. WHAT IS CONTENT CURATION? Image from Pixaba
  36. 36. Facebook Lib Promotion Content Curation Twitter Lib Promotion Retweets Content Curation Engagement HOW MUCH?
  37. 37. COLLECTING CONTENT o Pinterest o Flipboard/Feedly o Scoop.it o Paper.li o Reading Room (great FB follow) o Buzzfeed (QUIZZES!) o Flavorwire (LISTS) o Bookriot.com o http://www.thisiscolossal.com /
  38. 38. CREATING YOUR OWN REPOSITORY Evernote Pocket Delicious
  39. 39. COLLECTING VIA TWITTER • Connect with Buffer, Pocket • Create Twitter Lists (or follow someone else’s)
  40. 40. INFOGRAPHICS o dailyinfographic.com o Pinterest o Coolinfographics.com Full infographic: http://goo.gl/oQ
  41. 41. VERIFY BEFORE YOU SHARE
  42. 42. DO STAY RELEVANT TO YOUR AUDIENCE
  43. 43. DO: HAVE PERSONALITY – YOU’RE NOT A MACHINE
  44. 44. CREATING CONTENT
  45. 45. CANVA.COM • Create meme’s and other visuals easily • Thousands of stock images • Con: Ugly grid lines/watermark unless you pay $1.00
  46. 46. BEFUNKY.COM • Powerful photo editor • Lots of filters/overlays/etc • Collage maker • Most Free
  47. 47. TAGUL.COM • Import or C/P words from any source • Select Image, color, fonts • Share or download
  48. 48. INFOGRAPHICS Infographic: Create your own: • Easel.ly • infogr.am • http://piktochart.com/
  49. 49. CREATING VIDEO • Vine • Instagram • Lensoo Create • Sketchbook Express
  50. 50. CONTESTS AND CALLS FOR CONTENT Images: Bookface, #caughtreading #ireadeverywh
  51. 51. MAKING A POST GO FURTHER
  52. 52. TAKING A POST FURTHER o Tagging o Generating comments and shares o Cross-Promote with other pages o Shorter posts o Posts with emoticons get 33% more comments, they also get shared 33% more often. Sources: http://goo.gl/AI8xTY
  53. 53. WHO CAN YOU CROSS PROMOTE WITH? • departments on college campuses •Chambers •Nonprofits •Other libraries •Anyone who follows you
  54. 54. BOOSTING POSTS? Did you know? Your average Facebook post is only seen by 6-12% of your followers (source)
  55. 55. ACTIVITY How do we make this post more viral?
  56. 56. WHAT WORKS? Did you know? Posts with visuals receive 94% more page visits and engagement than those without. Keep images clean and emotionally relevant
  57. 57. Infographic FastComp
  58. 58. FONTS • Must be clear and readable • Must fit the audience & message • Highly contrast pics and background More @ http://goo.gl/zyZrCk Full Infographic: http://goo.gl/yR
  59. 59. RULE OF THUMB • Decide: Emotion and Goal • Create multiple (3-5) images • Walk away • Revisit and decide immediately https://goo.gl/osH4bW
  60. 60. CREATE YOUR OWN • Create a custom slide in PowerPoint • Add Picture (pixabay is a great source) • Add Text (KISS, Fontsquirrel & dafont) • Save as jpg
  61. 61. WHEN SHOULD YOU BE POSTING?
  62. 62. Infographic at QuickSprout Additional Info FastCompany
  63. 63. Infographic at QuickSpro Additional Info FastComp
  64. 64. Infographic at QuickSprou Additional Info FastCompa
  65. 65. CREATING @PLAN & SCHEDULING
  66. 66. CREATING A TEAM Social media shouldn’t be solo Image Pixabay
  67. 67. SCHEDULE
  68. 68. SCHEDULE SHOULD INCLUDE: • Promotional Posts • Curated Content • Pictures/Video • Who, When, and Where • Hashtags • Manage schedule in calendar or shared doc Templates and ideas: http://goo.gl/BULFdp https://goo.gl/zjeVaV http://goo.gl/2HLCMZ
  69. 69. HOOTSUITE • Up to 3 accounts free • Schedule Posts • Autopost from RSS Feeds
  70. 70. BUFFER
  71. 71. HOW DO YOU ADD FOLLOWERS Promotion at Desk/Website Viral campaigns
  72. 72. WHAT ARE YOUR TIPS? Image Flickr
  73. 73. EVALUATION
  74. 74. QUESTIONS TO ASK YOURSELF? • What are my objectives on social media? • How will I measure success? • What is success?
  75. 75. GATHERING STATISTICS
  76. 76. FACEBOOK INSIGHTS insights
  77. 77. FANPAGE KARMA http://www.fanpagekarma.com/ Includes: Facebook Twitter Google Analytics Google+ Instagram YouTube Pinterest
  78. 78. QUESTIONS & DISCUSSION
  79. 79. Contact Info: Diana Silveira Novare Library Services diana@novarelibrary.com Slideshare.net/dee987

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