Getting the most out of facebook

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Getting the most out of facebook

  1. 1. Getting the Most Out of FacebookPresenter: for Your LibraryDianaSilveira Presenter: Diana Silveira Novare Library Services
  2. 2. Agenda Marketing 101 Understanding Facebook Analytics Tricks & Tips Cool Tools
  3. 3. Marketing 101
  4. 4. Post regularly Pictures Video Pinterest Questions Postlocal interest Users Interest
  5. 5. Facebook Marketing is not free
  6. 6. Give Users a Reason to Connect
  7. 7. Hints for a Successful Status Add a link – don’t leave the URL in status Introduce Links Keep statuses Short Use Your voice – its not a formal press release
  8. 8. Facebook Analytics
  9. 9. Anatomy of Your Reports
  10. 10. http://goo.gl/ybYNK
  11. 11. You Like Me! … People TalkingAbout This Liked your Page Liked, Commented on or shared your Page Post Answered a question you’ve asked Responded to your event Mentioned Your Page Tagged your Page in a Photo Checked in or recommended Your Place
  12. 12. Note Total Likes and People Talking About this are public- anyone can see them
  13. 13. How are you reaching people?
  14. 14. Using this data for maximumimpact
  15. 15. Ask… What posts were more effective and WHY  Do users respond to a format (video, pictures, links),  Do users respond to a theme  Analyze your “likes”  who are they  what do they use the library for?
  16. 16. Open Graph "http://graph.facebook.com/[any Facebook username] Need a Developer Account - https://developers.facebook.com/
  17. 17. What are your most popular posts?  Photo Album  Archive Photos  Photos of Children’s Story Times  Rare Books  Programs  Upcoming Events  Happy Birthday to others  Current News  Library/Book related humor  Questions
  18. 18. Tips & Tricks
  19. 19. Creating A Social Media Plan http://goo.gl/WVwLE
  20. 20. Schedule Posts
  21. 21. Facebook Pages
  22. 22. Cool Tools
  23. 23. Alerti http://en.alerti.com Mentions on Facebook and other social media Mentions on general web
  24. 24. HootSuite
  25. 25. Questions
  26. 26. Diana Silveira diana@novarelibrary.com slideshare.net/dee987 delicious.com/dee987/facebookwww.novarelibrary.com www.learnsurge.com

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