Content Curation


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What do Tumblr, Pinterest, YouTube and many other popular social media sites have in common? They encourage sharing and creating creative collections of online materials. This content curation is happening – users
and librarians alike are participating in creating and utilizing these platforms for work, learning, life and play.

During this webinar, we will explore:
- Popular Content Curation Sites
- How libraries can utilize them and why
- How we can market ourselves to new and existing users successful through these platforms

Published in: Technology, Business
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  • Curata’s 2012 Content Curation Adoption Survey of more than 400 marketers found that the vast majority are utilizing content curation as a key component of their content marketing strategy. In fact, 95 percent of respondents said they have curated content in the past six months – though some did so unknowingly, as they were not familiar with the term. Why all this buzz around content curation? What is driving the adoption of the practice?Here are some of the key findings from the survey: Growing quantity led to sinking qualityOf the marketers who took our survey, 56 percent reported finding quality content was their greatest content marketing challenge. The explosion of information on the Web has led to an overwhelming amount of content, making it more challenging to locate the best and most relevant. Curated sites are a solution to that problem, providing a one-stop destination that sifts through the sea of mediocre content to find the most timely and relevant information on a certain topic. Those sites that do a good job at regularly providing beneficial content are the most successful. As content marketing becomes increasingly central to the overall strategy, marketers look to content curation as a way to help cut through the clutter and provide their prospects with the valuable information for which they are looking. Trust is invaluable Some 85 percent of the survey group said that establishing thought leadership was their main content curation objective. Customers want a brand to engage with them prior to the point of sale. By providing quality content, both original as well as from competitors and industry luminaries, brands can position themselves as thought leaders in their space as well as go-to resources for prospects. Once this trust is established, prospects are more likely to become customers when they are prepared to buy. We live in a social worldSocial media platforms such as Facebook and Twitter are creating a way to get on-demand news. Several of the latest big news stories – like the U.S. presidential candidate announcements and Osama Bin Laden’s death – broke first on Twitter. People increasingly are relying on social media as a resource for the most timely and relevant information. Social media tools have become more popular in helping marketers identify the right sources and find relevant content. Some 79% of the marketers surveyed cited social media as the preferred service for finding content to share.Once consumer find content manually or through a technology solution, many marketers then curate it on their sites, adding their unique perspective. Social media has also become a means of sharing content online, proving to be one of the effective channels for marketers to push out relevant content to their prospects. Through content curation, marketers can quickly and more easily get their content out in the social sphere and keep their prospects aware of industry information. Content is powerful All major brands today are online – providing their prospects with information, customer service and even e-commerce offerings. What this means for marketers is that being “searchable” and having a “sticky site” are more important than ever. A key to having a site easily accessible to those who are interested in the specific product or service is search engine optimization. Content is the sure-shot way to win the battle for first page results on Google. Quite simply, providing fresh and relevant content in an organized way, improves SEO for the site it lives on – which is likely why 65 percent of respondents we surveyed cited boosting SEO as one of their main content curation objectives.Companies like American Express and Whole Foods are pioneering the role brands now have in providing honest, unbiased content to their customers. Our survey suggests that today, having content online is a must-have for brands. 95 percent of those we surveyed said that they are engaging with their prospects through content online – providing customer support and best practices via their website, e-mail newsletter or social media platform. As the online world continues to grow and likely become more chaotic and overwhelming, technologies and strategies for organization and sharing the best, most relevant content will be impossible to ignore.
  • Content Curation

    1. 1. Agenda What is Content Curation Popular Content Creation Sites How can you find content Strategies for Success
    2. 2. “Curation doesn’t involve the sometimespainstaking process of creating your owncontent, but rather gathering andamassing interesting things you find acrossthe web and sharing those things.”-
    3. 3.
    4. 4. George Takei
    5. 5. Guy Kawasaki
    6. 6. "People stare into a fire hose ofinformation every day, and its having animpact. Theyre actively seeking ways tonot only filter and organize what theyfind, but also to less stressfully consumemore content. That is the behaviorPinterest exploits.“
    7. 7.
    8. 8. LinkedIn
    9. 9. Tumblr
    10. 10. Twitter Retweet Tweet LinksFacebook Share Embed Content
    11. 11. Reddit
    12. 12. RSS Feed Readers
    13. 13. Pinterest
    14. 14. Tumblr
    15. 15. Video YouTube Vimeo Vine/Cinegram (Find on Twitter)
    16. 16. Twitter Tip follownot justpeople buthashtags
    17. 17. Other Great Content Sources Delicious Slideshare Google+ Subscribe toNewsletters Google Alerts
    18. 18. Create a Strategy Pick Specific Platforms. You can’t doeverything○ Facebook○ Twitter○ Pinterest○ LinkedIn○ Tumblr Create a Social Media Plan
    19. 19. Why is Content Curation SoImportant? Growing quantity led to sinking quality Trust is invaluable We live in a social world Content is powerful
    20. 20. HootsuiteAlternative: TweetDeck
    21. 21.
    22. 22. Who uses what? Facebook Twitter Pinterest LinkedIn TumblrDo You/ Your library use theseplatforms?Who is your audience on thisplatform?
    23. 23. Analyze Your Users Twitter Facebook Pinterest Google Analytics
    24. 24. Marketing Yourselves Expert in a niche “Trusted source” Every platform needs its own strategy Target different markets
    25. 25. Tips for Success Choose materials with care Know Your Audience Post Regularly Keep focused Stay organized Think before you Link Collaborate Promote
    26. 26. Divide Your Time Create your own blogposts, articles, videos, infographics, pictures,etc. Share content from an external source Engage in conversations and ask questions
    27. 27. Rules of Engagement Share others and share with others Engage on platforms – it’s a 2 waystreet
    28. 28. Tips for Tumblr Think Visual…butallows for much more Eye-catching and quick-to-consume Use Social Mentionsand Hashtags Pick a niche
    29. 29. Questions
    30. 30. Contact SilveiraVisit ourboothALA - #250