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Creating an email list is a powerful marketing tool for libraries. Email marketing can bring the library into their user’s inbox on a regular basis - and create a stronger relationship between you and your users. A recent Constant Contact survey found using email lists in conjunction with other social media can increase your overall customer engagement by 73% (http://goo.gl/pMxM7w). We will focus on using the free service MailChimp but the principles will be transferable to any email list service.
During this session, we will focus on:
best practices for collecting email addresses including ideas on expanding your email list
ideas for utilizing email marketing effectively
best practices for effective email for both mobile and desktop users
how to add email marketing to your social media schedule and plan effectively
how to collect and analyze statistics