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Passive Fundraising for Friends and Libraries

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Raising money for libraries is never easy. Friends, Foundations, PTAs and library staff often work hard to create new revenue streams for special projects and programs. In this webinar, we will explore:
- Creating Online Fundraising Campaigns
- Websites to raise money and awareness by sell branded items like t-shirts, bumper stickers and more for fundraising
- Small ongoing passive fundraising ideas you can have inside your library.

Bring ideas and join into the discussion during this interactive webinar.

Presenter: Diana Silveira

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Passive Fundraising for Friends and Libraries

  1. 1. Passive Fundraising Ideas for Friends and Libraries Presenter: Diana Silveira
  2. 2. Agenda Online Fundraising Campaigns Websites to raise money and awareness Fundraising inside your library.
  3. 3. Online Fundraising Campaigns
  4. 4. PayPal Other sites to consider for powered donation buttons: Amazon, fundly and more at nonprofithub
  5. 5. Crowdsourcing
  6. 6. GoFundMe's fee is 5% from each donation you receive. WePay's fee is 2.9% + $0.30 per donation.
  7. 7. Setting Up a GoFundMe Fill Out a Form Upload Pictures/Video Tell Your Story What your reward levels? Publish Campaign Promote, Share Custom Link
  8. 8. What’s Your Story? Who are you? Why are you raising money? How will it be used? When? Why is this important? Important to you? Be thankful
  9. 9. Have supporters promote you Tie-in to social media to really give your campaign reach
  10. 10. Other Places to Host Campaigns Kickstarter.com DonorsChoose.org Hatchfund.org More sites: http://www.crowdfunding.com/
  11. 11. Corporate and Private Sponsorships More at NonProfitHub
  12. 12. Websites to Raise Money & Awareness
  13. 13. Sell Promotional Items cafepress.com teespring.com threadless.com Tshirt at: teespring.com
  14. 14. Your Own Online Store & Website AmazonPayments WordPress.com Blogger Google Sites
  15. 15. Amazon smile.amazon.com set up at: org.amazon.com Affiliate Program For eligible purchases at AmazonSmile, the AmazonSmile Foundation will donate 0.5% of the purchase price to the customer’s selected charitable organization.
  16. 16. Fundraising Within the Library
  17. 17. Whirl a Wish
  18. 18. Rubber Ducks • Rubber Ducks in the stacks • Rubber Duck Races • Rubber DuckArt Contests
  19. 19. Pin Ups $1 - $5 a piece The back will have information about the project Include your logo Leave space for names Make sure they are out & very viewable More about PinUps need some design inspiration go to Pinterest
  20. 20. goodsearch.com
  21. 21. Silent Auctions Donations from local businesses tip move from pen and paper to bidpal to expand the auction
  22. 22. Yard Sales, Garages Sales and Book Sales
  23. 23. Restaurant Nights (and Days) list of some restaurants- fundraising-newsletters.com/fundraising-with-restaurant-nights.html 
 Always check with local restaurants! Tips: restaurant-fundraisers.com/how-to-run-a-successful-restaurant-night
  24. 24. 50/50 Raffles at Events
  25. 25. Who’s the Cutest? Votes cost a $1. Promote via online and in the library babies, puppies, cats, pets anything cute works
  26. 26. Collect Gently Used Shoes funds2orgs.com
  27. 27. Not So Passive Fundraising
  28. 28. Escape Rooms, Bingo, 5k, Bake Offs, Chores for Charity, Gala Events, Game Nights, Puzzle Parties, Golf Tournaments, Special Programs, Author Events, Wacky Wagers, Car Washes, Recycling Events, Movie Nights, Singing Valentine Grams, Many More Ideas at: mobilecause.com/fundraising-event-ideas easy-fundraising-ideas.com/ doublethedonation.com/fundraising-ideas/ what else?
  29. 29. Tips to Make Campaigns Successful
  30. 30. What’s in it for me? AKAWhy do I care?
  31. 31. Inspire - Activate - Experience • Is the content that you put out there inspiring? • What happens next? Is there a clear path to activism? • What is your donor experience? Great Article at JCSM
  32. 32. Share Your Story Highlight an individual’s story on how YOU and this campaign with change ONE Life
  33. 33. Resources to Create Stories wordpress.com/ blogger.com story.adobe.com Slidestory.com/ YouTube /Vimeo Use your smart phone to record testimonials Capture stories via Social Media, FaceTime, Skype More ideas at: elearningindustry
  34. 34. Tie PR into holidays and events
  35. 35. Promote Your Campaign Image from: https://tippingpoint.org/the-impact/
  36. 36. Say Thank You Email, Digital Signs, Posters, Newsletters, How else?
  37. 37. Keep in touch mailchimp.com Social Media
  38. 38. Donor Perfect Discount at Techsoup.org
  39. 39. What have you done within your library? What are you planning?
  40. 40. Questions?
  41. 41. Diana Silveira Novare Library Services diana@novarelibrary.com slideshare.net/dee987

Raising money for libraries is never easy. Friends, Foundations, PTAs and library staff often work hard to create new revenue streams for special projects and programs. In this webinar, we will explore: - Creating Online Fundraising Campaigns - Websites to raise money and awareness by sell branded items like t-shirts, bumper stickers and more for fundraising - Small ongoing passive fundraising ideas you can have inside your library. Bring ideas and join into the discussion during this interactive webinar. Presenter: Diana Silveira

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