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AUGMENTED REALITYDIANA SILVEIRANOVARE LIBRARY SERVICES
WHAT IS AUGMENTED REALITY?―A type of virtual reality that combines real and  imagined images in a real-time session. In  a...
CHANGING HOW WEVIEW THE WORLD
CHANGING INFORMATION SEEKING BEHAVIOR?•   Search by photo•   Immediacy of information•   Sharing – crowdsourced informatio...
QR CODES
VISUAL SHOPPING & BEYOND                           Amazon’s Flow                           Red Laser                      ...
RED LASER
SNAPTELL & AMAZON MOBILE
WIKITUDEIncludes worlds like: Twitter, FourSquare, Yelp, Wikipedia, Couponing, Instagram, university maps, and more
LAYAR
GOOGLE GOGGLESSearch the real world by taking a picture. Search by taking a picture                                      •...
GOOGLE GOOGLES – THE GLASSES
CHANGE SOMEONE’S LIFE    Apps: DanKam: Colorblind Fix, LookTel ,
OTHER NICHE PRODUCTS               Starchart (google skymap)               CarFinder               SnapShop               ...
AR IN CARS
Source: Wired Magazine
NEW THINGS EVERY DAYSmashCardsHoliday Cups
COMING TO FACEBOOK FACIAL RECOGNITION FORTHE MASSES                          Source:face.com
USING RFID TO INTERACT―This year, the Tampa BayLightning introduced a replicateam jersey equipped witha radio frequencychi...
SHELF READING?                 ReadWriteWeb
CHANGING INFORMATION SEEKING BEHAVIOR?• Search by photo• Immediacy of information• Sharing – crowdsourced information as  ...
READY TO CREATE YOUR OWN?Tools: Video Display Video CameraSoftware:•   AR Toolkit•   Blender•   FLARToolkit             ...
CONTACT      @novarelibrary      facebook.com/novarelibraryservices      delicious.com/dee987/Augmentedreality      diana@...
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Lunch and learn augmented reality july 2012

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Augmented reality ties the physical and virtual worlds. These science fiction sounding applications are just the beginning of bringing the Internet to the physical world. Just pointing your phone at a historic building or direction, can bring a wealth of information to the user.

Join us to learn about popular Augmented Reality Applications such as Layar, Wikitude, Red Laser and others and how they will change our information seeking behaviors in the future.

Published in: Technology
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Lunch and learn augmented reality july 2012

  1. 1. AUGMENTED REALITYDIANA SILVEIRANOVARE LIBRARY SERVICES
  2. 2. WHAT IS AUGMENTED REALITY?―A type of virtual reality that combines real and imagined images in a real-time session. In augmented reality, most of the images are real.‖ Defined in PC Magazine
  3. 3. CHANGING HOW WEVIEW THE WORLD
  4. 4. CHANGING INFORMATION SEEKING BEHAVIOR?• Search by photo• Immediacy of information• Sharing – crowdsourced information as readily available (or more) than authoritative sources• Privacy?
  5. 5. QR CODES
  6. 6. VISUAL SHOPPING & BEYOND Amazon’s Flow Red Laser Snaptell/Amazon
  7. 7. RED LASER
  8. 8. SNAPTELL & AMAZON MOBILE
  9. 9. WIKITUDEIncludes worlds like: Twitter, FourSquare, Yelp, Wikipedia, Couponing, Instagram, university maps, and more
  10. 10. LAYAR
  11. 11. GOOGLE GOGGLESSearch the real world by taking a picture. Search by taking a picture • Scan barcodes for product information • Scan QR codes • Recognize famous landmarks • Translate by taking a picture of foreign language text • Scan text using Optical Character Recognition (OCR) • Recognize paintings, books, dvd, cds, and just about any 2D image • Solve Sudoku puzzles
  12. 12. GOOGLE GOOGLES – THE GLASSES
  13. 13. CHANGE SOMEONE’S LIFE Apps: DanKam: Colorblind Fix, LookTel ,
  14. 14. OTHER NICHE PRODUCTS Starchart (google skymap) CarFinder SnapShop London Tube Sea Breeze AR Soccer Golfscape Social Shopper SpyGlass Yelp App: Star Chart, Top Apps
  15. 15. AR IN CARS
  16. 16. Source: Wired Magazine
  17. 17. NEW THINGS EVERY DAYSmashCardsHoliday Cups
  18. 18. COMING TO FACEBOOK FACIAL RECOGNITION FORTHE MASSES Source:face.com
  19. 19. USING RFID TO INTERACT―This year, the Tampa BayLightning introduced a replicateam jersey equipped witha radio frequencychip embedded in the sleevethat fans can scan at stadiumstores to receive discounts onrefreshments and teammerchandise for all seasonticket holders. The promotionhas worked — it helped spur anearly twofold increase inseason ticket sales this year.‖
  20. 20. SHELF READING? ReadWriteWeb
  21. 21. CHANGING INFORMATION SEEKING BEHAVIOR?• Search by photo• Immediacy of information• Sharing – crowdsourced information as readily available (or more) than authoritative sources• Privacy?
  22. 22. READY TO CREATE YOUR OWN?Tools: Video Display Video CameraSoftware:• AR Toolkit• Blender• FLARToolkit More info @ Daniel Frommelt’s 2009 Presentation
  23. 23. CONTACT @novarelibrary facebook.com/novarelibraryservices delicious.com/dee987/Augmentedreality diana@novarelibrary.com 877.816.9638Slides at: www.slideshare.net/dee987

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