Creating your own e book TBLC July 2013 (2part class)

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The eBook format gives everybody the opportunity to become their own publisher. With this two-part class, we will go from creation to final product - providing participants with the options libraries and local authors will have to publish their own work.

The classes will focus on:

The growing trends in publishing and the movement toward self-publishing
Understanding formats and DRM issues
Creating covers and cover art
Frequent issues and the fixes
How to use Kindle Publishing and Calibre to create your ebook
Options authors and libraries have for distributing and selling their ebook.

Between classes, participants will be asked to work on creating their ebook from personally created content and/or open source information.

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Creating your own e book TBLC July 2013 (2part class)

  1. 1. Presenter: Diana Silveira, Novare Library Services Creating Your Own e-book Part 1
  2. 2. Agenda (for Both Parts 1 &2) The classes will focus on:  The growing trends in publishing and the movement toward self-publishing  Understanding formats and DRM issues  Creating covers and cover art  Frequent issues and the fixes  How to use Kindle Publishing, Nook Press, Smashwords and Calibre to create your ebook  Options authors and libraries have for distributing and selling their eBook
  3. 3. Trends in Publishing
  4. 4. • EBOOKS! • Micropublishing • Rise of the Independent Author • Enhanced Ebook Reading (especially with Children’s books) • Mergers of the big players Trends
  5. 5. http://goo.gl/zNDmC Libraries as publishers
  6. 6. DRM and FORMATS
  7. 7. DRM  Digital Rights Management  An automated electronic lock and key to prevent theft
  8. 8. The Basics on File Types
  9. 9. Kindle AZW, PDF, MOBI
  10. 10. Nook EPUB (Barnes & Noble, Sony, and mostly everyone else)
  11. 11. Formatting  It is recommended you use a specialty program  If you use word, save a basic version in RTF for the greatest flexibility.
  12. 12. 5 Mistakes to Avoid  Improper Indents (don’t use tabs or spaces to create paragraph indents)  Don’t repeat Paragraph Returns  Improper Paragraph Separation - Paragraphs require either first line paragraph indents or the block paragraph method.  Font and Style Mistakes  Copyright Page Mistakes Source- Smashwords
  13. 13. Fonts  Tahoma  Verdana  Calibri  Garamond  Times New Roman  Want to use a fancy Font – use jpgs Simple Is Better
  14. 14. http://visual.ly/serif-vs-sans-final-battle
  15. 15. Covers and Cover Art
  16. 16. Covers and Cover Art: Follow-Up Varies by vendor but “recommend a width of 1,500 to 1,800 pixels to be safe” then customize for each platform More about Image Size at: http://blog.smashwords.com/2012/06/new-ebook-cover-image-requirements.html http://www.smashwords.com/books/view/145431 (images from this ebook)
  17. 17. Download Free at: http://calibre-ebook.com/ Calibre
  18. 18. Download Calibre and change the file type of a document. (send these to Diana) Bonus: Create a Cover  Challenge
  19. 19. diana@novarelibrary.com www.facebook.com/NovareLibraryServices https://delicious.com/dee987/epublishing 877-816-9638 Contact Me Diana Silveira
  20. 20. Presenter: Diana Silveira, Novare Library Services Creating Your Own e-book Part 2
  21. 21. Calibre Questions  Why did my fonts change? Can I prevent this? Expand menu > preferences > Conversion > Common Options
  22. 22. Adding a Cover to Your Book
  23. 23. Alternatives to Calibre  Sigil (Open Source)  Scrivener ($40)  Word Processing then direct with Vendors  Adobe InDesign Others: http://literatureandlatte.com/links.php
  24. 24. Why didn’t my image wrap? It will resize and display differently on different devices (CSS can help this) For example, Kindle will always try and make your image the full screen…
  25. 25. Formatting (when converting title) body { color: rgb(255,255,255); background-color:rgb(0,0,255); text-align:justify; line-spacing:1.8; margin-top:0px; margin-bottom:4px; margin-right:50px; margin-left:50px; text-indent:2em; } h1, h2, h3, h4, h5, h6 { color:white; text-align:center; font-style:italic; font-weight:bold; }
  26. 26. DISTRIBUTION OPTIONS Buy My EBook
  27. 27. Amazon
  28. 28. CreateSpace https://www.createspace.com/
  29. 29. • CreateSpace-Assigned ISBNs • *Custom ISBN ($10) • *Custom Universal ($99) • https://www.myidentifiers.com/ - $125 for one…discount on multiple ISBN Options https://www.createspace.com/Help/Index.jsp?orgId=00D300000001Sh9&id=50170000000I1ec
  30. 30. Interior
  31. 31. Cover Upload PDF of your own or use their creator
  32. 32. Complete Set-up  Set-Up Distribution  Complete the Review Process Tip: Its Well Worth the Price – Pay for a Print Proof
  33. 33. Cost of Doing Business http://goo.gl/u152M About 26% of a sale is yours
  34. 34. Kindle Publishing https://kdp.amazon.com/self-publishing/signin
  35. 35. Categorize Correctly  Categorize in “Super Niche Categories” Feminist Theory Lifestyle & Event Photography Science Fiction – Fantasy E-commerce By Being in Smaller Categories – it is easier to “trend” and be found
  36. 36. Create a Giveaway or Sale 24-48 hour “book- buying” period
  37. 37. Calculating Royalties  Any price – over $.99  You pick country distribution  Includes distribution costs  Lending/Text to Speech Optional  Sell Between $2.99 - $9.99  Author Pays delivery  Give Amazon all Distribution Rights  List Price is at least 20% below the list price in other sales channel  Lending/Text to Speech and other Amazon Features required 35% 70% http://goo.gl/5fVgl http://goo.gl/6icJ1
  38. 38. Nook Press
  39. 39. Royalities
  40. 40. Smashwords  Apple iBookstore (32 countries)  Barnes & Noble  Sony  Kobo  Diesel  Baker & Taylor (the Blio.com e- reading app and the Axis360 platform for public libraries)  and others.
  41. 41. The Basics (1) Read and follow the Smashwords Style Guide (2) Create a Word document with simple, clean formatting, (3) Upload that Word document to Smashwords and let them convert it for you, (4) Enter your book’s information, description, price, etc. at Smashwords, and (5) Opt in to all the distribution channels you want. http://goo.gl/ftx1T
  42. 42. Royalties  Earn 60% of the list price for sales through our major retailers, and earn 85% net for sales at the Smashwords Store (70.5% for sales originated by our network of affiliate marketers).
  43. 43. Lulu.com
  44. 44. Self-Distribution
  45. 45. • Direct Purchase through your website • Direct download/purchase through email list • App Stores Sell/Distribute
  46. 46. Create an App of Title for Android or iPad App Example - http://goo.gl/cJxrX
  47. 47. ONE SENTENCE!!! WHAT IS IT ABOUT?! Pitch Your Book
  48. 48. Marketing, Marketing, Marketing • Social Media • Blogs • Email Lists • Website • Free Speaking – Online and In-Person • Press Releases in your community and • Organize bulk sales to organizations • Be Shameless 
  49. 49. Some advise
  50. 50. Consider? – Trademarking Series Titles
  51. 51. Inspiration
  52. 52. diana@novarelibrary.com www.facebook.com/NovareLibraryServices 877-816-9638 Contact Me Diana Silveira

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